HOW TO PROMOTE BETTING & GAMBLING: SEPTEMBER 2022

Publication date: 09 Oct 2022

Experts expect that the annual growth of the global online gambling market will continue until 2030 at a rate of 11.7%. Apparently by 2026, the fastest growing region in terms of casino and betting revenue will be Eastern Europe (Poland, Bulgaria, Romania, Albania, the Baltic States, Belarus, Moldova and Slovakia). In the meantime, let’s take a look at how the gambling industry is developing right now: what’s new in this sector around the world in September 2022.  

  • What has changed in the summer of 2022: news, initiatives, legislation and laws around the world.

Gambling and betting regulation: prohibition cannot be allowed

In September, YouGov conducted a Global Gambling 2022: Consumer Opinion on Gambling survey in 18 countries. The findings revealed:

  • About 46% of those surveyed are in favour of a ban (the total for all countries). 
  • Spain and India were most in favour of banning all forms of gambling and betting with 57%. Another 56% are “against” in China and Singapore.
  • The most loyal to gambling business are residents of Poland (32%), United States (33%) and France (34%).

Germany continues to regulate gambling. Another online slots license was issued in September, with Maltese online gambling operator Rootz (websites Wildz.de, Wheelzgames.de and Spinz.de) now entitled to operate for the German audience. This is the tenth company to be licensed in Germany.  As a reminder, new legislation came into force in Germany on 1 July 2021 to tighten the regulatory regime for online gambling and betting. For instance, in September 2022 there is a new proposal to restrict gambling advertising: a ban on its broadcasting after 9pm (both on TV and on the Internet).

Brazil has advocated the legalization of gambling. Bill 442/91 “Regulatory framework for gambling in Brazil” could allow casinos, bingo and sports betting. The proceeds from legalization are proposed to be used to increase nurses’ salaries. Find out more about what’s going on with gambling regulation in this country and How to promote betting and gambling in Brazil?  

In Chile, the Sports Commission has approved a bill to ban the advertising of illegal bookmakers. Now some bookmakers (Coolbet, Betson, Betano and Betway) are not regulated by Chilean law, although they can sponsor football clubs in the country and advertise their services accordingly.  The new bill aims to regulate the industry, allowing operators to enter the legal field and the state to receive the necessary taxes on their profits.

In South Africa, lawmakers have introduced a bill in the country’s National Assembly to regulate online gambling. It is proposed to regulate the issuing of online gambling licenses, advertising rules and measures to protect minors and vulnerable groups from the influence of gambling. Let us remind you that currently in South Africa there is no full-fledged legal framework, so any operator with a license issued by the provincial authorities can offer gambling on the Internet.

Another state in India is left without gambling. Tamil Nadu has banned online gambling. This decision was made after a study on The Impact of Online Gambling on Society, conducted by a special state commission. And in Meghalaya state, 3 more temporary licenses for casino operators have been issued. It should be reminded that there is no federal law regulating the gambling industry in India, leaving each state free to have its own stance on the issue.

In Sweden, approximately 80,000 residents have added themselves to the self-exclusion from gambling (Spelpaus) register. The self-exclusion system has been operating in the country for 3 years and gives the opportunity to refuse playing games on the websites of the country’s licensed operators. Read how to promote online betting and gambling in Sweden in 3SNET’s detailed review! All the latest information on Swedish casinos and betting shops, website requirements and gambling advertising rules can be found in the new 3SNET review How to promote online betting and gambling in Sweden. 

How much do they earn on gambling: taxes and revenues

In the first half of 2022, the Gross Gambling Revenue (GGR) in France reached €5 billion. According to L’Autorité nationale des Jeux (the state regulator), this is a 7% increase on the same period last year. Nevertheless, this growth was only recorded in the land-based sector, where the monopolists operate.  Online gambling showed a significant drop of 11%: from €1.25bn to €1.1bn. At the same time and the number of active accounts of online gamblers declined by 12% to 3.7 million.

Italy is preparing to raise taxes on income from online sports betting from 22% to 24%. Besides that, the new law introduces the minimum betting limit of €1 and maximum winning amount (for any bet with any odds) of €50,000. At the same time, the income of Italian licensed bookmakers in August 2022 amounted to 170.3 million euros. According to the gambling regulator Agenzia delle dogane e dei Monopoli (ADM), growth was 48.3%. Online sports operators generated revenues of €108m (€27.2m more). The market leaders are Lottomatica, Sisal and Snaitech.

In Denmark in August 2022, gambling revenues amounted to DKK 552 million (about €76 million). According to the regulator, Danish Gambling Authority, it is 12% more than in August 2022. Moreover, the biggest income came from online casinos: DKK 233 million (6% more). Sports betting income increased by 50% (DKK 192 million). Keep in mind that the Danish gambling market in 2022 is 90% legal. 

In the Netherlands, the monthly total revenue of licensed online gambling operators is about 80 million euros. According to Kansspelautoriteit (KSA), such figures have been stable since January 2022. In July, revenues amounted to €86 million, of which €69 million were generated from online casinos. There were 563,000 online accounts active in July.

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