YouTube offers new tools and services

Publication date: 20 Apr 2020

YouTube’s monthly audience has crossed the 2 billion user mark amid the global coronavirus pandemic. News viewership soared 75% in recent weeks from the same time last year.

About analytics and services
YouTube is expanding its analytics capabilities by showing content creators when their audience is most likely to be online (which hours during the week a channel’s audience is most active). This data can help content creators schedule posts in a more effective way.
Google has launched a new beta tool—YouTube Video Builder—to help businesses create short, promotional videos for YouTube. The tool is available to businesses of all sizes for free. YouTube Video Builder animates static assets—images, text, and logos—with music from Google’s royalty-free library. During the video creation process, you can choose from a variety of layouts based on your message and goals, customize colors and fonts, and quickly generate a short 6- or 15-second video.

About competition
Facebook is launching a new streaming app, an alternative to YouTube and Twitch. The launch was originally scheduled for June 2020, but the current situation around the world, when people are stuck at home during the pandemic, has lead to an increase in demand for such services. Starting from 20 April, the app is available on Android devices; a corresponding iOS version is set to follow once “Apple approves them.”
YouTube is working on Shorts, its answer to TikTok, as a feature inside its existing mobile app. Shorts will include a feed of brief videos posted by users inside the app. Users will be able to choose a background soundtrack for their videos from YouTube’s catalog of licensed music. YouTube reportedly plans to launch Shorts by the end of 2020.

Did you like the article?

Share it with your friends via favorite social media

Read more

Winter is coming! But we have prepared for it! On 3SNET website we’ve gathered all …

In addition to the well-known game formats, operators are constantly looking for new ways to …

So many interesting things are waiting for spectators and sports betting fans in December 2024! …

In 2023, 3SNET’s “Media Buying: All About Ad Networks” project gathered feedback and advice from …

Do you have Wi-Fi? Perhaps one of the most common questions heard today in modern …

How to run betting and gambling So many interesting things happened in gambling and betting …

In 2024, Google has made several significant updates that affect the traffic attraction and promotion …

The mobile application market is one of the fastest growing industries in the media content …

November 2024 will be very interesting for the betting promotion! Sports fans can look forward …

All over the world, gambling is closely monitored by official authorities. In some countries, all …