Yandex Updates Advertising Features
yandex обновляет возможности для рекламы

Publication date: 09 Nov 2018

Mobile app ads in Yandex.Direct. What’s new?
Now, all promoted mobile apps can be listed in accounts (app cards). Yandex.Direct will automatically upload icons, prices, and other data from AppStore or Google Play.
Tracking links are no longer to be entered for each and every add.
Presets for some tracking systems were created. All basic parameters, which allow monitoring statistics in tracking systems, are now provided.
Moreover, the Average CPI – a new feature from Yandex – is enabled right away. Previously, advertisers had to wait for ≥ 40 conversions to access the strategy. Once a campaign is launched, the system starts learning that should improve ad performance.

Report for content websites in Yandex.Metrica
Soon, reports for content websites will be available in the service. In ‘Content analytics’ section, you will access detailed data on website performance, including the number of visitors and visits, the average involvement, the percentage of users who read all the way to the end, recirculation (the percentage of users who read more than one piece of content in a single visit), and many more.
Reports will also show you the total number of visits, traffic sources, and the most popular posts.
Yandex plans to launch new features at the beginning of 2019.

Did you like the article?

Share it with your friends via favorite social media

SUBSCRIBE Enter your email to get
weekly news

    Read more

    TES Affiliate Conferences will be held in Portugal on 22-25 February 2023. The event brings […]

    Marketing 2.0 Conference is not your average conference. It brings together some of the brightest […]

    The Marketing 2.0 Conference will be held in the USA on December 19-21. The Marketing […]

    The Digital CPA Conference will be in-person as well as virtually. This conference has been […]

    The last month of autumn has brought many interesting changes to the global betting and […]

    About the Russian Women’s Volleyball Cup in Memory of Givi Akhvlediani The Russian Cup among […]

    About the Russian Men’s Volleyball Cup in Memory of Konstantin Kuzmich Reva The Russian Men’s […]

    All gambling is officially banned in Turkey. The authorities have abandoned tax collection in favor […]

    On 14 and 15 December 2022, the Balance Cryptoforum will be held in St. Petersburg. […]

    LinkedIn, the business social network, was launched in 2002 and according to the service itself […]