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In media buying, a tracker (Traffic Distribution System, TDS) is a fundamental component of the marketing infrastructure. It manages transition routes, analyzes traffic across dozens of parameters, and assists in deciding where and how to place offers to maximize ROI.
On 3S.INFO, you’ll find a detailed guide on Traffic Distribution Systems (TDS) tailored specifically for media buyers in the iGaming niche. The article provides an overview and comparison of popular TDS platforms (such as PeerClick, Binom, Zeustrack, and alternatives), covering key features, pricing details, and recommendations for selecting the best option.
Why Do iGaming Teams Need TDS?
This is a core system for gambling and betting that automatically sorts and distributes traffic to maximize revenue. It directs users to different pages based on their location, device, traffic source, and other parameters, which significantly increases CR and advertising ROI.
With TDS, you can test multiple offers simultaneously, collect data, block unwanted traffic (bots, anonymizers, irrelevant countries), and analyze visitor behavior.
Key Tasks of a Traffic Distribution System (TDS):
- Tracking clicks, leads, deposits (FTD);
- Managing routing and distribution of traffic (GEO, devices, sources);
- Filtering bots and anti-fraud protection;
- A/B testing of creatives and landing pages;
- Integration with affiliate programs, BI systems, and CRM;
- Unified analytics across all sources in real-time.
Given the intense competition in promoting online casinos and bookmakers, a TDS is essential for scaling and maintaining profitability. Without it, growth in affiliate marketing would be nearly impossible.
Overview of Trackers and TDS Platforms for Gambling and Betting: Best Features and Alternatives
An overview of trackers and TDS platforms for gambling and betting includes top solutions for media buying and traffic optimization, as well as sought-after alternatives for iGaming teams.
Alternatives and Additional Capabilities of TDS for Casinos and Bookmakers:
- Many platforms offer free trial periods, allowing users to test services before investing budget.
- These tools are particularly useful when scaling affiliate offers across multi-GEO traffic and conducting detailed analytics in highly competitive niches.
- Combining a tracker with a TDS provides maximum control over traffic distribution, testing, security, and conversions for iGaming.
Choosing a specific solution depends on various factors including task scope, GEO coverage, cost, integrated features, and support for required sources. An optimal choice would be a combination of a tracker + a TDS integrated with affiliate networks and adapted to meet licensing and marketing requirements of the gambling market.
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Comparative Table of iGaming / TDS Trackers (2025)
| Tracker | Type | Features | Price | Key Functions |
| PeerClick | Cloud | Integrations with Google Ads, MGID, Meta | From $99 | FTD Analysis, Autopilot, Anti-Fraud, BI Integrations |
| ClickFlare | Cloud | Fast Analytics, Flexible Routing | From $69 | Real-Time Reports, Automatic Attribution |
| Thrive Tracker | Cloud | Classic Choice for Affiliates, ROI-Focused | From $99 | A/B Testing, Anti-Fraud, Routing |
| FunnelFlux | Cloud / Self | Visual Flow Editor | From $99 | Funnels, Segmentation, API |
| Binom | Self-hosted | Most Popular Tracker in CIS Region | From $69 | Anti-fraud, API, Integrations, Speed |
| Zeustrack | Cloud | Premium Level Solution for Media Buying, Includes Zeustool | From €399 | Filtering, Rotation, Multi-level Reporting, API Integrations |
Step-by-step Guide: “How to Choose a TDS for iGaming”
For gambling and betting, choosing a TDS should be based on a set of key criteria tailored to the specific characteristics of the verticals and traffic sources.
- Evaluate the flexibility of filter settings: you’ll need extensive options for traffic distribution based on GEO, device, source, time of day, and type of conversions. A reliable TDS should support deep segmentation and exclude non-targeted transitions.
- Check for integration with popular affiliate networks and advertising platforms. This ensures seamless connectivity with offers and simplifies conversion tracking.
- Pay attention to the quality of protection: the system must detect and filter bots, eliminate VPN traffic, and hide final landing pages from moderators and competitors.
- Consider speed and reliability, especially under heavy loads: large-scale traffic flows demand robust architecture with no lags or data losses.
- If possible, try out both paid and free versions of different platforms. This will give you insight into the interface, accuracy of analytics, and ease of reporting.
- Additional benefits include split testing, offer rotation, workflow automation, and support for current integrations.
The best choice will be a TDS platform offering broad functionality, dynamic analytics, guaranteed budget protection, and the ability to individually configure traffic flows for each offer-link pairing.
Choosing a TDS: 3SNET Practical Recommendations
- For mass media buying and large-scale GEOs — PeerClick or Binom.
- For visual analytics — FunnelFlux.
- For classic media buying — Thrive Tracker.
- For quick start and real-time reports — ClickFlare.
- For advanced teams and premium analytics — Zeustrack.
Want your tracker to be featured in our review? If you represent a tracking platform and would like your product to be included in the article, please contact the 3SNET.info editorial team. We regularly update our directory and are open to considering new solutions that are valuable for affiliate and iGaming teams.
FAQ
What is TDS and Why is it Needed in Media Buying?
A TDS (Traffic Distribution System) is a system responsible for managing traffic routes, segmenting visitors based on geography, devices, sources, timing, and other parameters. It optimizes campaigns, boosts ROI, filters bots and unwanted traffic, conducts A/B testing, and provides unified real-time analytics.
Why is TDS Important for iGaming and Betting?
For gambling and betting industries, TDS serves as a crucial tool that automatically redirects users to relevant landing pages and offers, thereby enhancing conversion rates. A TDS enables you to test multiple variations, collect data, filter out non-targeted clicks, and protect your advertising from moderators and competitors.
What Features Should a Good iGaming TDS Have?
Essential features include flexible traffic distribution settings, filtering by GEO, device, and traffic source, protection against fraudulent activities and bots, integration with affiliate networks, A/B testing of offers and landing pages, as well as high-speed performance and stability under heavy load.
What Are the Best Trackers and TDS Platforms for Gambling and Betting in 2025?
Popular choices include PeerClick, ClickFlare, Thrive Tracker, FunnelFlux, Binom, and Zeustrack. These platforms offer diverse options ranging from cloud-based to self-hosted solutions, providing extended analytical capabilities, flexible routing, and fraud protection. Selection depends on budget, project-specific needs, and objectives.
How to Choose a TDS for iGaming: Key Recommendations
Evaluate filtering flexibility, integrations with affiliate networks, anti-fraud effectiveness, and platform speed. It’s recommended to test free versions and trial periods, paying attention to interface usability and analytics accuracy. The best TDS platforms are those with robust analytics, scalability, and budget protection.
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