Legal bookmakers in Russia are raising the audience

Publication date: 15 Mar 2021

In February 2021, the traffic of legal betting operators grew by 4% in Russia.  

The Best Bookmaker of Russia Rating, February 2021:   

  • SimilarWeb, the analytical platform, informs that February audience number one is which showed the highest increase rate. 225.8 thousand bettors visited the website last month, which is 19.2 % growth if compared to January.
  • BC Melbet and Marathon.Bet also raised traffic bandwidth – by 14.3% and 12.7%.
  • The most popular website is Fonbet. The bookmaker has 7.3 million visitors in a month, which, however, is a 1% decline compared to January.
  • The second rank position, by a significant margin, though, is occupied by Winline. Their web services were used by 4.08m bettors (4% grow).

Not all the brands demonstrate positive dynamic changes. Well-known operators lost 10-15 % users within a month, at the same time suffering from the risen financial burden imposed by the state. BC Mostbet lost 59% of traffic and the final number of players was 51.7 thousand. The BC Olimp lost 16.5% of the traffic bandwidth, Bettery and Betroom – 14.6 % each. Parimatch, despite the energetic marketing campaign and regular exclusive offers, is in this list too. Only 1.35 million bettors used their website in February, which is 10.6% less than in January.    

BC Bwin serviced 129.6 thousand bettors. Just two weeks before being officially suspended in the Russian Federation, the company got 25% less user traffic than within four weeks in January.  

For your consideration, in January the legal bookmakers` traffic was as large as 31.02 million users in Russia. In February, the user audience grew by 1.2 million.

Did you like the article?

Share it with your friends via favorite social media

SUBSCRIBE Enter your email to get
weekly news

    Read more

    On 15-17 February 2023, the Holiday Inn Moscow Suschevsky in Moscow will host PR+ FORUM […]

    January 2023 brought a lot of new and interesting things to the gambling market! More […]

    Belgium is one of the first countries in Europe that have decided to legalize gambling. […]

    Betting has been going from strength to strength all over the world in 2022. Especially […]

    iGB Affiliate London 2023 is back after a break from April 2022! The largest international […]

    ICE London is back and ready to raise the bar for the global gaming industry […]

    About the Diamond League athletics competition The Diamond League (Wanda Diamond League) is a series […]

    Mobile operators working in Russia have calculated the traffic volumes in messengers for 2022. As […]

    Europe has decided to assess the harms of online gambling according to a common standard. […]

    On February 2 – 3, the Atakent Business Cooperation Centre in Kazakhstan will host Digital […]