Legal bookmakers in Russia are raising the audience

Publication date: 15 Mar 2021

In February 2021, the traffic of legal betting operators grew by 4% in Russia.  

The Best Bookmaker of Russia Rating, February 2021:   

  • SimilarWeb, the analytical platform, informs that February audience number one is which showed the highest increase rate. 225.8 thousand bettors visited the website last month, which is 19.2 % growth if compared to January.
  • BC Melbet and Marathon.Bet also raised traffic bandwidth – by 14.3% and 12.7%.
  • The most popular website is Fonbet. The bookmaker has 7.3 million visitors in a month, which, however, is a 1% decline compared to January.
  • The second rank position, by a significant margin, though, is occupied by Winline. Their web services were used by 4.08m bettors (4% grow).

Not all the brands demonstrate positive dynamic changes. Well-known operators lost 10-15 % users within a month, at the same time suffering from the risen financial burden imposed by the state. BC Mostbet lost 59% of traffic and the final number of players was 51.7 thousand. The BC Olimp lost 16.5% of the traffic bandwidth, Bettery and Betroom – 14.6 % each. Parimatch, despite the energetic marketing campaign and regular exclusive offers, is in this list too. Only 1.35 million bettors used their website in February, which is 10.6% less than in January.    

BC Bwin serviced 129.6 thousand bettors. Just two weeks before being officially suspended in the Russian Federation, the company got 25% less user traffic than within four weeks in January.  

For your consideration, in January the legal bookmakers` traffic was as large as 31.02 million users in Russia. In February, the user audience grew by 1.2 million.

Did you like the article?

Share it with your friends via favorite social media

Read more

May 2024 is over, but gambling remains! A lot of interesting things happened during the […]

There is always something new happening in the world of affiliate marketing: new tools and […]

3SNET together with analyst and expert Alex Miller finds out what trackers are and how […]

June 2024 is a busy month with lots of sporting events! EURO 2024, ICC Men’s […]

Summer is just around the corner and the 3SNET CPA Network has already gathered the […]

It’s been an exciting April 2024 in the gambling market!  The most important betting and […]

Get ready for May 2024 with 3S.INFO! We have compiled a selection of the most […]

In May 2024, viewers will be treated to many important cricket, football, hockey, esports and […]

Poker is the most popular card game in the world. The secret of its popularity […]

The first month of Spring 2024 has come and gone, but it has brought plenty […]