Legal bookmakers in Russia are raising the audience

Publication date: 15 Mar 2021

In February 2021, the traffic of legal betting operators grew by 4% in Russia.  

The Best Bookmaker of Russia Rating, February 2021:   

  • SimilarWeb, the analytical platform, informs that February audience number one is which showed the highest increase rate. 225.8 thousand bettors visited the website last month, which is 19.2 % growth if compared to January.
  • BC Melbet and Marathon.Bet also raised traffic bandwidth – by 14.3% and 12.7%.
  • The most popular website is Fonbet. The bookmaker has 7.3 million visitors in a month, which, however, is a 1% decline compared to January.
  • The second rank position, by a significant margin, though, is occupied by Winline. Their web services were used by 4.08m bettors (4% grow).

Not all the brands demonstrate positive dynamic changes. Well-known operators lost 10-15 % users within a month, at the same time suffering from the risen financial burden imposed by the state. BC Mostbet lost 59% of traffic and the final number of players was 51.7 thousand. The BC Olimp lost 16.5% of the traffic bandwidth, Bettery and Betroom – 14.6 % each. Parimatch, despite the energetic marketing campaign and regular exclusive offers, is in this list too. Only 1.35 million bettors used their website in February, which is 10.6% less than in January.    

BC Bwin serviced 129.6 thousand bettors. Just two weeks before being officially suspended in the Russian Federation, the company got 25% less user traffic than within four weeks in January.  

For your consideration, in January the legal bookmakers` traffic was as large as 31.02 million users in Russia. In February, the user audience grew by 1.2 million.

Did you like the article?

Share it with your friends via favorite social media

Read more

November 2023 surprised and delighted with a variety of gambling industry news! The most important: […]

Don’t miss the opportunity to attend the most exciting events of December 2023! On the […]

On 30-31 May, MAC’24 Conference will take place in Yerevan, Armenia. Tickets for MAC’24 Conference, […]

On 15-17 January, Affiliate Summit West 2024 will take place in Las Vegas. It is […]

Affiliate World Dubai is a two-day conference that will take place on 28-29 February 2024 […]

On 24-27 February in Portugal will be held TES Affiliate Conferences 2024, one of the […]

On 6-9 February, iGB AFFILIATE 2024 will take place in London. This is one of […]

On 6-9 February, London Affiliate Conference 2024 will take place in London. This is one […]

On 1-2 July 2024, SBEA+ (Sports Betting East Africa+) will take place at Kabira Country […]

On 5-6 June, Munich, Germany will host iGaming Germany, one of the biggest events in […]