Ads in Stories are gaining momentum

Publication date: 19 Feb 2019

Instagram is testing donation and poll features

Instagram is testing a feature that allows donating to any account. The new function has appeared as a sticker on Instagram’s Android app of some users. Donation stickers will probably be used to support, for example, some interesting projects, campaigns, or individual users.

Facebook has also started testing a poll feature in ads on Instagram. Polls can be added when launching a campaign through Ads Manager. However, not all advertisers have access to the feature yet.

Yandex has updated InPage format

Yandex introduced minor updates that improved performance of InPage video ads. Video ads can now be a sticky element that remains in view as the user is scrolling. The user watches ads for a longer time that results in higher profit from ad units.

You can either stick an InPage video banner at the top or bottom of the page or allow the auto mode to choose the best position for your banner.

Yandex statistics says that when new banners are used, ad views increase by 16% on average.

It is worth noting that all ad monetization reports are saved in Metrics, so advertisers can closely monitor performance of their ads.

New ad format on VK Stories

VKontakte has introduced an impressive new feature: ads in Stories for business communities. A full-screen catching format can help to increase brand awareness, promote goods or services, tell about special offers, and more.

One ad can include a maximum of 3 photos or videos with links to websites/posts and a CTA button.

The new feature is already available in VK mobile apps for iOS and Android.

Понравилась статья?

Поделись с друзьями в любимой соцсети

SUBSCRIBE US Enter your email to get
weekly news

    Read more

    About the FEI World Equestrian Games The World Equestrian Games is the world’s largest international […]

    About the Bahrain Grand Prix The Bahrain Grand Prix is a round of the Formula […]

    About the Tour of Spain The Vuelta a España (the Tour of Spain) is a […]

    About the European Summer Sports Championships The European Championships is a summer sports event that […]

    About the Australian Grand Prix The Australian Grand Prix is a round of the Formula […]

    About the Saudi Arabian Grand Prix The Saudi Arabian Grand Prix is one of the […]

    About the Hungarian Grand Prix The Hungarian Grand Prix is a round of the Formula […]

    About the British Grand Prix The British Grand Prix is a round of the Formula […]

    About the Austrian Grand Prix The Austrian Grand Prix is a round of the Formula […]

    About the French Grand Prix The French Grand Prix is a round of the Formula […]