Online advertising: more or less

Publication date: 13 Feb 2020

Google to block annoying ads
Google’s Chrome web browser will start blocking annoying and intrusive ads that run before and during videos from August 5, 2020.
Restrictions will only apply to videos less than 8 minutes in length.
What types of ads will be blocked?

  • Pre-roll ads or groups of ads longer than 31 seconds that cannot be skipped within the first 5 seconds.
  • Mid-roll ads of any duration.
  • Image or text ads that appear on top of a playing video and are in the middle 1/3 of the video player window or cover more than 20 percent of the video content.

The new standards might negatively affect YouTube’s ad revenue.

Mail.ru to introduce in-image ads
Relap, a native ad service owned by Mail.ru Group, has introduced a new in-image ad format. Ad units run right on top of images which a user is looking at.
Relap uses computer vision to scan images, and, for example, advertizes electronics in images of laptops or smartphones. Content surrounding images is also analyzed.
The company believes that its new in-image ad format will help to overcome “banner blindness”—a phenomenon where users stop paying attention to banner ads.

SUBSCRIBE US Enter your email to get
weekly news

    Read more

    Turov Invest’s Crypto Future conference on cryptocurrency will be held in Turkey on October 16-21, […]

    Russia has become one of the world leaders in downloads* of VPN services. In the […]

    CPA LiFE returns to St Petersburg with a new format. On 17 and 18 August, […]

    Google earned $56.3 billion from advertising in Q2 2022.  According to the financial report of […]

    The beginning of 2022 was rich in various events. This included a court ruling on […]

    Crypto Summit 2022, the 1st annual Cryptocurrency and Blockchain technology summit, will take place on […]

    The Asian Racing Federation (ARF) has prepared a report based on its own research on […]

    Update from 12 July 2022: In the Indian state of Gujarat, four people have been […]

    Experts in the betting industry have named the best bookmakers in Russia: leaders in website […]

    Update from 11 July 2022: Thailand has conducted a survey of local residents on their […]