Pop, Push and Native Ad Networks in Gambling Media Buying and SEO

Publication date: 11 Aug 2025

In this 3S.INFO article, we’ve compiled a TOP 11 list of advertising networks that have proven effective for working with Tier 1 and LatAm regions. For each platform, we provide key parameters: GEOs, formats, models, deposit and replenishment terms, tracker support, startup bonuses. This helps quickly navigate and select the optimal platform for your stack.

How the Advertising Network Market Functions for Gambling Media Buying and SEO Niches

Every month, the demands for quality, transparency and optimization of ad campaigns in iGaming (gambling) multiply exponentially. Advertisers tighten moderation, media buyers demand honest terms at the start, and services swiftly introduce new traffic formats (push, in-page push, native, pops, video, direct link). Nevertheless, success still hinges on the combination: skillful sourcing alignment with stacks + GEO adaptation + clear payment and bonus conditions. 

The contemporary market of pop, push and native networks for gambling offers goes beyond Classic Popunder and Push formats, embracing hybrid forms: Telegram Mini-App Ads, package traffic (domain traffic), embedded browser ads, API automation for integrations and advanced work with postbacks. For media buyers, it’s standard practice to work concurrently with multiple services, blend channels across niches and continuously observe differences in eCPM, CPA and automatic audience segmentation metrics.

Overview of Key Services for iGaming: What’s New in 2025?

Let’s analyze the main advertising networks relevant for gambling media buying and SEO, highlighting their strengths, unique features and geographic coverage. All data presented is based on tariff analysis, bonuses, recent reviews and partner promotions (July-August 2025).

PopCash (popcash.net)

• GEO: Global, strong focus on Tier 2 and Tier 3, stable coverage of Latin America. 
• Formats: Pop-under, CPM model. 
• Deposit: Minimum $5, extensive payment methods (PayPal, Paxum, Capitalist, Payoneer, bank card, wire, cryptocurrency). 
• Integration with Trackers: Own Conversion Tracker, API, supports postbacks.
• Promo and Bonuses: Occasionally offers cashback during tests, check with manager.
• Who It’s Good For: Testing new offers internationally, cheap split testing for pushes and pop-ups for beginners and teams with small budgets. Easy validation for global campaigns and quick lead generation.
• Unique Features: Very friendly support, regular promotions for new accounts (Source: Corporate FAQ, July 2025). 
• Use the PopCash promo code and get a 10% bonus when funding your account with $50 or more.  

Mondiad (mondiad.com)

• GEO: Worldwide, strong subscriber base in Europe, CIS, South East Asia, aggressive expansion into Latin America. 
• Formats: Classic push, in-page push, native, banners, Telegram Mini-App, popunders (related ad network popcash.net).
• Billing: CPM, CPC, Automatic Target CPA.
• Deposit: Minimum $50, similarly varied payment methods including Capitalist, Payoneer and cryptocurrency.
• Bonuses: +10% to the first deposit (max $100).
• Tracking: Internal pixels, event tracker, API, integrations with trackers.
• Who It’s Good For: White-hat gambling/betting projects (cleaner databases), players aiming for broad geography, SDR teams requiring guaranteed subscriber reach in Tier 1 areas.
• Unique Features: Large test budgets and proprietary native/Telegram license. Scales well even for agency accounts via API/RTB (Source: Support, July 2025).
• Fund your Mondiad account and get a 10% bonus.

ClickAdilla (clickadilla.com)

• GEO: Tier 1, plus Latin America. 
• Formats: Popunder, video, in-page, push, direct link, interstitial.
• Deposit: Minimum $50, primarily credit/debit cards, wire, crypto, capitalist.
• Bonus: +10% on first deposit.
• Tracking: Postback, API, RTB.
• Who It’s Good For: Push and pop traffic for dark and white hat stacks, quick tests for niche creatives, budget-friendly CPI/CPA split tests.
• Unique Features: Quick activation, leniency towards gambling topics, detailed regional breakdowns, flexible server location (confirmed by clients from RU/UA/Brazil, July 2025). 
• Use a promo code in your account and get a 10% bonus on your deposit!

RichAds (RichPush, richpush.co)

• GEO: Over 220 countries, high activity in CIS and Eastern Europe.
• Formats: Push, in-page, iOS calendar, pops, native, direct click, display, Telegram.
• Billing: CPC, CPM, minimum deposit of $150.
• Payments: USD, EUR, Crypto.
• Integrations: Keitaro, Binom and many other trackers.
• Unique Features: Detailed filtering of subscription lists, very flexible API integrations, manual moderation of gambling creatives.
• Who It’s Good For: Experienced teams mixing push with pop, whose offers require extra active subscribers. 
• Try RichAds yourself with a 10% bonus on your first deposit!

ROIads, OctoClick, Clickaine, MyBid, Oncklicka, EZmob — Niche Players Focused on Narrow Markets or Exclusive Formats

• ROIads (roiad.com): High entry barrier (minimum deposit $250), offers promotions exclusively for large buy-in bundles, pop and push. Often operates as a private network for key players in the USA/Canada/EU/LATAM regions. New users registering with a 3SNET promo code receive an additional 10% bonus on their first deposit.
• OctoClick (octoclick.com): Startup solution for push/pop with an affordable entry point ($20), suitable for hypothesis testing, accepts ComboCards as a payment method. All 3SNET partners using a promo code can receive a 5% bonus on their first deposit! Connect to OctoClick with a bonus! 
• Clickaine (clickaine.com): Focus on DACH/CIS regions, extensive variety of formats in Native/Popunder, cryptocurrency payment methods, emphasizes quick burnout of test traffic. Try it with a promo code and get an additional $50 on your first deposit!
• MyBid (mybid.io): Short-term promotions (up to 15% deposit bonus), Tier 1 and Latin America focus, seamlessly integrated with CardsPro and Capitalist for webmasters. Receive a 15% bonus on your first account deposit!
• Oncklicka (oncklicka.com): Unique format stack, supporting rewarded and interstitial ads, convenient for ordering under exclusive landing pages and white projects. The 3SNET promo code gives you a 5% bonus on your first deposit of $75 or more.
• EZmob (ezmob.com): Supports major offers in Tier 1/LatAm, Telegram/Push/Native/Video formats, plus integrations with top trackers. Deposit $150 and receive a $50 bonus. 

Comparison Table of Pop/Push/Native Networks for Gambling (August 2025)

Choosing an Ad Network: Practical Scenarios and Recommendations for Various Media Buying Tasks

Practical Tips: What to Consider When Choosing a Network

1. Verify the freshness of the subscriber base (especially for push): The more real, recent subscribers, the higher the CR.
2. Track seasonal spikes and bonus deposit offers: up to 10-15% bonus on deposits is often given in autumn and spring. Use these bonuses to kickstart new campaigns.
3. Work directly with managers: Always clarify commission terms, personal KPIs and availability of promotional campaigns.
4. Verify support and withdrawal speed: PopCash and ClickAdilla offer instant withdrawals, while RichAds may take up to 3 business days (important for high-volume campaigns).
5. Utilize integrations: Postback automation with Keitaro/Voluum/Binom is a must-have for tracking expenses by stack. For example, integrating with Binom lets you use the service for free for 30 days after sign-up and get a 40% discount when paying for the second month using a promo code.

Based on recent analysis (July-August 2025), Pop, Push and Native advertising networks can be categorized by task: from testing to scaling and complex stacks.

Advertising Networks for Gambling and Betting in 2025: Essential Recommendations

Here are some basic points to help you navigate the choice of an advertising network in 2025.

• The more cross integrations you have, the more responsive your media buying becomes (use APIs, integrate your tracker with the ad network and CRM).
• Never skip the trial run: start with a small budget, then scale up.
• Regularly verify commission and bonus terms only through official channels.
• Carefully consider GEO segmentation and target audience. Different networks can produce varying results with identical creatives even within the same day.

In 2025, it’s more effective to combine advertising networks based on tasks:

• Cheap Start: PopCash, OctoClick 
• Scaling: RichAds, ROIads
• LATAM and Asia: Mondiad, EZmob
• Experiments and Non-standard: Oncklicka, OctoClick
• White Projects: Best choice is Mondiad or RichAds. For overseas protection, use PopCash/MyBid.
• Hypothesis Testing: Take OctoClick, ClickAdilla, PopCash (fast, almost free).

The main tip is to look not only at the entry price but also at GEO, support, bonuses and setting flexibility. This will maximize your results at the start and help you go positive faster. 

Gambling evolves but the best players flexibly adapt to the rules and test new tools first. Follow the news on 3S.INFO, subscribe to our Telegram channel and always stay ahead with profits!