VKontakte launches new monetization tool

Publication date: 28 Jun 2020

Vkontakte social network has launched VK Donut, a tool to help creators earn money from their content in communities.

With VK Donut, subscribers can thank communities and make regular donations.

Creators, in their turn, can increase the number of donations by offering various privileges: for example, provide donors with exclusive materials or early access to new publications, run closed promotions for them. Creators will be direct messaging exclusive content to donors.

VK Donut - новый способ получить деньги

VK Donut is available to every community, regardless of the number of subscribers it has or the subject it is devoted to. The minimum donation amount varies from 50 to 2,000 rubles and is set by creators. Donations can be sent to a card or by VK Pay. VK Donut will charge a 5% commission.

“VK Donut is a platform which both content creators and their subscribers will like: an easy-to-manage subscription, audience has already joined the community, any type of content — from articles to podcasts — can be published. And the commission, given all the advantages, is the lowest on the market’, VK Donut CEO Dmitry Kostrukov commented.

Facebook is also offering new content monetization features: ads in short-form videos and a wider access to fan subscriptions.

Did you like the article?

Share it with your friends via favorite social media

Read more

So many interesting things happened in gambling and betting in October 2024!  On 3S.INFO we’ve …

In 2024, Google has made several significant updates that affect the traffic attraction and promotion …

The mobile application market is one of the fastest growing industries in the media content …

November 2024 will be very interesting for the betting promotion! Sports fans can look forward …

All over the world, gambling is closely monitored by official authorities. In some countries, all …

The Russian gambling market, which currently exists in the form of legal gambling zones, shows …

The choice of a bookmaker is faced by everyone who wants to bet on sports. …

The gambling market sphere is wide, dynamic and offers a perspective for working with the …

Fierce competition is forcing bookmakers to constantly develop and offer more complex and detailed betting …

The short videos format became a trend almost immediately after its appearance. Audience interest continues …