Advertising management made easy with new tools

Publication date: 22 Oct 2019

A new banner ad type from Google

Google Admob has launched a new banner ad type called adaptive anchor banners. These ads dynamically adjust banner sizes to display creatives properly across all user devices without the need for any custom code.

Adaptive anchor banners are designed to be a drop-in replacement for the industry standard 320×50 banner size and the smart banner format.

Using adaptive anchor banners in place of standard and/or smart banners allows maximizing revenue and makes ads management less complex and more efficient.

This format is still in beta on Google Ad Manager. Publishers who want to try it out should reach out to an account manager or contact the AdMob support team.

Tools for post-view ad analysis from Yandex

Yandex.Metrica has created and now is testing a new tool for post-view analysis of media ads. The tool will allow advertisers to evaluate performance of still active ad campaigns and introduce prompt changes if necessary. Reports will present information about post-view and post-click conversions, conversion rate, and revenue. They will also include traditional for media advertising metrics, such as impressions, reach, frequency, CPM, CPU, etc. Extended statistics on complete views, views by quartiles, and audible views will be available for video ads. Advertisers will be able to use various data slices to study indicator statistics: creatives, targeting settings (social-demographic, GEO, user interest, etc.), platforms, ad formats, devices, etc.

Advertisers will also be able to measure KPIs while their ad campaign is still running. To start using post-view analytics, advertisers only need to add a pixel to their ad campaign; no additional codes are required. The service is available for ad campaigns in Yandex.Direct, Yandex.Display, and ADFOX.

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