New advertising tools for higher efficiency

Publication date: 03 Jun 2020

LinkedIn introduces new tools for advertisers
LinkedIn social network has announced some new features for advertisers.

  • Retargeting
    Advertisers can now create and target ads specifically to users who watched 25, 50, 75 or 100% of their video ads. They also can target ads at users who opened or submitted a Lead Gen Form. The new retargeting capabilities also extend to the LinkedIn Audience Network.
  • Brand protection
    To ensure the quality of impressions, LinkedIn has integrated with Integral Ad Science that provides an additional layer of brand protection.
  • To filter invalid traffic, LinkedIn has also integrated with Pixalate.

Set up campaigns individually for different types of devices in Yandex.Direct
Advertisers will be able to set up ad campaigns individually for mobile and desktop devices with independent bid management.
“When you buy targeted traffic for different types of devices, you get better conversion rates and boost overall performance of your ads,” Dmitry Kachmar, Chief Commercial Officer at Yandex, pointed out.

Facebook launches a tool to help manage posts
Facebook has introduced Manage Activity, a new tool for managing personal information on the platform.
The tool will allow users to archive and delete posts (one by one or in batches) and curate their presence on Facebook more efficiently.
Manage Activity will first come to mobile and Facebook Lite app, after which it will be available for desktop.
The company will also continue building new functionality for the tool to make it easy for people to manage their presence on Facebook.

Did you like the article?

Share it with your friends via favorite social media

Read more

Winter is coming! But we have prepared for it! On 3SNET website we’ve gathered all …

In addition to the well-known game formats, operators are constantly looking for new ways to …

So many interesting things are waiting for spectators and sports betting fans in December 2024! …

In 2023, 3SNET’s “Media Buying: All About Ad Networks” project gathered feedback and advice from …

Do you have Wi-Fi? Perhaps one of the most common questions heard today in modern …

How to run betting and gambling So many interesting things happened in gambling and betting …

In 2024, Google has made several significant updates that affect the traffic attraction and promotion …

The mobile application market is one of the fastest growing industries in the media content …

November 2024 will be very interesting for the betting promotion! Sports fans can look forward …

All over the world, gambling is closely monitored by official authorities. In some countries, all …