New CTV advertising niche grows rapidly

Publication date: 03 Jul 2019

In 2018, advertisers spent 750-800 million rubles on advertising on TV screens and other devices which have internet connection. IAB Russia (the Interactive Advertising Bureau) calculated that the spending rose by 150-200% over the year. The information was provided by experts from Getintent and IMHO.

According to analysts from IAB Russia, Connected TV (CTV) includes Smart TV, set-top boxes, media players, and game consoles. In 2018, the number of Smart TV devices in Russia amounted to 21.5 million, and the popularity of the format is growing rapidly. Since 2012, the number of smart TVs has increased 7 times.

Ads on CTV are sold by producers of smart TVs and set-top boxes, television networks, content aggregators, advertising agencies, and technology companies. Every seller has its own targeting parameters and settings. Most of CTV ads are 15-, 30-, or 60-second videos shown before, during, or after the main content.

CTV advertising occupies only a small niche in the Russian online advertising market.

According to IAB forecasts, CTV ad spending will continue growing actively. As the format is getting more popular, it is now attracting more attention of application developers, and together with a growth in the number of new applications, we see a growth in the number of CTV devices. CTV advertising has its big advantages: advertisers can show targeted ads on big screens with the best video picture and audio quality.

Did you like the article?

Share it with your friends via favorite social media

SUBSCRIBE Enter your email to get
weekly news

    Read more

    ProTraffic Gambling Days, the first gambling and betting show conference, will take place on 13 […]

    TikTok is one of the big services for creating short videos. The ByteDance company launched […]

    By 2027, the size of the online gambling market will increase by $150.5 billion, an […]

    In March 2023, Ukrainian authorities approved a package of sanctions against 120 individuals and 287 […]

    In February, Telegram developers fixed more than 400 different flaws in its apps for various […]

    Russia is constantly developing amendments to existing laws or creating new ones. Every draft law […]

    One of the main drivers of the entire global online gambling market is the penetration […]

    In 2022, 81% of Russians used the Internet. At the same time, 78% of Russians […]

    Moldova is a very interesting country to promote casinos and betting in Europe. Formally, it […]

    Telegram announced the launch of a new automated advertising platform named Nativity. The new service […]