Nine years with Telegram: from the idea of a “free messenger” to paid subscriptions

Девять лет с Телеграм - что случилось с мессенджером, читатйте на 3SNET

Publication date: 18 Aug 2022

Telegram messenger turned nine years old on 14 August 2022.  The first official client of Telegram for iOS, developed by Pavel Durov’s company Digital Fortress, became available on AppStope on 14 August 2013. More than 1 million users installed the app in the first year.

  • As a reminder, in 2022, amid the banning of Facebook and Instagram (owned by Meta, which is recognized as extremist in Russia), Telegram’s audience grew 66% in six months, from 25 million in January to 41.5 million per day in July.

Since then, Telegram has been constantly updated and improved: nicknames and stickers, circle videos, as well as the ability to edit and delete your messages were introduced.

In 2018 (and until 2020), Telegram was blocked at the request of Roskomnadzor.

In 2021, monetization of the messenger began: in November, Telegram’s advertising platform was launched.

In June 2022, a paid premium subscription to Telegram appeared. On 12 August, an update was released that allows:

  • limit or completely prohibit sending audio and video messages (“circles”).  You can choose restrictions for all or for specific users in the settings, moreover, you can also set exceptions for groups of contacts;
  • create your own sets of animated emoji: they can be added to the text of messages, as photo and video captions;
  • receive (or send) Telegram Premium as a gift: subscription for 3, 6, or 12 months (for $12, $20, and $36 respectively). Usually, the regular price is 299 roubles (about $5) per month.

Subscribe to the Telegram channel of 3SNET in order to be the first to know the news!

 

Did you like the article?

Share it with your friends via favorite social media

Read more

Any sporting event is a colorful spectacle and an important occasion to promote betting. 3S.INFO …

Betting in February 2025 is going to be huge! 3S.INFO has gathered all the most …

Media buying is facing new challenges: account bans, difficulties with TikTok and Amazon’s anti-fraud systems, …

December 2024 was an interesting year for gambling and betting. Laws changing advertising rules as …

What happened at the end of last year? What was the significance of 2024 in …

We start the new year with sports! January 2025 is full of important football, hockey …

Mobile traffic continues to show impressive growth. Today, it is one of the most dynamic …

Winter is coming! But we have prepared for it! On 3SNET website we’ve gathered all …

In addition to the well-known game formats, operators are constantly looking for new ways to …

So many interesting things are waiting for spectators and sports betting fans in December 2024! …