Case: Monetizing the e-mail database through the 3SNET network on «Vulkan»

Publication date: 13 Nov 2017

Emails are convering very good on 3snet thematics (gambling, betting, forex and binary options). I collect email databases on dating. Dating fits for casino and lottery very well.

My case is about the “Dating” newsletter for the Vulkan Casino.

Offer: Vulkan Casino CPL RU
Paid action: Registration at the Vulcan Casino
Payout: 100rub
Period: September 2016
Advertising format: E-mail
Spent: 0 rubles
Profit: 44 500 rubles

I have databases, but almost all mailing services are banning gambling, so I applied directly to the 3snet affiliate with a request to recommend me a service that works with this thematics. It turned out that 3snet have their own servers for mailings and make them for their webmasters.

So, here are my actions:

  1. I took the “Dating” database, which I collected through the prelandings when I was sending traffic to dating.
  2. I selected adult men from Russia.
  3. The guys from 3snet provided me with a couple of mailers to choose from, I chose one and modified some text in it.
  4. Then I sent everything to 3snet and they sent out 50K letters.

You see how the campaign was going on the screen, the letters were delivered within 2 days and have been opening for three weeks.

I earned 44,500rubles , giving my database for monetization. Next, me and 3Snet together did more mailings dispatches to other gambling offenrs with the same database, but that’s another story …

Wishing profit to all!

If you are interested in this topic, I recommend reading The second part of this case. The email database of people interested in loans and microloans is monetized, in the second part.

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