Case: Monetization of entertainment email database on gambling offer

Publication date: 14 Nov 2017

Our company owns and develops a lot of digital and content projects (dating, music portals and projects about healthy lifestyle, erotic content projects, video, animation, cookery, entertainment, news websites, as well as other popular thematics, mobile applications, games and Etc.) People register and subscribe to the news at all of our projects. We have a huge e-mail database and can make advertising mailings to our subscribers. I am engaged in the monetization of our subscriber bases. In general, we sell CPM.

Offer: Vulkan CPL and Vulkan CPA
Paid action: Approved lead and first deposit
Payout: 100r-130r for approved lead, 2100 – first deposit.
Period: March – A[pril 2017
Advertising format: E-mail
Spent: 0 rubles
Profit: 476 880 rubles

The guys from 3snet came to me and offered to make the gambling newsletter on the CPL and CPA deal. Actually, we do not work like this, but the money plan has not been canceled. Clients for CPM became less and less, so I decided to try.

I started the CPL distribution with a small volume (50K letters), and I used the most convertible creative (according to the manager) provided by 3Snet. So I did not spend the company’s resources for the production of mailers. The screenshot shows that the first flight of 50K letters started on March 21. I used 8 mailers from 3Snet in it to find the most working one. I made a 100K dispatch jn 22nd of March, 150K – March 25, another 50K – April 4, to check the circuit for performance before a powerful shot. I fired a mailing of half a million letters jn 5th of April, and the result was so good that i shot 50K every morning on 11th, 12th. 13th of April. The result was the same – the dispatch was high converting!

Find a screen of how the mail went:

Total, the first flight brought in a half times moremoney than if the company sold the newsletter by CPM.

And last week my manager gave me an offer for deposits. Said, the envelope is excellent! Having no reason not to believe, I fired 2 mailings. I will write about this another time.

And now the guys told me that they would like to buy our CPM! But I think that I will continue to work in the same format, because it turns out to be more profitable, and the CPM clients do not f**k my brain with the mailers and other questions.

Did you like the article?

Share it with your friends via favorite social media

SUBSCRIBE Enter your email to get
weekly news

    Read more

    Portugal is a country with a long experience in regulating gambling. Many years ago, the […]

    In March 2023, a new object for promotion appeared in VK Ads. Users can now […]

    Out of hundreds of news items, we’ve selected the most important and interesting ones about […]

    ProTraffic Gambling Days, the first gambling and betting show conference, will take place on 13 […]

    TikTok is one of the big services for creating short videos. The ByteDance company launched […]

    By 2027, the size of the online gambling market will increase by $150.5 billion, an […]

    In March 2023, Ukrainian authorities approved a package of sanctions against 120 individuals and 287 […]

    In February, Telegram developers fixed more than 400 different flaws in its apps for various […]

    Russia is constantly developing amendments to existing laws or creating new ones. Every draft law […]

    One of the main drivers of the entire global online gambling market is the penetration […]