Mobile is the most promising channel to reach audiences

Publication date: 26 Aug 2020

In the second quarter 2020, global mobile ad spending rose 71% year-on-year and 8% quarter-on-quarter, according to PubMatic’s Q2 2020 Quarterly Mobile Index report.

  • While mobile advertising fell after the outset of the coronavirus pandemic in March, it recovered more quickly than desktop advertising, and continued growing until the very end of June.
  • Mobile ad spending growth is robust across all regions, but the Asia-Pacific region saw sharper increases over last quarter. This is likely due to the continual rise in cost of advertising and the earlier timing of the pandemic-related recovery in the region.
  • Marketers continue to regard mobile as an effective channel to reach audiences. With increased mobile media consumption during the pandemic, mobile ad engagement rose 15%.
  • Mobile video ad spending grew 116% over pre-pandemic levels. The growth, however, wasn’t steady: spending contracted sharply in the beginning of spring.
  • Though there was a rise in TV watching during the pandemic, advertisers were unwilling to invest in traditional ad-serving on TV. A 2.5% pre-pandemic increase in global TV ad spending was followed by a 13.8% fall after the outset of the pandemic. Digital video ad spending was doing well both before and after the outset, with a respective growth of 20.2% and 5%.

Did you like the article?

Share it with your friends via favorite social media

Read more

In 2023, 3SNET’s “Media Buying: All About Ad Networks” project gathered feedback and advice from …

Do you have Wi-Fi? Perhaps one of the most common questions heard today in modern …

So many interesting things happened in gambling and betting in October 2024!  On 3S.INFO we’ve …

In 2024, Google has made several significant updates that affect the traffic attraction and promotion …

The mobile application market is one of the fastest growing industries in the media content …

November 2024 will be very interesting for the betting promotion! Sports fans can look forward …

All over the world, gambling is closely monitored by official authorities. In some countries, all …

The Russian gambling market, which currently exists in the form of legal gambling zones, shows …

The choice of a bookmaker is faced by everyone who wants to bet on sports. …

The gambling market sphere is wide, dynamic and offers a perspective for working with the …