Media Buying: All About Card Services

media buying all about card services alex miller 3SNET

Publication date: 17 Sep 2024

There are many useful tools for working in affiliate marketing. For example, there are services that allow you to work with all payment systems and e-wallets at once. 3SNET, together with expert Alex Miller, analyzed the convenience and necessity of such services. Today our questions were answered by representatives of Brocard, FlexCard and CardsPro.

Alex Miller: Let’s get acquainted first! Who is your service for? Is it for advertisers, media buyers, ad networks? What exactly do you offer to each of these target groups?

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  • Who is your service for?
    Who is your service for?

    For webmasters, the service provides an opportunity to pay for advertising on all popular platforms: FB*, Google, TikTok, Bing and others, as well as services for work (VPN, hosting, anti-detect browsers and so on).

    Our main partners are large media buying teams and marketing agencies. Therefore, special attention is paid to team functionality, dashboard and API. With the help of these and other features, team leaders can organize their work more efficiently.

    Affiliate networks can use MyBrocard as a convenient and free way for their webmasters to withdraw funds. By withdrawing funds directly from the affiliate network, the webmaster speeds up the process and the commission on replenishment is reduced.

    *The social network Facebook is blocked in Russia by a court decision. 

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  • Who is your service for?
    Who is your service for?

    Artem, Head of CardsPro by Capitalist: The CardsPro service was initially developed as a convenient tool for working with virtual cards for media buyers and media buying companies. However, the capabilities of the service have grown far beyond that. We offer a wide range of card BINs not only for payment of advertising and services, but also for personal online purchases.

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  • Who is your service for?
    Who is your service for?

Alex Miller: What are the benefits of your service, why should one choose it? What are the key advantages of your service over the competition? Why did your current customers choose you?

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  • What are the benefits of your service?
    What are the benefits of your service?

    Artem, Head of CardsPro by Capitalist: For 10 years of existence on the market we have established ourselves as an exceptionally reliable partner. We are constantly improving our service to meet the needs of our clients. One of the most recent updates is a mobile interface that can be opened from any device. We are also constantly updating our BINs and looking for reliable vendors with competitive rates.

    Why did our current clients choose us? They trust us and our reputation, built over years by a team of experts in the financial industry.

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  • What are the benefits of your service?
    What are the benefits of your service?

    MyBrocard is one of the most reliable and largest services on the market today. Our reputation is important to us, so we are always in dialogue with users and affiliates, always ready to find solutions for stable and productive work. 

    According to our users, the main advantages of the service are a personal account and its functionality, a good selection of BINs and GEOs, transparent commissions. But the most important thing is the stable operation of the service in general: cards pass, support answers, the dashboard doesn’t fall down, and commissions don’t grow from month to month. 

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  • What are the benefits of your service?
    What are the benefits of your service?

    Low recharge fee and no hidden commissions (you can see all commissions in the BIN’s card).  Referral program with the possibility to earn 30% from each referral. In-house media buyer who regularly reviews BINs.

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Alex Miller: What GEOs do you work with and what exactly do you do within each GEO? Do you have the ability to provide virtual cards with different currencies to optimize spending in different GEOs?

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  • Which GEOs do you work with?
    Which GEOs do you work with?
    493286

    We have integrated banks from Europe and America. Currency is dollars and euros. Our users easily direct traffic to Europe, North and South America, they also direct traffic to Africa. The situation with Asia is a bit less stable, but there are teams working successfully in this region. We strive for multi-currency in our service, so we have already added the two most common currencies and are considering adding GBP in the future.

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  • Which GEOs do you work with?
    Which GEOs do you work with?

    Artem, Head of CardsPro by Capitalist: We are an international company and serve clients all over the world regardless of their current country of residence. Our goal is to look for different financial solutions in each GEO to optimize our clients’ costs. Currently we have more than 25 BINs for virtual cards in USD/EUR currencies. We can also provide almost any card on request, under good turnover.

     

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  • Which GEOs do you work with?
    Which GEOs do you work with?

    In MyBrocard you can issue virtual cards of international banks from the following countries USA, UK, Estonia, Colombia and Hong Kong (more than 25 BINs). Currently the available currencies are US Dollar and Euro.

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Alex Miller: Tell us more about how you assist with payments in different countries.

How does your service support compliance with financial and advertising regulations in different countries?
Арбитраж трафика все о картежных сервисах с Алексом Миллером и 3SNET CardsPro brocard media-buying-all-about card services alex miller 3SNET CardsPro 1
With the help of virtual cards from international banks, users can pay for advertising and services from different GEOs and absolutely anonymously. Work safely and without restrictions 😉 The Service has an international jurisdiction with a diversified system of licensing and financial activity. We are not dependent on the political and economic situation in any particular GEO. Media buyers only need to know how to use the functionality of the service. The rest of the economic regulatory issues are handled by CardsPro.

Alex Miller: What analytics tools are built into your platform to help manage and optimize ad campaigns?

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  • What analytical tools are built into your platform?
    What analytical tools are built into your platform?

    Artem, Head of CardsPro by Capitalist: Fast card issuance (including mass issuance) with unlimited amount on the account, visual statistics for teamwork, control of expenses (USD/EUR) including all commissions for a given period of time.

     

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  • What analytical tools are built into your platform?
    What analytical tools are built into your platform?

    Our service provides statistics for each BIN. You can see how often this or that BIN is used for a particular merchant. You also have the possibility to analyze your expenses for each card and each BIN for any period of time with the help of the CashFlow report available in your personal account and equipped with many different filters.

     

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  • What analytical tools are built into your platform?
    What analytical tools are built into your platform?

    Several technical integrations are under development.

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Alex Miller: Do you have integrations with ad networks, trackers, other media buying services? Which ones?

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  • Do you have integrations?
    Do you have integrations?

    Artem, Head of CardsPro by Capitalist: Every week a new merchant is integrated into the Capitalist marketplace: ad networks, trackers, anti-detects, there is even an integration with a charity media buying fund. All Capitalist and CardsPro users replenish the merchant account without commission. Many of our affiliates give exclusive bonuses for Capitalist and CardsPro clients.

     

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  • Do you have integrations?
    Do you have integrations?

    Yes, we have over 200 affiliates. We also have a “GIFTS” section on our website. This section contains all bonuses from FlexCard partners.

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Alex Miller: A few more detailed questions about connecting to your service, costs and limitations.

How quickly can a virtual card be available after registration on your platform?
Brocard: After registering and topping up, the card will be issued in seconds. FlexCard: Card issuance is available immediately after balance replenishment. On average, within 30 seconds.  

CardsPro: In the “Cards” section, select the required BIN, top up the account, enter the top-up amount, set the limit (if necessary) and issue the card with one click. You can issue 1, 10 or 100 cards. 

What are the limits and restrictions on virtual cards? Can they be customized to meet campaign needs?
Brocard: Unlimited card issuance is available for active MyBrocard users (no limits). If needed, you can set limits in your personal account or in the accounts of your team members. FlexCard: You can set daily and monthly limits for each card. Therefore, with the help of the limits you can control the spending on each card, and you can change the limits at any time in the card section. CardsPro: The limit for each card is set individually, depending on the needs of the advertising campaign. Most of the BINs in the service are self-balancing, i.e. the client tops up the card with the amount they intend to spend. Spending limits are set only for cards with a total balance.
What are the fees for creating and using virtual cards?
Brocard: Cards are absolutely free to fund and maintain. Commissions are only 1-2$ for card issuance and 0.5$ for declined payments. However, declines can be refunded by cashback at a low decline rate. FlexCard: Our service charges only an issuance fee. CardsPro: The standard rate in CardsPro service is $2.5 for card issuance and 4% for replenishment. However, we can optimize costs and offer VIP rates for high-volume clients.
Is it possible to create multiple virtual cards for different ad campaigns or traffic sources?
Brocard: Users can issue and block cards in bulk. Additionally, a free API is available for optimization and automation. FlexCard: Of course, there is no limit to the number of cards.  

CardsPro: In CardsPro you can issue an unlimited number of cards per account.

What methods of topping up virtual cards do you offer and how fast are the transactions?
Brocard: Current deposit methods and terms: USDT (TRC20, ERC20) – 4.5%, Capitalist – 7%, Wire – 3%. In addition, the account can be funded directly from affiliate networks with a reduced commission of 2-3%, such as Everad, Terra Leads, KMA.BIZ, Leadbit, LemonAD, Shakes.pro, Marketcall and others. Funds will be added to your account within 5 minutes. FlexCard: USDT (TRC20, ERC20). It all depends on the exchange or service you are sending money from. But on average, the funds are credited within 1-5 minutes. If you make a bank transfer, it depends on the bank, sometimes a few hours, sometimes a few days. CardsPro: You can fund your CardsPro account via USDT/Wire for 0% (1-2 days).

Besides, since the service is seamlessly integrated with Capitalist payment system, accordingly, the client can receive payment from an affiliate network (and we work with almost all affiliate programs on the CIS market) or any other affiliate on Capitalist instantly and without commission and immediately top up CardsPro card.

What additional features, such as spending limits or transaction alerts, are available on your platform? 
Brocard: Ability to enable/disable micropayments, webhooks, notifications of all balance transactions via email and Telegram. Team leaders can customize all kinds of limits within the team.  FlexCard: We have a telegram bot in which you can receive 3DS codes (analog of sms). This code goes to your personal account, but you can connect to tg-bot and the code will be duplicated there. Also in the bot you can see your current balance on all BINs and wallets and view transactions for the current day. All transactions for the whole time can be found in the personal account.

 

CardsPro: Auto top-up function: If the client is not interested in monitoring the balance, he can set a minimum threshold for card balances and an automatic top-up amount for any number of cards.  Spending limits are set for cards with a total balance.

Transaction history shows the status of transactions with merchant and time of transaction according to payment statistics.

If a card is compromised or lost, what is the process for restoring access or replacing the card?
Brocard: If necessary, you can cancel the card and the funds will be returned to your balance. FlexCard: All of our cards have 3DS on them, so it’s virtually impossible to compromise the card because you only have all the codes and data.  CardsPro: We do not distribute individual cards or issue plastic cards. We provide access to the service through which the cards are managed and which may be lost by the client due to circumstances beyond our control. If a card is “compromised”, the user can block or close the card himself.

Alex Miller: Can you tell us about your customer support policy (communication channels, response time)?

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  • What is your customer support policy?
    What is your customer support policy?

    Support is currently one of the most important areas for us to grow and develop. Now a support manager will answer you within a few minutes at any time of the day. In addition, a messenger widget is available on the site, where you can also contact the support team. If the situation is more complicated, the user creates a ticket – the speed of processing and resolution depends directly on the problem, but we try to give immediate feedback.

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  • What is your customer support policy?
    What is your customer support policy?

    We work daily from 10 a.m. to 10 p.m. (UTC+3). Each site has a personal chat room. Response time, on average 1-5 minutes (depending on workload). Sometimes it can be longer as we really try to treat each case individually and help our users. There is also a ticket system implemented in the personal account, where the web can also write your request and we will respond. You can follow the news in our Telegram channels, as well as in the personal account in the corresponding section.

     

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  • What is your customer support policy?
    What is your customer support policy?

    Artem, Head of CardsPro by Capitalist: When questions arise, a customer can submit a request through any available communication channel: a 24/7 bot, a help desk, or a ticketing system. The support team also collects requests in personal messages and comments on social networks.

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Alex Miller: And now for something very important – security! What measures do you take to protect transactions and user data? How do you secure transactions and protect user data?

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  • What security measures do you take?
    What security measures do you take?

    One of the methods we use to prevent incidents is to verify users upon registration.  

    Previously, the only way to become a MyBrocard user was to receive an invitation from an active user with a stable spending history. To a certain extent, this approach helps prevent potential attackers from joining the service. However, this has its drawbacks from a product development and growth point of view, so now every new user goes through KYC or interview during registration, depending on where exactly the user comes from.

    In addition, two-factor authentication is a must. Without a two-factor connection, you cannot continue to use the service. 

    Yes, it complicates the “login” process, and we regularly get conflicting feedback on this topic.

    However, in over 2 years of using MyBrocard, there have been no incidents of user funds being stolen or user data being leaked. 

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  • What security measures do you take?
    What security measures do you take?

    Artem, Head of CardsPro by Capitalist: Since CardsPro is seamlessly integrated with Capitalist, the account protection measures in the system extend to the service.

    Capitalist has several methods of account protection, including Google 2FA, SMS confirmation, one-time codes and personalized greeting (phishing protection). Only verified accounts can be restored. 

    For 10 years there has not been a single loss of client data and funds due to system failure. Verified/unverified account status does not affect rates and limits. Verification usually takes no more than one day.

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  • What security measures do you take?
    What security measures do you take?

    Every user of our service has the possibility to activate 2FA to protect his account. All transactions are available only in the personal account and are reliably protected. We cannot tell you more, because it is the security of the service.

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Alex Miller: What measures do you take to prevent and detect fraud?

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  • What measures do you take to prevent and detect fraud?
    What measures do you take to prevent and detect fraud?

    Artem, Head of CardsPro by Capitalist: We have statistics to track the declines (the ratio of successful to unsuccessful payments) for each user. If the ratio increases, we first find out the reason. If the violations are systematic, we block the user. However, unlike other services, which block the account together with the money, we disable the function of issuing new cards to the user, and he can always dispose of the remaining funds. Other bans are already imposed by the issuing bank, and we inform users in advance what kind of purchases a particular BIN is intended for.

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  • What measures do you take to prevent and detect fraud?
    What measures do you take to prevent and detect fraud?

    One way to combat fraudsters, including first-time billing clients, is to place account restrictions on users who have a high decline rate. On average, most users have a decline rate of less than 10%. Control in this direction is very important as it directly affects the quality of BINs.

    If the decline rate is high, cards will not be blocked immediately, but after a certain period of time – usually 24 hours. When blocking some cards there can be a “delayed blocking”. Currently, the minimum deposit in the service is $500, which is also one of the elements of the security policy.

     

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  • What measures do you take to prevent and detect fraud?
    What measures do you take to prevent and detect fraud?

    We have several metrics in use, but for security reasons we cannot share more detailed information.

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Alex Miller: What are your plans for developing and improving the service? What new features or products are you planning to introduce in the near future?

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  • What are your plans for developing and improving the service?
    What are your plans for developing and improving the service?

    Globally, we aim to enable our users and affiliates to solve as many financial challenges as possible with MyBrocard. Even now, thanks to our focus on becoming the ideal service not only for self-buyers, but also for media buying teams and businesses, we are helping our affiliates to scale by speeding up and simplifying their financial processes. In terms of more specific planned updates, several technical integrations, adding new BINs and improving the dashboard are in development right now. We are planning visual changes to the personal account, including the adding of the long-awaited dark theme. Besides, the connection of new affiliate networks will be continued, so that buyers could withdraw their funds directly to the personal account of the service. No less important changes will affect MyBrocard’s relationship with current partners. We realize the importance of cost optimization and its impact on business scaling, that’s why we are currently developing a unique offer for regular affiliates.

     

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  • What are your plans for developing and improving the service?
    What are your plans for developing and improving the service?

    Quality is our top priority. We actively interact with our users by creating a personalized chat room for everyone to communicate. In these chats, we collect feedback and listen carefully to everyone’s wishes, because it is they who help us add truly useful features. In terms of development, we are primarily focused on expanding the range of BINs. We are constantly looking for new issuers, both for advertising payments and for personal use, and we are doing integrations with them. However, because we focus on quality, not quantity, this process takes time: we test each issuer and each BIN for quality, terms, and connectivity to the most popular ad sources. We also understand that due to the extensive functionality of our service, the interface may seem complicated. For this reason, we are working to optimize the interface and plan to introduce two types of interface: a basic one and a more advanced one.

     

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  • What are your plans for developing and improving the service?
    What are your plans for developing and improving the service?

    Artem, Head of CardsPro by Capitalist: We have plans to expand the list of available BINs. Contactless payment cards linked to Apple and Google Pay will appear in the near future. We intend to launch our own agency accounts for advertising. We will continue to integrate with various services, such as trackers or anti-detectors.

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Alex Miller: We learned a lot of interesting things! But we would like to put it into practice.  What bonuses or discounts can you offer our affiliates to try your service?

CardsPro promo code FlexCard promo code Brocard promo code
media-buying-all-about card services alex miller 3SNET CardsPro 4 media-buying-all-about card services alex miller 3SNET FlexCard 2 Арбитраж трафика все о картежных сервисах с Алексом Миллером и 3SNET CardsPro brocard
100% cashback on 5, 10 or 20 virtual cards issued with HK/ UK/ Estonia BINs  5 free cards for every new user. 100 free cards as a bonus through customer service!
 

 

 

 

 

 

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