How to write reviews

Publication date: 19 Aug 2019

In the era of copywriting and fake reviews, there is lack of healthy competition for the quality of customer feedback. Russia’s standards watchdog Roskachestvo explained how to distinguish between real and fake reviews.

When reading reviews, Roskachestvo recommends considering the following:

  • Fake reviews include emotional words or expressions, such as “great product”, “Stunning!”, “the best company”, “did their best”, “the lowest prices”, and call-to-action phrases, like “try it for yourself”, “see for yourself”.
  • Numerous mentions of the company’s name are also a sign that the review was written by a copywriter or SEO specialist. 
  • Text lacks detail and includes only general phrases, or, on the contrary, is full of facts which customers cannot be aware of. In the latter case, the review is likely to be written by a representative of the company.
  • Reviews from different users have much in common regarding style and structure.

To avoid being swindled, Roskachestvo advises contacting the author of the review in social networks and asking for details. Not all review platforms, however, offer this option.

A survey conducted by the Russian Public Opinion Research Center in July this year showed that about half of Russians cannot distinguish between true and fake information on the internet. A percent of people who admit the difficulty is much higher in the oldest age group (about 50%) then in the youngest one (33%). Most of the respondents (62%) say they immediately felt suspicious when started reading fake news. A third of the respondents truly believed fake news.

If you want to give us a present, please send your reviews on how we can make 3snet better!

Did you like the article?

Share it with your friends via favorite social media

SUBSCRIBE Enter your email to get
weekly news

    Read more

    TES Affiliate Conferences will be held in Portugal on 22-25 February 2023. The event brings […]

    Marketing 2.0 Conference is not your average conference. It brings together some of the brightest […]

    The Marketing 2.0 Conference will be held in the USA on December 19-21. The Marketing […]

    The Digital CPA Conference will be in-person as well as virtually. This conference has been […]

    The last month of autumn has brought many interesting changes to the global betting and […]

    About the Russian Women’s Volleyball Cup in Memory of Givi Akhvlediani The Russian Cup among […]

    About the Russian Men’s Volleyball Cup in Memory of Konstantin Kuzmich Reva The Russian Men’s […]

    All gambling is officially banned in Turkey. The authorities have abandoned tax collection in favor […]

    On 14 and 15 December 2022, the Balance Cryptoforum will be held in St. Petersburg. […]

    LinkedIn, the business social network, was launched in 2002 and according to the service itself […]