How to boost Google ad campaign performance

Publication date: 11 Dec 2018

Google has announced four tools that can boost ad campaign performance.

  1. Suggestions for text ads. Headlines and descriptions will be suggested automatically. This feature will be available in English soon, and other languages will follow later.
  2. Import of headlines and descriptions. Headlines and descriptions can be imported from already existing text ads. This feature will be available in the coming weeks. Google notes that advertisers get 10% more clicks if their responsive ads contain headlines and descriptions from already existing text ads.
  3. Ad Strength. Now advertisers can get feedback on ad strengths in real time.
  4. ‘Status’ column. All changes in Ad Strength indicator will appear in the Status column for advertisers to monitor effectiveness of their ads.

Responsive search ads are now available in Russian!

Responsive search ads have been in beta since spring, and now RSAs are available in 10 additional languages, including Russian. When you provide headlines and descriptions, the artificial intelligence generates ad combinations basing on users’ search queries.

Did you like the article?

Share it with your friends via favorite social media

Read more

A long weekend is coming up! It’s a good time not only to relax, but […]

Artificial intelligence, or neural networks, is the new internet reality. It seems to be everywhere: […]

The first month of 2024 brought so much news at once! In January, new laws […]

What events will take place in February 2024? 3S.INFO has prepared a selection of the […]

Digital technology and virtual entertainment culture are evolving every year. Esports events have already become […]

February 2024 is the month of major sporting events, including the World Cup finals, the […]

The World Aquatics Championships (formerly called the FINA World Championships) is the largest competition in […]

Intel Extreme Masters Katowice, one of the most prestigious and exciting esports tournaments in the […]

SBC Summit Rio will take place on 5-7 March in Rio de Janeiro, Brazil. Join […]

AFRICA GAMING EXPO 2024 brings together Gaming and Lottery Innovators, Operators, Regulators and other Gaming […]