Publication date: 20 Mar 2020
How will gambling and betting get through coronavirus pandemic?
At the beginning of 2020, experts were sharing positive future forecasts for the gambling and betting industry, but life is filled with surprises. The world met spring 2020 with the global COVID-19 pandemic. Quarantine measures introduced around the world will seriously affect revenues of casinos and bookmakers.
What happens in Vegas, stays in…
In many countries, various establishments remain closed in an effort to curb the spread of coronavirus. And land-based casinos are no exception. Nevada governor announced that all bars, casinos, and restaurants had to close. Casinos and slot machine halls have temporarily suspended operations in Italy, the Baltic states, Denmark, Slovenia, Georgia, and other countries. Many land-based casinos are transforming into online casinos in an attempt to make up for lost revenue. For example, Live Casino is unique entertainment which gives players the true flare of Vegas and Macau and opportunity to enjoy live communication with dealers online. What players need to do is to choose an online casino and log in to their accounts. Experts believe that this shift to online might result in an unprecedented online audience growth.
Things look much better in countries where online casinos are legal. Many players who have to undergo self-isolation have already opted for online gambling operators. Much free time, boredom and anxiety, lack of vivid emotions are among factors which contribute to growing popularity and strong performance of online casinos.
Betting vs. Coronavirus: place your bets, ladies and gentlemen!
Bookmakers around the world are preparing for the worst. Major sporting events are being rescheduled or cancelled, and the betting market might plunge 10-35% by year-end. UEFA’s decision to postpone Euro 2020 until 2021 will hit betting revenues especially hard as bets on this event could have accounted for roughly one quarter of all bets.
Closure of betting shops will largely affect the sports betting market as well.
Bookmakers are looking for a way out. Liga Stavok, for example, will start distributing lottery tickets. The project will be launched in cooperation with Russia’s Boxing Federation and will receive an investment of 10 billion roubles.
In an attempt to support fans during this period, BingoBoom is running a “Free bet for ticket” promotion. Fans who were unable to attend matches of their favorite teams can place a free bet.
Whatever will be, will be
Don’t panic. Try to see the good in every situation. The COVID-19 pandemic can give a start to new opportunities.
Life is moving to online right before our eyes. People have already appreciated advantages of online cinemas, e-books and audiobooks, online shopping, and food delivery. Self-isolation is not limited to watching movies or TV-shows. It can also be a good time to take career-related or personal enrichment courses.
Many things in everyday life can be done remotely via online services: shop for food and household chemicals, consult a doctor, buy medicines, pay bills and fines. Many learning platforms and online cinemas are giving free access during coronavirus quarantine.
Now, when people are feeling scared over the COVID-19 outbreak and trying to avoid crowded places, many land-based businesses have to shift to online. People, in their turn, have to learn doing many things online and start using online services. They will realize how convenient online services are and will remain in the online segment even after quarantine life is over.
It means one thing and one thing only: online advertising is gaining momentum. Choose your offers in 3snet and deliver traffic!
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