Advertising market in 2021: more positive forecasts

Publication date: 07 Dec 2020

GroupM has updated their 2021 advertising growth forecast. Digital advertising is expected to grow by 8.2% during 2020, excluding U.S. political activity. This follows nearly a decade of double-digit growth, including the last six years, when it was better than 20% globally. Digital advertising for pure-play media owners should be 61% of advertising in 2021. This share has doubled since 2015 when it was only 30.6%. By 2024, digital advertising is estimated to have a 66% share globally.

media trends forecasts 2021

Advertising market in 2021: more positive forecasts

The Russian advertising market is expected to lose 6% in 2020. The only country where GroupM projects positive dynamics this year is China. Advertising there should accelerate by 6.2%. GroupM’s forecast for 2021 is more positive:

  • U.S. — 11.8%
  • China — 15.6%
  • Japan — 12%
  • U.K. — 12.4%
  • Germany — 4.6%
  • France — 7.2%
  • South Korea — 1.6%
  • Canada — 15.1%
  • Russia — 5%.

&nbsp

Did you like the article?

Share it with your friends via favorite social media

SUBSCRIBE Enter your email to get
weekly news

    Read more

    iGB Affiliate London 2023 is back after a break from April 2022! The largest international […]

    ICE London is back and ready to raise the bar for the global gaming industry […]

    About the Diamond League athletics competition The Diamond League (Wanda Diamond League) is a series […]

    Mobile operators working in Russia have calculated the traffic volumes in messengers for 2022. As […]

    Europe has decided to assess the harms of online gambling according to a common standard. […]

    On February 2 – 3, the Atakent Business Cooperation Centre in Kazakhstan will host Digital […]

    The generational theory was voiced in 1991 by historians Neil Howe and William Strauss. In […]

    About the ATP International Tournament The ATP International Tennis Tour is an annual series of professional […]

    Telegram announced the launch of a new automated advertising platform named Nativity. The new service […]

    On 31 May 2023, the KINZA 2023 Affiliate Marketing Forum will be held in Kazakhstan […]