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More features on LinkedIn and Google Ads
Больше возможностей на LinkedIn и Google Ads

Publication date: 11 Sep 2018

Automated bidding for LinkedIn content

LinkedIn launches automated bidding for sponsored content. The system is based on machine learning and is able to select the ideal rate for your campaigns within the specified budget. Thus, the advertiser will be able to get maximum results at a bargain price: more clicks, impressions, potential customers, conversions or even video views.

Social network “VKontakte” launched the function of monetizing articles

New features of Google Ads search ads
Advertisers can create dynamic search ads in Google Ads, based on landing pages from the current standard groups of ads. To do this, choose “Target pages from standard ad groups” from the general category list, when setting an ad. As a result, the target of advertising will be landing pages in the account to which the ads are sent.

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