More Video on YouTube and myTarget

Publication date: 22 Nov 2018

YouTube now has twice as long ad breaks

User habits change forcing YouTube to find new approaches to advertising. A research showed that it is not only the length of ads that matters to users but also the frequency of ad breaks, especially during long sessions. The fewer ad breaks there are, the better user metrics, including less abandonment of content and higher rates of ad viewing, are achieved. To respond to this, YouTube has launched ad pods–two ads shown one immediately after the other. If users watch these two ads, fewer ads will be shown to them later. Users are also able to skip these two ads and proceed directly to content. In this case, the frequency of ad breaks will not change.

Facebook reported the number of daily users in Russia

6.2 million users visit Facebook on a daily basis in Russia. 5.4 billion of them access the social network through mobile devices.

In the most recent quarterly report, Facebook said that it had 1.49 billion daily active users globally on average in September. Among them, 185 million came from the U.S. and Canada, 278 million were from Europe, 561 million were from the Asia-Pacific region, and 470 million were from the rest of the world.

Yandex.Radar statistics for September showed that Facebook was the fourth most popular social network in Russia with its monthly audience of 53.5 million users (cross-device audience of 35.1 million). At the same time, Facebook-owned Instagram overcame its parent company with 78.2 million Russian users monthly.

Video ads multiformat from myTarget

myTarget ad platform has launched a new Super Video format which allows displaying ads on all websites of Mail.Ru Group and its affiliate advertising network.

The ad consists of a video and a section containing product or service description, a name, a logo, and a call-to-action button, for example, the buy button.

Did you like the article?

Share it with your friends via favorite social media

Read more

Don’t miss the opportunity to attend the most exciting events of December 2023! On the […]

On 30-31 May, MAC’24 Conference will take place in Yerevan, Armenia. Tickets for MAC’24 Conference, […]

On 15-17 January, Affiliate Summit West 2024 will take place in Las Vegas. It is […]

Affiliate World Dubai is a two-day conference that will take place on 28-29 February 2024 […]

On 24-27 February in Portugal will be held TES Affiliate Conferences 2024, one of the […]

On 6-9 February, iGB AFFILIATE 2024 will take place in London. This is one of […]

On 6-9 February, London Affiliate Conference 2024 will take place in London. This is one […]

On 1-2 July 2024, SBEA+ (Sports Betting East Africa+) will take place at Kabira Country […]

On 5-6 June, Munich, Germany will host iGaming Germany, one of the biggest events in […]

December 2023 will be full of bright sporting events: hockey “World Juniors”, Biathlon World Cup, […]