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Publication date: 08 Sep 2021

At the end of August 2021, the messenger Telegram began testing a new version 8.0, which includes a number of innovations. One of them was advertising messages.

A test advertising post appeared in the telegram channel, which is labeled Sponsored. Such posts will appear only in public chats, the owners of which will join the program. There will be no ads in ordinary user chat conversations.

Telegram 8.0 will also include new functions:

  • Forwarding a message without the sender’s name: the sender’s name can now be hidden in a forwarded message.
  • Ability to record voice chats: not only the soundtrack of voice chats can be recorded, but also the accompanying video.
  • Message animation using a gradient palette. Instead of an emoji or sticker; you can quickly select a GIF image with a similar value. The process of selecting a sticker by the interlocutor is displayed on the status bar.

Telegram has been downloaded over 1 billion times

Let us remind you that the project Telegram was launched in 2013, on the 14th of August 2021 the messenger turned 8 years old. According to its creator Pavel Durov, at the end of 2020, Telegram took seventh place in the ranking of the most downloaded apps in the world.

According to the analytical company Sensor Tower, the messenger Telegram crossed the mark of 1 billion installations worldwide on the 27th of August 2021.

India is the largest market for Telegram, as well as for WhatsApp. This country accounts for about 22% of installations. It is followed by Russia and Indonesia, with 10% and 8% of installations, respectively.

According to Sensor Tower, Telegram was one of 15 apps worldwide with more than 1 billion installations. Other services on the list include WhatsApp, Messenger, Facebook, Instagram, Snapchat, Spotify and Netflix. Installations of most Google apps pre-installed on Android devices are not tracked.

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