What’s new for Vkontakte, LinkedIn and Youtube for advertising? (July 23, 2018)

Publication date: 26 Jul 2018

Hashtags on Youtube

Now YouTube has started working with hashtags! The authors of the content have the opportunity to register hashtags in the description under the video or directly into the title. The hashtags that were previously added to the description will appear automatically. Plus, they automatically appear in previously uploaded videos, if the authors added hashtags in the description previously. YouTube offers new tools and services.

LinkedIn: New tools for content
The functions themselves are not something new, but they greatly expand your capabilities on the platform.

LinkedIn social network has implemented new tools:

  • uploading subtitles for videos;
  • selecting any text fragment on your mobile device and sharing part of the publication via Publisher;
  • built-in translator using the “show translation” button;
  • a new option in the main menu to access all the content that the user interacted with on the platform.

VKontakte introduced a new algorithm and updated statistics section

Here in VK developers are convinced that the posts with a stormy discussion are more interesting for subscribers and for authors. Therefore, the number of comments and likes will affect the output in the news line. At the same time Vkontakte released an update of the official mobile application, which, in particular, solved the problems with displaying comments!

And in a personal advertiser’s account there is a new possibility: in section “Export of statistics” there were data on advertising records with the information on impressions and clicks.

Did you like the article?

Share it with your friends via favorite social media

SUBSCRIBE Enter your email to get
weekly news

    Read more

    In March 2023, a new object for promotion appeared in VK Ads. Users can now […]

    Out of hundreds of news items, we’ve selected the most important and interesting ones about […]

    TikTok is one of the big services for creating short videos. The ByteDance company launched […]

    By 2027, the size of the online gambling market will increase by $150.5 billion, an […]

    In March 2023, Ukrainian authorities approved a package of sanctions against 120 individuals and 287 […]

    In February, Telegram developers fixed more than 400 different flaws in its apps for various […]

    Russia is constantly developing amendments to existing laws or creating new ones. Every draft law […]

    One of the main drivers of the entire global online gambling market is the penetration […]

    In 2022, 81% of Russians used the Internet. At the same time, 78% of Russians […]

    Telegram announced the launch of a new automated advertising platform named Nativity. The new service […]