UBT Traffic

Publication date: 08 Jan 2025

UBT (User-Generated Content Based Traffic) is mobile traffic generated by users’ unique devices. It is used for advertising on platforms such as TikTok, YouTube Shorts, Telegram and others. Moreover, this traffic has become one of the most important sources for media buyers due to its huge reach and viral potential.

• The abbreviation “УБТ” (UBT) is an adapted Russian version that sounds more convenient. Meanwhile, in the original English abbreviation, which describes User-Generated Content Based Traffic, is not fixed as an established term (usually the abbreviation UGC for User-Generated Content is used).

Thus, UBT = UGC traffic.

UBT traffic is actively used to promote gambling (casinos), betting (bookmakers), financial products and other high-margin verticals.

Why is UBT traffic so popular?

1) Mobile reach: A large portion of the audience consumes content from smartphones, making mobile traffic the most converting.

2) Content virality: short videos quickly gain popularity and are easily reposted and shared.

3) Platform accessibility: social networks like TikTok, Instagram and YouTube allow anyone to become a content creator.

4) Diversity of audiences: You can target different geographies and user categories.

5) Low barrier to entry: unlike paid advertising, UBT traffic allows you to get started with minimal investment using organic promotion methods.

6) Blocking protection: when using the right tools (e.g., anti-detect browsers or devices). 

Read more about how antidetect solutions work in the article: “Antidetect phones: a new word in mobile media buying. 

In media buying, UBT offers great opportunities to drive traffic to casinos, betting and other verticals. However, success is directly dependent on the right strategy and tools.

How to start working with UBT? 

1) Choose an offer:

Find the right offer on 3SNET! Check out the top offers for UGC traffic.

2) Prepare tools:

• Anti-detection browsers or devices to bypass moderation.
• Trackers and proxies to analyze and scale campaigns.

3) Run a test campaign:

Analyze results to optimize funnels and increase conversions. 

To learn terms and deepen your media buying knowledge, check out our 3S.INFO Knowledge Base;

Where to deliver UBT traffic?

UBT traffic is great for promoting the following verticals

• Gambling: casinos, slots, roulette.
• Betting: Sports betting and bookmakers.
• Finance: Loans, credit, investment platforms.
• Dating: Dating apps and platforms.

Join 3SNET now to get access to the best offers and start monetizing UGC traffic!