Lead

Publication date: 20 Feb 2023

A lead is a person who has shown interest in a company’s products or services and has taken an action on the advertiser’s website (enquiry, registration, phone call, etc.). The lead is accepted when the potential customer has left contact information (name, phone number, email address, subscription, etc.).

How to generate leads?

There are many ways in which a business can access leads – advertising, direct mailings, referrals, informative blogs, content campaigns and so on. The steps in the lead generation process are as follows:

• The visitor gets to know the business through one of the channels: he sees an ad, leaves an application on the advertiser’s website, etc.;
• He clicks on the CTA (call to action) button on these channels;
• He goes to the landing page;
• The offer on the landing page catches the visitor’s attention;
• The form on the landing page is completed by the visitor.

CPL is a payment form for a lead or potential customer who is interested in the product and has left his/her contact details.

And then the lead is received!