In-App

Publication date: 19 Feb 2024

In-app advertising is a form of advertising displayed within mobile apps. App developers can include ads within their apps and earn revenue from impressions and clicks on those ads. In-app ad formats can vary from app to app and ad to ad, including banners, full-screen ads, videos, etc.

Pros and cons of in-app ads

Pros:

1.     Huge audience. Ability to reach a wide audience as mobile apps are popular and used by millions of people around the world.
2.     Precise and flexible targeting. More precise targeting and ad personalization for each user.

Cons:

1.     Low conversion rate. Possibility of low conversion due to ads being ignored or blocked by the user.
2.     Negative perception. Possibility of unwanted ad impressions that can negatively impact the user experience.

As such, in-app traffic is an important part of the mobile ecosystem and can be used for a variety of purposes, including advertising and monetization. In-app advertising has its advantages and disadvantages, and its effectiveness depends on proper setup and targeting. Media buying of in-app traffic is one of the strategies for using this traffic to generate revenue.

What is in-app traffic?

In-app traffic is traffic generated within mobile applications. When a user interacts with an app on their mobile device, various requests and activities are generated and sent to the app’s servers. This traffic can be used for various purposes such as analytics, advertising and monetization.

The way in-app traffic works is based on the transfer of data between the user’s mobile device and the application’s servers. When a user interacts with an app, their actions and requests are sent to the server, where they are processed and sent back to the device. This process allows apps to work with relevant data and provide the user with a personalized experience.

You can use in-app traffic for a variety of purposes, including attracting new users to your apps, selling products or services, and media buying. Media buying of in-app traffic is the practice of buying and selling traffic for profit. Webmasters can buy in-app traffic at a low price and redirect it to other sites or offers to make more money.

What formats are there for in-app advertising?

There are several popular in-app advertising formats used to display ads within mobile apps. Some of these include

1. Banner: This is the most common form of in-app advertising. Banners are usually displayed at the top or bottom of the screen and contain a text or graphic ad.
2. Interstitial ads: These are full-screen ads that appear between transitions between different screens in an app. They tend to have higher conversion rates because they capture more of the user’s attention.
3. Video ads: an ad format that consists of video ads displayed within apps. Video ads can be of varying lengths and can be played automatically or at the user’s request.
4. Native ads: an ad format that is integrated into the app content and looks natural to the user. Native ads can take the form of articles, lists or other elements of the application interface.
5. Rewarded Ads: This is a format where the user receives some sort of reward (such as game currency or access to additional app features) for viewing or interacting with an ad.

These are just some of the more popular in-app ad formats. Other formats may be used depending on the app and its purpose.

Where to buy traffic?

In-App traffic can be bought from a number of ad networks and platforms. Some of the more common platforms for buying in-app traffic are

1. Google AdMob: This is a Google advertising platform focused on in-app advertising. You can create a campaign, choose ad formats and set targeting to reach your audience.
2. *Facebook Audience Network: this is Facebook’s ad network that allows you to place ads within mobile apps. You can use Facebook’s targeting tools to customize your ad campaign and reach the right audience.
3. Twitter Mobile App Promotion: If you want to promote your app on Twitter, you can use Twitter Mobile App Promotion. This platform allows you to place ads within mobile apps and use Twitter’s targeting capabilities to reach the right audience.

These are just some of the popular platforms for buying in-app traffic. Depending on your needs and budget, you can choose the right platform or contact a traffic buying agency for more help and guidance.

Where can in-app traffic be directed to?

There are many verticals that work through in-app advertising and are favoured by webmasters and media buyers due to their high profits:

• gambling;
• betting;
• crypto and finance;
• dating;
• trading (white offers);
• gaming.

3SNET features offers from advertisers who welcome in-app traffic. All details can be found in the 3SNET personal account.

*Meta Corporation has been labelled extremist in Russia and its Facebook and Instagram services have been blocked.