Handle

Publication date: 12 Jul 2024

Betting market turnover, also known as Handle, is an important financial indicator in the world of betting and gambling. It represents the total amount of money wagered by players at a bookmaker over a given period of time.

How is handle calculated?

The handle is calculated by taking into account all bets placed, regardless of their outcome. This includes both winning and losing bets. This is the total amount that the betting company handles in a given period of time. It is important to note that the turnover does not reflect the net profit of the bookmaker. It only reflects the total activity of the players on the platform.

The importance of handle in the affiliate marketing industry

For bookmakers and affiliate program owners, handle analysis is a key element of strategy. Affiliates and advertisers can rely on this metric to plan and evaluate the effectiveness of their advertising campaigns. High conversion rates indicate audience activity and the success of marketing efforts.

Monitoring and forecasting

By understanding the turnover, bookmakers can effectively manage their risk and balance their lines, as well as improve their strategies for attracting new players. Affiliates, in turn, can use this data to optimize their marketing campaigns to maximize audience engagement.

Conclusions

In 2023, the betting market turnover will reach an impressive RUB 1.2 trillion, an increase of 39% over the previous year. According to the press service of the Unified Gambling Regulator (ERAI), the majority of this amount – RUB 1.1 trillion – came from online betting. This growth indicates the constant development and growing popularity of betting services among gamblers, as well as the transition of many users to the online format.

So, handle is a key indicator of the financial condition and success of the betting industry. Moreover, it is an important tool for partners and advertisers, helping them to optimize their campaigns and strategies to achieve maximum results. A comprehensive understanding of revenue contributes to the effective interaction of all participants in the betting market.