Publication date: 06 Nov 2024
CPM stands for Cost per Mille, also called cost per thousand (in Latin and French, mille means one thousand), and implies a payout for 1000 impressions. CPM pricing model is popular in display advertising (banners, branding, video, etc.) and widely used by independent platforms, teaser networks, some services, for example, *Facebook. Instagram, VK, etc.
Advantages of CPM pricing model
- In CPM campaigns, no active actions are required from users — they do not have to deposit money as in CPA or register as in CPL. The affiliate receives payout regardless of whether target audience finds advertising material interesting.
- In CPM advertising, there are usually many different targeting options available (demography, interests, occupation, and many others) that allows improving ad performance and saving budget.
- The cost is fixed in most cases making it possible to calculate conversion.
Other pricing models
- CPA (Cost Per Action) pricing model
- CPL (Cost Per Lead) pricing model
- RevShare pricing model
- CPI (Cost Per Install) pricing model
* Recognized as extremist organizations and banned in the territory of the Russian Federation.
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