TikTok in Traffic Arbitrage

TikTok is actively used in traffic arbitrage as a source of highly engaged mobile traffic. This section contains materials on launching advertising campaigns through TikTok Ads, selecting creatives, building organic reach and split testing funnels.

The platform demonstrates high efficiency in the niches of nutra, dating, finance, betting and e-commerce. Approaches to Spark Ads, track selection, the structure of short videos, moderation requirements and ways to bypass restrictions on gambling content are covered. TikTok is especially effective when working with Tier-2 and Tier-3 countries, where competition is lower and CPM is more affordable. Cases with UGC, audience warming up and working through agency accounts are also analyzed.