Targeting in Affiliate Marketing and iGaming

Effective targeting is essential for successful affiliate campaigns in the gambling, betting, and broader iGaming verticals. This section covers everything you need to know about precise audience targeting — from geo and device segmentation to behavioral and contextual strategies.

You’ll find articles that explore tools, case studies, and expert tips on how to reach the right users with the right message. Whether you’re working with push, native, popunder, or social traffic, understanding targeting principles helps reduce costs and increase conversions.