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Targeting in Affiliate Marketing and iGaming

#targeting

Effective targeting is essential for successful affiliate campaigns in the gambling, betting, and broader iGaming verticals. This section covers everything you need to know about precise audience targeting — from geo and device segmentation to behavioral and contextual strategies.

You’ll find articles that explore tools, case studies, and expert tips on how to reach the right users with the right message. Whether you’re working with push, native, popunder, or social traffic, understanding targeting principles helps reduce costs and increase conversions.

Latest posts

Meta changes targeting, introduces paid subscriptions and offers to take a vacation from itself

In the autumn of 2021, Facebook Corporation (Facebook, Instagram, WhatsApp brands) changed its name to …

News
What awaits online advertising in a cookieless future?

At the beginning of 2020, Google announced its decision to eliminate third-party cookies from Chrome …

News
What do users think about targeted ads?

The overwhelming majority of respondents (91%) say they have seen ads relevant to their queries, …

News
What is new about ad targeting features?

VKontakte will have audience “expiry date” VKontakte has said that after 15 July, retargeting audiences …

News

CPA News

Meta changes targeting, introduces paid subscriptions and offers to take a vacation from itself
Meta changes targeting, introduces paid subscriptions and offers to take a vacation from itself

In the autumn of 2021, Facebook Corporation (Facebook, Instagram, WhatsApp brands) changed its name to ...

CPA News
What awaits online advertising in a cookieless future?
What awaits online advertising in a cookieless future?

At the beginning of 2020, Google announced its decision to eliminate third-party cookies from Chrome ...

CPA News
What do users think about targeted ads?
What do users think about targeted ads?

The overwhelming majority of respondents (91%) say they have seen ads relevant to their queries, ...

CPA News
What is new about ad targeting features?
What is new about ad targeting features?

VKontakte will have audience “expiry date” VKontakte has said that after 15 July, retargeting audiences ...

CPA News
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