This collection of materials explores the specifics of iGaming and online betting in Japan. Despite the strictly regulated market, audience interest in gambling is steadily growing. Japanese users value high-quality content, innovative technologies, and user-friendly solutions, so entering this GEO requires adaptation. We examine legal aspects, discuss acceptable advertising formats, share traffic generation case studies, and analyze the most promising approaches.
If you want to test new offers, expand your reach, and gain a foothold in the Asian market, our articles about Japan will help you build a strategy and avoid critical mistakes.
