Slovakia iGaming Overview: Prospects and Checklist for Affiliate Marketing

Last Updated: 5 october 2025

The iGaming market in Slovakia, despite its modest size, offers unique advantages. The absence of frenzied competition, clear regulations, and high trust among players towards licensed operators create ideal conditions for stable media buying. Success lies in proper localization and selecting effective offers. This GEO is a perfect solution for those who value predictability and long-term planning over the hustle of large but oversaturated markets. On 3S.INFO we delve into all details: laws, specifics of target audience and approach, nuances of player attraction. 

This content serves informational purposes only. We do not endorse violations of local laws or service policies. Please familiarize yourself with local regulations and comply accordingly!

Advantages of Slovakia: Why Should You Target this GEO?  

When it comes to Eastern Europe and EU countries, Slovakia often remains in the shadow of larger markets like Poland or the Czech Republic. But for media buyers, this can be seen as more of an advantage than a disadvantage: lower competition, active and solvent players, and relatively clear and established legislation. That’s why Slovakia is gradually becoming a trendy iGaming market in the region.

• Firstly, being part of the European Union immediately provides benefits both for operators and affiliates. Secondly, local players are well acquainted with betting and online casinos. There’s a history of gambling business here, local brands, and at the same time loyalty to international companies. And what is especially important for affiliates, the audience responds well to advertising campaigns if they focus on localization.
• Recent trends show growing interest specifically in online verticals: mobile betting, live-casino, esports betting. The pandemic has also played a significant role by pushing users further into the online environment. Although land-based casinos do exist in Slovakia, it’s the digital segment that has become the main battleground for attracting players’ attention.
• Slovakia is interesting because it has a small but stable market. For a media buyer, this means no overheated offers like in Brazil, nor total chaos in regulation as in many African countries. Here everything is clear-cut: there’s a law, a regulator, and licenses. Operators pay taxes, and players understand the rules of the game. Therefore, entering this market means building long-term funnels and generating steady profit. 

iGaming in Slovakia: Regulation and Legislation 

Gambling activities in Slovakia are regulated by the Gambling Act (Act No. 30/2019 Coll.) which came into force on March 1, 2019. This law marked a turning point: prior to this, the market was effectively closed to foreign companies, with licenses granted only to domestic operators. However, after the reform, the situation changed, and Slovakia opened its doors to international brands.

The primary regulatory body is the Office for Gaming Regulation (Úrad pre reguláciu hazardných hier). This authority oversees the entire sector: issues licenses, maintains a register of operators, ensures compliance with legislation, and is responsible for blocking illegal projects.

How to Obtain a Gambling License in Slovakia?  

Licenses are issued by Úrad pre reguláciu hazardných hier. Both local companies and international brands can obtain a license provided they establish a legal entity in Slovakia and meet the requirements.

Types of Licenses:

• Online casino;
• Online betting;
• Online poker;
• Land-based casinos and lotteries.

Applicants must have a minimum capital requirement (€1 million for online operators), no outstanding debts, transparent ownership structure, and technical infrastructure to protect players.

License Costs:

• For online casinos: registration fee of €3,000 and annual fixed payment of €300,000;
• For online bookmakers: registration fee of €5,000 and annual fixed payment of €300,000.

The duration of licenses is 10 years. 

Popular Online Casinos and Bookmakers in Slovakia: Key Operators and Brands 

On the official website of the regulator (operator registry), a list of licensed companies is available. Among them: 

• Tipos — state lottery and largest local operator holding strong positions in online casinos and betting.
• Niké — one of the oldest bookmakers in Slovakia actively operating online.
• Fortuna SK — international brand, part of Fortuna Entertainment Group (Czech Republic, Poland, Romania, Croatia).
• DOXXbet — Slovakian bookmaker developing its casino offerings.
• International brands present on the market include: bet365, Bwin, PokerStars, 888casino. 

According to data from analytical service Blask (October 2025), the top 10 best gambling and betting brands in Slovakia include:

1. Fortuna;
2. TipSport;
3. DOXXBet;
4. MonacoBet;
5. eTipos;
6. SynotTip;
7. Nike;
8. DoubleStar;
9. Admiral;
10. Eurogold. 

How Much Money Does Gambling Bring to Slovenia? 

According to the regulator’s data, in 2023, the state’s revenue from iGaming taxation amounted to approximately €240 million. 

How Do Authorities in Slovakia Block Illegal Casino and Bookmaking Websites?  

Slovakia actively blocks illegal operators. The list is published on the official URHH website and regularly updated.

Technical measures include:

• Domain blocking at the ISP level;
• Transaction blocking through banks and payment systems;
• Administrative fines (up to €500,000).

It’s much more efficient to drive traffic to licensed brands — higher conversions and fewer risks. 

iGaming in Slovakia: General Market Characteristics 

The traditions of gambling in Slovakia have deep roots dating back to the era of the Austro-Hungarian Empire. Many famous casinos in spa towns such as Piešťany or Trenčianske Teplice were opened as early as the 19th century to the beginning of the 20th century for aristocracy and wealthy guests.

To understand how iGaming works in Slovakia, it is essential first to grasp the country itself. Slovakia is a small state located in Central Europe bordering the Czech Republic, Austria, Hungary, Poland, and Ukraine. A member of the EU since 2004, the country quickly aligned its legislation and financial system with pan-European standards.

Population amounts to about 5.4 million people (2025). The capital city is Bratislava, home to roughly 430 thousand residents. Other major cities include Košice with 240 thousand inhabitants, Prešov with 85 thousand, Žilina with 80 thousand, and Nitra with 75 thousand.

Official language is Slovak. English is understood by approximately 35-40% of the population, while among young audiences this figure reaches up to 70%. This is crucial for localization: websites and landing pages should be in Slovak. However, providing support in English will also be beneficial.

The official currency is euro (EUR), which greatly simplifies payment processes. There are no issues with currency conversions or instability of national currencies for operators and affiliates.

Internet penetration in the country exceeds 90%, and smartphones are used by about 88% of the population. Most online gamers access casinos and betting offices precisely via mobile devices. 

Gambling and Betting in Slovakia: Target Audience Specifics 

Who Places Sports Bets and Plays Online Casinos in Slovakia? 

According to the local study Slovak Gambling Report (2023), about 30% of adults place bets or play online casinos at least once a year.

Player Profile:

• Gender: Men make up about 70%, women — 30%.
• Age: Main group — 25–44 years old (55%). Youth aged 18–24 actively plays mobile games and slots.
• Finances: Average salary in Slovakia is €1,300 (2024). Players spend an average of €40–60 per month on gambling.

What Attracts the Audience?

• Quick access (mobile apps, simplified registration);
• Deposit bonuses and free spins;
• Live betting and fast payouts.

What Are They Betting On: Popular Betting and Gambling Among Residents of Slovakia 

According to data from the analytical service Blask (October 2025), the top 10 most popular slots in Slovakia include:

1. Gates of Olympus;
2. Sugar Rush 1000;
3. Gates of Olympus Super Scatter;
4. The Dog House MegaWays;
5. Sweet Bonanza 1000;
6. Coin Strike: Hold and Win;
7. Aviator;
8. Book of the Fallen;
9. Bigger Bass Splash;
10. 3 Hot Chilli Peppers.
11. Online Slots 2025: What’s Converting and Where’s The Traffic 

Sport Betting:

• Football (dominated by the Slovak league, Champions League, Bundesliga, and English Premier League).
• Ice Hockey (Slovak Extraliga, NHL, World Championships).
• Tennis (ATP, WTA, Roland Garros, US Open).
• Basketball (NBA).
• Esports is also gaining traction. Young audiences bet on CS:GO, Dota 2, and League of Legends. The regulator allows esports betting, and local bookmakers already include these events in their lineups.
• Prepare your betting ad campaign in advance: dates of the top competitions can be conveniently viewed in the 3S.INFO Sporting Events Calendar.

What Payment Solutions Should Be Available on Casino and Bookmaker Sites in Slovakia? 

Payment methods are key to successful operations in Slovakia. Find out why this is important in “LPM in iGaming Media Buying: How to Choose a Payment Method in 2025 and Secure Your Payouts.”

Popular deposit and withdrawal methods:

• Bank cards: Visa, Mastercard.
• Electronic wallets: Skrill, Neteller, PayPal.
• Local payment systems: TrustPay, Sporopay, VÚB e-platby (through major banks).
• Mobile payments: Google Pay, Apple Pay.
• Cryptocurrency: not prohibited, and many players happily use Bitcoin and USDT for deposits.

For media buyers, it’s important to note: the simpler the deposit process and faster the withdrawals, the higher the conversion rates. In Slovakia, the audience is accustomed to instant payments, so delays are a drawback.

Tip: Create landing pages in Slovak, display euro amounts, and offer local payment methods (such as TrustPay). This instantly increases trust.

Affiliate Marketing in Slovakia: How to Promote Betting and Gambling

Slovakia is a small market but boasts high purchasing power and low competition among affiliates. If you have to fight for every lead in Brazil or India, here you can calmly enter niches and secure good terms under CPA and RevShare models.

• CPA rates in the market: from €80 to €120 per deposit.
• RevShare: 30–40%.
• Hybrid models are also common.

Three-year forecast: growth of online players to 40% of adult population, expansion of esports, introduction of new payment methods.

How to Attract Slovakia Residents to iGaming Websites? 

How to Start Driving Traffic to Slovakia: Checklist for Launch

• Create a landing page in Slovak.
• Add payment options TrustPay and Skrill.
• Set up campaigns in Facebook Ads* and TikTok.
• Verify offers based on CPA (from €80) or RevShare (from 30%).
• Make sure to localize bonuses (example: “100 free spins” → “100 voľných zatočení”).

Slovakia may not be a giant market, but that’s exactly where its strength lies. It lacks intense competition, players trust licensed brands, and the local regulator has set transparent rules. For media buyers, this translates into stable earnings when approaching localization correctly and choosing effective offers. Select the best offers for betting and gambling in Slovakia, join in, and start delivering traffic! 

Slovakia is a great option for media buyers tired of the chaos in big GEOs and seeking stability. Here, you can build long-term projects: SEO websites, communities, localized landing pages. What’s key is that players are willing to pay, and the market continues to grow.

* Social networks Facebook and Instagram are blocked in Russia by court decision.

Anna Volotskaya

Author with 20 years of experience. I cover everything about iGaming, traffic sources, regulation, and tools—clearly, in detail, and in...

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