How to Direct Traffic to Online Betting and Gambling in Argentina

Publication date: 17 Jun 2025

Argentina has a long tradition of gambling that blends European influences with local flavors. While the online casino and betting sector is smaller than in Brazil, gambling remains a popular pastime here. In our new review on 3S.INFO, we will cover all the details on how to direct traffic to online betting and gambling in Argentina. 

Gambling Regulation in Argentina 

Gambling in Argentina has a rich history intertwined with culture, economics, and legislative changes.

Spanish colonizers introduced gambling in the 16th century, and early games included card games like Monte and poker. Lotteries and horse racing gained prominence in the 19th century, particularly among the aristocracy. The first casino opened in the resort town of Mar del Plata in the 1880s. 

In 1946, President Juan Perón tightened control over gambling, resulting in the closure of many clandestine venues. Later, in 1976, the military junta reopened casinos in Argentine provinces to promote tourism. 

A turning point occurred in 1999, when the Argentine Supreme Court ruled that “games of chance, such as lotteries, casinos, bingo, and slot machines, are not matters of federal significance.” Federal authorities retained only crime prevention powers, delegating all regulatory, licensing, and supervisory duties to individual provinces.

Today, Argentina remains one of the most liberal countries in Latin America regarding gambling, though regulations vary significantly from province to province.

What Forms of Gambling Are Legal in Argentina? 

Argentina is administratively divided into 23 provinces and the Capital Federal District of Buenos Aires. Each province has its own laws and the authority to independently regulate betting and gambling. 

Land-based casinos are legal in ten provinces: Buenos Aires (home to Casino Trilenium, the largest casino in Latin America), Mendoza, Salta, Córdoba, Chaco, Entre Ríos, Santa Fe, Neuquén, Río Negro, and Iguazú.

 Where Are Online Gambling and Betting Legal in Argentina?  

• Buenos Aires City: Fully legal since 2022. It is regulated by Lotería de la Ciudad. There are over 30 licensed operators, including Codere Online, Betsson, William Hill, Playtech, Bet365, Dafabet, Bplay (a local operator), PokerStars, and GG Poker. The tax rate is 2% of gross revenue. The city boasts over half a million active players, with an annual online gambling turnover exceeding $200 million.
• Buenos Aires Province: Entirely legalized since 2020 (Law No. 15244). A license costs approximately $500,000. It is regulated by the Instituto de Lotería y Casinos (IPLyC). You can verify the license on the IPLyC website in the “Operadores Habilitados” section. There are over 25 licensed operators, including Casino Trilenium Online, Betsson, Playtech, Boldt, and BetWarrior. Online casinos pay a 12% tax on gross gaming revenue (GGR), while bookmakers pay 10%. The province has 1.8 million registered players and an annual turnover of around $1.2 billion.
• Córdoba Province: Online gambling is fully legalized and regulated locally. The province issues licenses through IPLyC. Licensed operators include Coolbet, Betsson, Bplay, and LocalBet. Additionally, Casino de Córdoba Online holds a license, as do several international operators.
• Entre Ríos Province: Online betting was legalized in 2021, and online casinos are regulated locally. The regulatory body is Lotería de Entre Ríos (LoterER), which has issued 12 licenses to online operators.
• Santa Fe Province: Online betting and casinos are legal. The regulatory authority is the Lotería de Santa Fe, which issued 14 licenses to operators in 2024.
• Mendoza Province: All forms of online gambling are legal. The regulatory body is Lotería de Mendoza, which issued eight licenses in 2024.
• Rio Negro and Neuquén Provinces: Only online sports betting is legal. 

Where Are Online Gambling and Betting Explicitly Prohibited in Argentina? 

• San Luis Province: The only province with a complete ban on all forms of gambling.
• Formosa Province: Online gambling is blocked at the ISP level.
• Santiago del Estero Province: Although there is no specific regulation of online gambling, banks block transactions to betting companies. 

 In other provinces, online gambling and betting are not explicitly regulated, meaning there are no laws addressing the status of online casinos and betting platforms. This implies that international gambling platforms can operate in these regions.  

How Much Money Is Made in Argentina’s Gambling Market? 

According to Statista (as of April 2025), Argentina’s gambling market revenue is expected to reach $6.41 billion by 2025. By 2029, the revenue growth rate is forecasted at 3.11%, leading to a market size of $7.24 billion. The number of betting and gambling market users is projected to reach 11.7 million. 

How Are Illegal Gambling Websites Blocked in Argentina? 

Blockades of illegal gambling websites occur at the provincial level. 

For instance, in June 2025, Corrientes Province’s regulator (Lotería Correntina) reported a surge in offshore platforms and filed a police report. As a result, 424 websites offering sports betting and casino services were identified. Following a court ruling, access to these sites will be blocked nationwide. 

Advertising Rules for Betting and Gambling in Argentina 

Each Argentinian province that allows online casinos and betting has its own advertising regulations. However, general requirements include: 

• Prohibition on attracting audiences under the age of 18; Direct SMS messages without consent (fines can be up to 5 million pesos).
• Prohibition on guaranteed winnings (“100% winnings”).

How Are Online Casinos and Bookmakers Attracting Players in Argentina? 

Argentina, located in South America, has a population of around 46 million, ranking third in Latin America after Brazil and Colombia.

Its modern population largely descends from European settlers, making Argentina one of the most “Europeanized” countries in the region.

The major cities are the capital, Buenos Aires, with a population of about 3 million; Córdoba, a major university center with 1.5 million people; Rosario, a major port and important industrial hub with 1.3 million people; Mendoza, the heart of the wine-producing region with 1.1 million people; San Miguel de Tucumán with 830,000 people; and La Plata, a planned “ideal city” with 800,000 people.

Official language: Spanish (Argentine dialect).

Currency: Argentine peso (ARS); however, due to high inflation, dollars and cryptocurrency are often used.

Who Gambles in Argentina? 

According to data from the Blask analytical service (June 2025), the profile of a regular visitor to casino and bookmaker websites is as follows: 

• Age: 25 to 34 (35%), 18 to 24 (30%), 35 to 44 (20%), and 44 to 54 (10%)
• Education: 30% are high school and university graduates, 25% are vocational school graduates, 10% are postgraduates, and 5% are high school graduates only.
• Employment: Salaried employees (45%), students and the self-employed (15% each), and the unemployed and job seekers (10%).
• Field of employment: Sales: 15%, finance and insurance, manufacturing, construction, marketing, hotel services, and catering: 10% each.

Why Do Argentinians Bet on Sports? 

• To make money: 50%
• To pass the time when bored: 40%
• To enjoy the process: 35%
• To feel an adrenaline rush: 30%
• As a hobby: 25%
• To play or spend time with family or friends: 20%.
• For entertainment that allows anonymity: 20%;
• To escape the routine: 15%.

Why Do Argentinians Play at Casinos?

What Types of Games of Chance Are Most Popular in Argentina? 

• Betting on traditional sports, such as football and basketball, is the most popular, at 70%.
• Lottery: 40%
• Live casino: 35%
• Slots and other instant win games: 30%
• Poker or Rummy: 25%
• Betting on esports (CS, Dota 2, LoL, etc.) — 20%;
• Betting on virtual sports: 15%

According to data from the Black analytical service as of June 2025, the ten most popular gambling brands in Argentina are:

1. Bet365;
2. Betsson;
3. BetWarrior;
4. Bplay;
5. Betano;
6. Casino Magic Online;
7. City Center Online;
8. Stake; 
9. 1xBet;
10. Palpitos. 

Popular Sports in Argentina 

• Sports are an important part of Argentine culture, and several disciplines are extremely popular. The main sports loved and mastered by Argentinians are:
• Football: A national obsession bordering on religion. Clubs like Boca Juniors and River Plate are archrivals in the “Superclásico,” one of the world’s most intense derbies. Betano sponsors the Liga Profesional de Fútbol.
• Rugby is the second most popular sport in Argentina. The national team, “Los Pumas,” regularly competes in the Rugby World Cup.
• Cycling: It developed thanks to flat and mountainous tracks. The Tour de San Luis is a major cycling event.
• Tennis courts: Can be found even in small towns. Buenos Aires hosts the ATP 250 tournament and the Davis Cup, which it won in 2016.
• Polo: Argentina dominates the sport globally, with its national team winning the Polo World Championship 10 times. 
• Pato, a blend of basketball and horse polo, was officially recognized in 1953. The game originated in the 17th century and involves eight horsemen who aim to score by throwing a large ball into a net. Interestingly, the original version of the game used a live duck placed in a basket, hence the name “pato,” which means “duck” in Spanish.

Creative Strategies for Attracting Users in Argentina

• Localization: All content must be localized by translating all materials into Argentine Spanish. Ideally, support and services should also be offered in the local dialect.
• Security Emphasis: Highlighting the presence of a license builds trust among players. Emphasizing prompt payments also appeals to Argentinians: “Withdraw pesos in 1 hour or get a $10 gift!”
• Local References: Incorporate mentions of local favorites, such as football teams like Boca Juniors and River Plate, tennis players like Diego Schwartzman, and polo players.
• Locally themed bonuses and promotions: For example, offer a 100% bonus on bets placed on the Boca vs. River match or provide cashback on losing bets placed on the Argentine national team.
• Special promotions are held not only before major sporting events but also on holidays. For example, there are special bonuses on Independence Day, July 9th. Official national holidays (days off): January 1: Año Nuevo (New Year’s Day); March or April: Semana Santa (Holy Week, including Viernes Santo, or Good Friday); April 2: Día del Veterano y de los Caídos en la Guerra de Malvinas (Veterans and Fallen Soldiers Day in the Falklands War); May 1: Día del Trabajador (Labor Day); May 25: Día de la Revolución de Mayo (Anniversary of the May Revolution of 1810). June 20: Día de la Bandera (Flag Day, in memory of Manuel Belgrano); August 17: Día del Libertador San Martín (Day of Remembrance of José de San Martín); October 12: Día del Respeto a la Diversidad Cultural (Day of Respect for Cultural Diversity, formerly “Columbus Day”); December 8: Inmaculada Concepción de María (Immaculate Conception of the Virgin Mary); and December 25: Navidad (Christmas).
• Engaging Campaigns: Slot tournaments with themes like tango or gaucho culture, expert predictions (“Expert Predictions Inside!”), short videos highlighting wins (“I Bet $1,000 on Messi — Watch the Result!”), and collaborations with influencers (e.g., Martin Liberman). 

Popular Payment Methods in Argentina  

In May 2025, the Argentine government issued Decree 353/2025 to streamline state control over financial processes. Now, payment systems are no longer required to request personal data from users making deposits with credit or debit cards unless:

• Bank Transactions: – Above $50,000 (previously $1,000).
• Electronic wallets: Transactions over $50,000 (previously $2,000).
• ATM withdrawals: Amounts greater than $10,000 (previously, any amount).

Depositing Methods Allowed on Gambling and Betting Websites*:

• MercadoPago;
• Ualá;
• Bank Transfers. 

Cryptocurrencies and unlicensed electronic wallets are prohibited.

* This applies to provinces where online betting and gambling are legal. 

Popular Traffic Sources in Argentina

Residents of Argentina primarily learn about iGaming brands through the following:

• Social media: 50%
• Online search: 40%
• Friend recommendations: 30%
• TV Advertising: 25%
• Mobile app notifications: 20%
• Sports Media: 15%
• Paid platforms: 10%

Data sourced from Blask (June 2025) 

Popular platforms in Argentina (StatCounter, May 2025):

• Social networks: Facebook (66.14%), Instagram (13.55%), YouTube (9.54%), Pinterest (4.74%), LinkedIn (2.67%), Twitter (2.38%);
• Search engines: Google (94.57%), Bing (3.43%), Yahoo! (1.54%), Yandex (0.21%), DuckDuckGo (0.2%), Ecosia (0.03%);
• Most popular browsers: Chrome for Android (54.71%), Chrome 136.0 (17.28%), Chrome 135.0 (5.34%), Safari iPhone (4.81%), Edge 136 (2.57%);
• Mobile (62.23%) / desktop (37.14%) ratio;
• Smartphone models: Samsung (45.58%), Motorola (25.37%), Apple (11.21%), Xiaomi (7.37%).

*Facebook Instagram and social networks are blocked in Russia by a court decision.

The Argentine online gambling market is experiencing robust growth, driven by customer preferences for convenience and a wide variety of betting options. Macroeconomic factors, such as economic instability, are also fueling the expansion of the Argentine gambling industry. We have compiled all the essential information about the region and the regulations that govern its operations. Now it’s your turn! Select the best offers from Argentine casinos and bookmakers, join in, and secure your profits!