Publication date: 21 Jul 2025
In the first part of the 3S.INFO review “iGaming Overview in Chile: Laws and Target Audience Characteristics”, we’ve thoroughly examined why Chile is regarded as one of the most promising gambling markets in the region. We’ve compiled all necessary information regarding the regulatory system, licensing conditions, tax policies, and measures against illegal gambling.
In the new article, we’ll move from theory to practice. We’ll discuss effective tactics and strategies for attracting high-quality traffic in Chile, analyze real-life case studies, and provide verified tips.
This content serves informational purposes only. We do not endorse violations of local laws or service policies. Please familiarize yourself with local regulations and comply accordingly!
Effectiveness of Affiliate Marketing in Chile: Competition and Prospects for Affiliates
A growing and promising market: Chile has one of the most dynamic online gambling markets in Latin America, characterized by high demand for gambling services.
Advantages of Chile as a GEO for Gambling and Betting
- Currently, the gambling and betting market in Chile consists of approximately 20 major international and 10–15 local brands (based on Focus Gaming News data). This indicates growth, but the market is far from saturation (compared to Brazil).
- Locals maintain high brand loyalty towards companies offering localized products and fair gaming conditions.
- Competition among online casinos and bookmakers intensifies as official licensing approaches: operators increase budgets, introduce innovations, and offer exclusive promotions and bonuses.
- Average CPA for Chile is $90–130 per qualified deposit, RevShare varies from 20% to 35% of GGR, many brands offer hybrid schemes. Exclusive offers and increased payouts are suggested for major affiliates delivering high-quality traffic in Chile’s iGaming market.
- Content-driven traffic, SEO and owned channels attract cheaper and more “long-lived” players compared to straightforward media buying. Moreover, the market is relatively hungry for quality content, facilitating quicker SEO ranking and organic traffic acquisition.
- Hot niches: esports, mobile bingo, live casinos, new YouTube and Telegram channels with predictions and guide content.
What Risks Exist for Media Buying in Chile?
The biggest risk in 2025 is the delay in enacting the gambling and betting legalization law in Chile. Protracted discussions, approvals, and document formalities prolong the dominance of the gray market, leading to increased blocks and payment restrictions.
Once the law is finally approved, there will inevitably be a transitional phase where operational procedures and mechanisms are not fully refined, potentially causing various difficulties in media buying.
Where and How to Direct Traffic to Gambling and Betting in Chile?
What strategies work best for attracting new users to online casinos and bookmakers?
- Collaborations with Local Influencers and Streamers: More effective than direct buys.
- Developing free betting predictions, maintaining a blog or Telegram channel with authentic insights.
- Sports betting via mobile apps and push notifications.
- Telegram and WhatsApp channels for remarketing and offers.
Most Effective Marketing Channels in Chile
- Social Media: Facebook*, Instagram*, TikTok and YouTube lead in registrations, forming the foundation for traffic acquisition.
- Influencers and Streamers: Major operators collaborate with football and esports bloggers.
- Content Marketing: Chileans respond well to educational articles, reviews, predictions and instructional materials on gaming and betting.
- Push Notifications and Email Campaigns: Function as effective retention tools.
How to Acquire iGaming Traffic in Chile: Case Studies and Tips
Launching Traffic to Chile for Gambling and Betting Verticals: Media Buyer Checklist
In Chile, success currently favors those who deliver traffic legitimately, utilize mobile payment systems, and collaborate with local influencers or own information channels. Remember to organize promotions tied to football events and local celebrations, as these always boost CR.
* Social networks Facebook and Instagram are blocked in Russia by court order.
Want to Direct Traffic to Gambling and Betting in Chile: Tips and Life Hacks for 2025
Enter Now: Before licenses are distributed to established players, and organic/info traffic is fully exploited.
- Localization is a Must: Support in Spanish, CLP, localized promotions, fast payouts.
- Focus on Football, Bloggers & Influencers: Primary method for achieving top brand recognition and long-term retention.
- Content and Native Advertising: Reviews, guides, predictions, chats, and groups are effective ways to attract cheap and high-quality players.
- Monitor Regulations: Changes happen quickly, so prepare to adapt payment methods and creatives accordingly.
Now is the perfect moment to enter this market! Chile remains one of the few destinations where South American traffic shows remarkable conversion rates, particularly in sports betting and online casinos. However, the window of opportunity is closing fast! Competition is rising! Thus, those who act quickly, test unconventional strategies and embrace experimentation will secure top positions in this promising yet demanding region.
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