Publication date: 10 Jul 2025
In the first part of “How to Direct Traffic to Online Betting and Gambling in the Philippines”, we covered the legal framework, licensing conditions, reasons for casino and bookmaker site blocks, and characteristics of the target audience. Now, continuing on 3S.INFO, we’ll explore practical tricks and techniques to help you acquire high-quality traffic from the Philippines.
Where and How to Direct Traffic for Gambling and Betting in the Philippines?
- TikTok: Video reviews, challenges, flash mobs predicting outcomes, viral creatives tailored to local trends.
- Telegram: Bots for registration, bonus distribution, betting marathons.
- Facebook*: Player clubs, stories, memes, native content related to sports events.
- SEO: Blogs, PBN (private blog networks), casino and betting reviews, “best casinos in the Philippines” lists, tutorials on “how to set up GCash,” tips on slots and crypto.
- Push/ Pop-Ups: (Use 3SNET promo codes for discounts and bonuses!) RichAds, Propeller, Adsterra are ideal for mobile traffic.
Secret: Filipinos love “communities”, so target not only top influencers but also local chats and groups where the audience is genuinely active!
SEO (Search Engine Optimization) is a powerful source of traffic because it brings free, long-lasting, and targeted visitors from search engines. How can you use it to attract new users to gambling and betting websites?
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Themes and Keyword Targeting
Target keywords like “Best online casino Philippines,” “Best POGO,” “GCash casino bonus,” “Sports betting PH,” “Mobile casino no deposit,” “Where to bet on PBA,” “Live casino PH,” “POGO review.”
Incorporate local game names and slang like “sugal” (gambling), “Peryahan” (carnival), “sabong” (legal cockfighting).
Target “crypto casino PH,” “bitcoin betting Philippines.”
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Content
Skip dry reviews; go for storytelling: “My Experience: How I Made $500 in One Night Playing Aviator”, “Top 3 Tips for Winning in Sweet Bonanza”.
Article Variations: “Best Bookmakers for PBA Bets”,”How to Get Cashback Through GCash”, “Top Telegram Bots for Sports Betting.”
Winning screenshots and real-life stories are a must-have!
Include an info box “How to Deposit and Withdraw via GCash/PayMaya” in every review.
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Local Keywords and FAQ Section
Add an FAQ section: “Can I play online casino in the Philippines?”, “Which bookmakers are legal?”, “How does POGO work?”, “Are deposits via GCash safe?”.
Use Latin characters and English, but sprinkle in Filipino expressions—Google loves this, especially for mobile SERPs.
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Top Platforms and Aggregators
Drop links in Cốc Cốc, Zalo, Webtretho, local forums, and comments under top betting reviewers on YouTube.
Own Top Lists: Regularly update offers, add news and guides (“how to play from mobile,” “how to get a free bet”).
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Internal Linking and PBN
Create satellite blogs and pre-lands on related themes: crypto, sports, mobile finances.
Link between “GCash Casino Review” ↔ “Top Slots for Maya Withdrawal” ↔ “POGO Guide.”
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Quick Hacks
Display PAGCOR or CEZA license numbers prominently on landing pages.
Reference real tournaments: “PBA/PFL Season Live — Claim Your Bonus!” to capitalize on trends.
Launch an anonymous Telegram group for reviews; info will index quickly.
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Speed and Responsiveness
Optimize your site for mobile devices and slow internet connections.
Implement AMP (Accelerated Mobile Pages) versions to avoid losing mobile traffic.
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Snippets and Schema Markup
Use rating stars, prices, and FAQ schema markup to appear more prominently in Google search results.
Bonus Tips for Media Buyers
1. Most traffic comes not from the homepage, but from in-depth review articles like “Best Sports Betting Apps in PH” or “Where to Play Aviator with GCash.”
2. Seek collaborations with influencers who create genuine reviews and drive traffic to Telegram/FB groups as your leads convert fastest there.
Influencers and Communities to Follow
- Dani Barretto (TikTok/YouTube): Shares betting hacks and slot tips, often integrates offers.
- Coach Roger Gaming (YouTube, FB): Leader in Mobile Legends and esports, enjoys integrations from MelBet, Betway.
- Telegram Chat “Betting PH”: 23k members, predictions, bonuses, tournaments, local influencers.
- FB* Group “GCash Casino Community Discusses new offers and scripts.
Collection of Micro-Case Studies: Proven Strategies for Directing Traffic to the Philippines
We’ve gathered concrete examples of successful campaigns: who directed traffic to casinos and bookmakers in the Philippines, which channels they used, what offers they promoted, and what results they achieved! Whether you want to replicate these strategies or draw inspiration to create your own — go for it!
3SNET has curated the best gambling and betting offers for the Philippines. Join us, pick your offer, and start your campaign today!
How to Apply Case Studies and Tips for Philippine Traffic
- Test Multiple Strategies: Try 2–3 approaches simultaneously — TikTok + Telegram, FB groups + push notifications, SEO + chatbots.
- Capture Trends: Jump on current topics like PBA, esports, and slots — whatever is trending!
- Engage Locals: Locals often provide invaluable advice on where to find hot traffic.
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1. TikTok + Telegram Bot with NFT Stickers
What They Did: An 8XBet affiliate leveraged a personal TikTok account, launching a challenge “#GCashAviator” encouraging users to showcase their first win. The video ended with a QR code linking to a Telegram bot, which rewarded NFT stickers for registration and deposits.
Result:
- 19,000 transitions to the bot;
- 4,500 registrations, with 890 deposits;
- NFT stickers went viral, traded among users;
- LTV of leads was 20% higher than standard CPL for this offer.
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2. GCash Cashback via Facebook* Groups
What They Did: A local affiliate partnered with the admin of a large Facebook* group focused on sports and betting (“GCash Casino Community”). They posted an offer: “Deposit ₱1000 via GCash — get ₱150 cashback directly to your wallet.”
- Result:
- 1,600 leads in 7 days;
- 200+ depositing players;
- Manual cashback distribution, but users interacted organically, commenting and recommending the offer.
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3. SEO + Storytelling + Reviews
What They Did: The team created 7 in-depth articles titled “My Experience with…” featuring Aviator, Sweet Bonanza, PBA betting, and PayMaya cashback. Each post included screenshots of wins and detailed instructions on navigation, ending with a call-to-action button linked to a partner Telegram channel.
Result:
- 4–6% Conversion Rate to Registrations.
- Ranked Top 3 for Several Queries: “GCash casino review,” “how to play Aviator PH.”
- 60% of Leads Were Mobile Traffic.
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4. Meme Marketing in Facebook Messenger*
What They Did: Created a meme page on Facebook* named “Sugal Boss,” where every third post featured a meme related to topics like “who didn’t succeed in POGO” or “slot fails.” In private messages, users received a link to a Telegram chat offering free predictions and bonus codes.
Result:
- Virality: Posts circulated within local chats.
- 800+ new Telegram subscribers in one week.
- CPA dropped to $1.8 per lead (usually $2.4–2.7).
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5. Promo Codes via Micro-Influencers
What They Did: Collaborated with three TikTok and YouTube bloggers (each with 10–30k followers) to launch a “Monthly Promo Code” campaign for slot deposits. The promo code was displayed on-screen, with details shared in Telegram.
Result:
- 2,300 visits, 410 registrations, 110 deposits.
- Average deposit amount exceeded the GEO average.
- TikTok reach: 120k views in three days.
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6. Push Traffic + Simple Mobile Prelander
What They Did: A media buyer drove mobile traffic to a simple landing page (“Best Casinos for GCash in 2024”) with an instant redirect to the offer after a timer counted down, prompting users to “get a bonus.”
Result:
- CTR from pushes: 7.2% (double the average for the offer).
- CPL: $1.6, Registration CR: 5.8%.
- Offer maintained positive ROI for nearly a month.
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7. Esports and Streams
What They Did: During a Mobile Legends tournament, local streamer Coach Roger Gaming ran live betting advertisements: explaining where and how to place bets, showing live wagers, and sharing links in the chat.
Result:
- 2,500 visits in one night.
- 150+ registrations.
- Noticeable increase in subscribers and interest from other teams.
*Social networks Facebook and Instagram are blocked in Russia by court order.
The Philippine online gambling and betting market is open to businesses of all scales: from international operators to solo affiliates. Key success factors: adapting creatives for local audiences, integrating local payment systems, utilizing influencer marketing, and implementing innovative formats (NFT, gamification). This is a rare opportunity to monetize Asian traffic with high conversion rates. Just act fast and creatively!
