How to Direct Traffic to the Philippines?

Publication date: 09 Jul 2025

If there’s one place in Southeast Asia where online casinos and bookmakers are embraced as integral parts of the economy, it’s the Philippines. It’s like Las Vegas, but with palm trees, Filipino smiles, and Telegram bots in every chat. Millions are spent on gambling here, but only those who can’t adapt get caught. Our newest review on 3S.INFO gives you an in-depth and immersive look at how to direct traffic to online betting and gambling in the Philippines.

Why the Philippines Is a True Gold Mine for Media Buyers

Key Benefits of the Philippines GEO for Gambling and Betting 

• Legal and Offshore Advantages: Online casinos and betting aren’t just tolerated. They’re actively supported by the government!
• Huge Audience: 110+ million inhabitants, ubiquitous mobile internet, English-speaking population accustomed to progressive online services. 
• Global Offshore Hub: The Philippine POGO license grants access to the entire Asian market. Traffic flows not only locally but also transit — China, Indonesia, Vietnam, India, Arab world. 
• Easy Start for Media Buying: No elaborate anti-fraud measures required; schemes like “Bot with free bet + Telegram + TikTok” bring leads and ROI.
• Creative Freedom: Memes, stories, challenges, influencers, cashback — everything works, provided you’re willing to experiment.

How Are Gambling Activities Regulated in the Philippines? 

The Philippines has two key regulators controlling online casinos and bookmakers:

1.PAGCOR (The Philippine Amusement and Gaming Corporation) is a government-controlled entity acting as both regulator and owner of major casinos and online operators. 

• Issues licenses for: e-casinos, sports betting, live games, B2B services, and software. 
• Oversees software integrity, audits, GGR, taxation — strictly enforced.
• Accepts applications from both local and foreign entities.

2.CEZA (Cagayan Economic Zone Authority) is an offshore haven for online operators, offering “maximized offshore privileges.”

• Operators seeking to work in Asia and beyond obtain POGO licenses here.
• Compared to PAGCOR, CEZA and its sublicense holders (like IGSSP, First Cagayan, etc.) have a separate stack of taxes and regulations.

What Is CEZA (Cagayan Economic Zone Authority)? It is a special economic zone established in the Philippines in 1995 to attract foreign investment, particularly in the fields of gambling (iGaming), fintech, and IT.

Local governments (LGUs) also play a role: they issue permits for land-based casinos and regulate street gambling but have minimal influence on online activities.

How to Obtain a Gambling License in the Philippines: Who, How, and How Much?

PAGCOR License: legal online casinos, live games, slots, and sports betting (B2C, B2B).

Requirements for Obtaining a License:

• Legal entity in the Philippines (offshore allowed);
• Proof of experience and reputation;
• Software and providers: must carry certifications;
• What’s the price? Initial fee: starts at $150,000, plus additional fees for each product (slots, sports, live). Annual royalty: 5% of GGR plus additional charges based on activity types.
• More details, including a public list of licensed companies, are available on the PAGCOR website.

The CEZA license is designed for offshore operators, global gaming brands, and affiliate networks focusing on the Asian market. With this license, you can serve not only Filipino players but also the wider Asia-Pacific region. Cost: between $40,000 and $100,000 (depending on scale and category), with additional fees for sublicenses.

How Are Gambling and Betting Websites Blocked in the Philippines? 

• Online casinos and POGO licenses are legal.
  Attempts to block sites are sporadic, and even *Facebook bans are rare.
  Promotion is allowed everywhere, as long as ads aren’t spammy or overly intrusive.

How Much Money Does the Philippine Gambling Industry Generate? 

In 2024, the Philippine gambling industry generated a record-high revenue of ₱350 billion (USD $6.03 billion) thanks to the growth in electronic gaming. This figure exceeds the previously set target of ₱334 billion and marks a significant increase from the previous year’s Gross Gaming Revenue (GGR) of ₱285 billion, according to Pagcor Chairman Alejandro Tengco.

Tax Rates for Casinos and Bookmakers in the Philippines 

• PAGCOR: 5% tax on GGR (Gross Gaming Revenue).
• CEZA: Preferential tax rates up to 5%, corporate tax of 12–15%. 
• Players: No taxes on winnings. 

How to Attract Filipino Players to Casino and Bookmaking Websites? 

The Republic of the Philippines is an island nation located in Southeast Asia. 

Population: 118 million, ranked 13th globally in population size (predominantly young, median age 25 years).

Metro Manila (National Capital Region) comprises 16 cities and 1 municipality, housing approximately 14 million people (12% of the country’s population). Major cities of the Philippines: Quezon City (capital of Metro Manila, around 2.96 million), Manila (historical and financial center, 1.85 million), Davao (largest city on Mindanao, 1.77 million), Caloocan (1.66 million), Cebu City (“Southern Royal City,” economic and tourism hub, 964 thousand). Official languages: English and Filipino (Tagalog).

Official currency: Philippine peso (PHP).

Internet: 87 million users, penetration 74% (reaching 90+% in cities). Speeds: fixed up to 100 Mb/s, mobile 28 Mb/s. Mobile usage: 99% access via smartphones. Social media: 87 million active users, TikTok, Facebook*, Telegram dominate CPA and media buying. 

Target Audience / Gambling Player Profile  

Who Gambles in the Philippines? 

• Ages 18–45, mobile users, English-speaking, open to new formats.
• 70% male, but 30% of women also actively play (particularly slots and lotteries).
• Average deposit $40–$150, often fractional, for “testing purposes.” 
• Enjoy mobile bonuses, free bets, NFT perks, cashback.

Top Casinos and Operators in the Philippines: Which Ones Are Worth Partnering With?

According to the July 2025 data from the Blask analytics service, the top 10 most popular gambling brands in the Philippines are as follows: 

1. PHDream
2. ph365
3. Casino Plus
4. Bingo Plus
5. PlayTime
6. Bet88
7. Betso88
8. PHfun
9. Milyon 88
10. 1xBet

What’s Actually Played: Top Slots and Sports

• Slots: Sweet Bonanza, Gonzos Quest, Book of Dead, Aviator, Starburst.
• Live Games: Baccarat, roulette, Sic Bo — preference for “Asian-style” shows and streams with local dealers. 
• Sports: Football (Premier League, Champions League, local PFL/Philippines Football League), basketball (PBA/local pro league, NBA), esports (Dota 2, LoL, Mobile Legends).

What Betting and Gambling Products Are Popular Among Filipinos? 

(Data from the Black Service for July 2025)

Which Payment Methods are Popular Among Filipinos? 

These payment methods must be available on the websites you’re directing traffic to. Otherwise, “no payment options, no conversions.” 

• GCash, PayMaya, Maya are local wallets, similar to Momo/Alipay.
  Cryptocurrency: USDT, BTC, ETH are accepted freely in offshore casinos.
• Skrill, Neteller, bank cards: works for deposits and cashout.
  For media buying: You can accept payments directly from local leads via GCash or cryptocurrency. Filipinos are accustomed to this, unlike many other Asian markets.

How to Direct Traffic to Casinos and Bookmakers in the Philippines: Checklist for Media Buyers

We’ve compiled a dedicated guide with case studies and tips for promoting gambling and betting in the Philippines (suitable for affiliates, SEO experts, and advertisers). Learn everything about platforms, influencers, communities, and SEO nuances. Bonus: Collection of micro-case studies “Directing Traffic to the Philippines — Working Schemes.”

• Complete Localization: Translate landing pages, pre-lands, creatives, and forms into English, incorporating a couple of Filipino phrases to show authenticity. For instance, include slang like “Kuya, subukan mo!” (“Bro, try it!”) in your call-to-action.
• Launch a Telegram Bot with Auto-Mirrors and Bonuses: Grow your subscriber base through the bot. Offer incentives: free bet for sign-up, NFT sticker for deposit, additional bonus for reposts.
• Test TikTok and Short Videos: Create content with personal experiences (“My First Deposit in POGO”), guessing challenges (“Guess the Match”), animated win reviews. Include affiliate link through bio, QR code on videos, or CTA “Message on Telegram!”.
• Build a Community in FB* Groups and Zalo: Launch a “fan club” where members share predictions, win screenshots, ask about cashback. Promote through contests (“best prediction gets a bonus”), stories, and giveaways.
• Focus on Micro-Influencers: Avoid chasing mega-celebrities! Better to partner with 5–10 influencers having 10–30k followers: higher engagement, genuine reviews, and direct communication. Agree on CPA/RevShare deals, provide unique promo codes.
• GCash/PayMaya: must-have for deposits and withdrawals. Don’t forget to highlight on your landing page: “Deposit and withdraw via GCash, PayMaya—no fees!”
• Control Traffic Via Mobile Push and Pop-Ups: Use EZMob DSP, Propeller, Adsterra, Push.House. Mobile traffic reigns supreme! 
• Set Peak Times for Newsletters and Posts: In the Philippines, the most active audience is between 6 PM and 1 AM local time (GMT+8).
• Gamification and NFTs: Introduce a mini-game like “Collect stickers, get a free bet” or token giveaway contests to retain user interest.
• Analytics and Rapid Optimization: If a traffic source underperforms, instantly change creatives, test different CTAs, and layouts. Don’t forget trackers and pixels for retargeting!

* Meta Corporation is designated as extremist in Russia. Social networks Facebook and Instagram are blocked by court order. 

The Philippines is a legalized online gambling and betting market where opportunities exist for everyone — from major corporations to lone media buyers. Key Point: embrace creativity, integrate local payment methods, test influencers, and don’t hesitate to incorporate NFTs and gamification. Profit will follow swiftly. In this market, success isn’t reserved for casinos alone. It goes to those who embrace innovation. Asian traffic is waiting for its hero! And on 3SNET, we already have a list of top-converting offers, ready to welcome quality traffic from Philippine casinos and bookmakers!