How to Direct Traffic to Online Betting and Gambling in Vietnam?

Think Vietnam is just palm-leaf hats and elderly fishermen in boats? Think again. Beneath the chaotic rhythm of endless motorcycles and Southeast Asian hustle lies one of the liveliest gambling markets on Earth. Adventure-seeking is embedded in Vietnamese blood, and bypassing regulations to reach casinos and betting shops is ingrained in the national psyche. Therefore, traffic will always abound. You just need to know where and how to tap into it! In our new review on 3S.INFO, we'll explore how to direct traffic to online betting and gambling in Vietnam.

Publication date: 01 Jul 2025

Think Vietnam is just palm-leaf hats and elderly fishermen in boats? Think again. Beneath the chaotic rhythm of endless motorcycles and Southeast Asian hustle lies one of the liveliest gambling markets on Earth. Adventure-seeking is embedded in Vietnamese blood, and bypassing regulations to reach casinos and betting shops is ingrained in the national psyche. Therefore, traffic will always abound. You just need to know where and how to tap into it! In our new review on 3S.INFO, we’ll explore how to direct traffic to online betting and gambling in Vietnam.

How Are Gambling Activities Regulated in Vietnam?

Vietnam is a country where regulations are strict, but reality finds clever ways to circumvent bureaucracy.

Gambling in Vietnam is governed by strict laws, though exceptions apply to specific projects. 

Main Law: Decree No. 03/2017/ND-CP (with amendments) allows gambling only for foreigners in designated zones. 

Permitted Formats: Integrated Resort Casinos (Corona Phu Quoc, Hoiana, Grand Ho Tram) and bookmakers (Sports betting only through licensed betting points).

Exceptions: Since 2019, a pilot program allows Vietnamese citizens to enter Corona Phu Quoc and Hoiana casinos with certain conditions:  entry fee (approximately $50/day), proof of income (minimum $430/month).

Online Gambling: Formally prohibited (Article 321 of the Criminal Code), but players circumvent blocks and use international sites (1xBet, Bet365) without Vietnamese licensure.

Penalties for Violating Gambling Laws in Vietnam: 

  • Operators: Fines up to 5 billion VND (~$200,000) for unauthorized gambling operations; up to 10 years imprisonment for money laundering. 
  • Players: Fines ranging from 10 to 50 million VND (~$400–$2,000) for participating in illegal casinos; bank account suspension if suspected of online betting.

Regulatory Authorities (organization of betting and gambling) in Vietnam:

  • MOF (Bộ Tài chính Việt Nam / Ministry of Finance): The authority that divides the pie — licenses, taxes, audits, and regulations. If you’re not aligned with them, you’re out of the game.
  • MIC (Bộ Thông tin và Truyền thông / Ministry of Information and Communications): Bans mirror sites, blocks websites, and combats Telegram bots (often ineffectively). 
  • Local Committees: Monitor local areas, construction, and order. Some look the other way, while others demand “bonuses” for silence.
🎧 Listen "How to Direct Traffic to Online Betting and Gambling in Vietnam?":

How to Obtain a Vietnamese Gambling License?

Dreaming of opening a casino? Prepare your bags of money and diplomas!

  • Capital: $2 billion minimum capital requirement (real funds, not virtual). Prove 50% at the start; banks, lawyers, and certifications are mandatory.
  • Only through a SPV (local legal entity).
  • Betting License: $300–1,000 billion VND ($12–40 million USD), but proof of solvency is required.
  • Management: Not a hobbyist, but professionals with degrees in Economics, Finance, Law, or MBA, and at least one year of relevant experience.
  • GEO: Only in authorized zones (resorts and SEZs). Otherwise, forget about obtaining a license!

Currently, there is no publicly available registry of licenses. Lists of casinos and betting facilities are found only in reviews or through local attorneys.
Obtaining approval is a lengthy quest spanning years.

Casino and Offshore Betting Leaders in Vietnam

Vietnam is gradually developing its gambling industry, offering both local establishments and large integrated resorts.

  • Corona Resort & Casino: Located on Phu Quoc Island, it became the first pilot project for locals, launched in 2019. Initially catering to domestic visitors, it later welcomed foreign tourists. 
  • Hoiana Resort & Casino in Quang Nam Province: Positioned as Vietnam’s largest integrated resort with international-standard amenities, including golf courses, luxury hotels, and beaches. 
  • The Grand Ho Tram Strip: Called the flagship not only of Vietnam, but also of the entire Southeast Asia. It is frequented by tourists seeking coastal relaxation paired with gambling. 
  • Silver Shores Casino: In Da Nang, catering to VIP guests with luxurious apartments. Do Son Casino: Oldest casino in Haiphong, retaining vintage charm.

According to the Blask service (July 2025), the top 10 brands operating in Vietnam’s gambling market include:

  1. 188BET;
  2. 789bet;
  3. Sunwin;
  4. W88;
  5. M88;
  6. HitClub;
  7. 798.club;
  8. Fun88;
  9. bJ88;
  10. FB88.

Tax Burden for Casinos and Bookmakers in Vietnam

Casinos pay a special tax of 35% on their GGR, while bookmakers pay 5% on turnover.         The corporate tax rate is 20% on profit.

Tax on Players: 10% tax on winnings above 10 million VND (~$400 USD). 

How Are Illegal Sites Blocked in Vietnam?

  • Vietnamese users are not looking for easy ways: Telegram Bots, Mirror Links, Mobile Apps (commonly accessed via TestFlight or .apk through Telegram). 
  • Tor and Proxies: Used mainly by experienced users.

The MIC blocks sites, but players swiftly switch to new mirrors within minutes.

How Do Casinos and Bookmakers Attract Players in Vietnam?

Here, a man in a street-side café debates betting strategies on “Liverpool” and “Barcelona” quicker than a Grab driver delivers your pho to your doorstep! Vietnam isn’t just rice paddies anymore. It’s a new tiger of Southeast Asia where:

  • Official Name: Socialist Republic of Vietnam. 
  • Population: 100.3 million residents.
  • Median Age: 33 years old, with 37% under 25. 
  • Urban Population: 62%. Major cities include: Ho Chi Minh City (Saigon, 9 million downtown, 21 million metro area) — the economic heart of the country with a bustling business life; Hanoi (8.5 million in the city, 20 million metro area) is the capital with millennial history and French colonial charm mixed with Asian culture; Da Nang — key port city and tourist destination with beautiful beaches. Other significant cities: Haiphong (northern industrial and maritime hub), Can Tho (floating markets in the Mekong Delta), Nha Trang (luxury resort town). 
  • Language: Vietnamese (written in Latin script). 
  • Currency: Dong (VND).
  • Religion: 81% follow local cults, 9% Buddhist, 7% Catholic. 
  • Internet Penetration: 85.7% have mobile internet, 78% urban households have wired Internet, over 70 million are smartphone users.

Who Gambles in Vietnam?

The core audience consists of males aged 25–45 (80% of players), preferring sports betting, especially live stakes and esports. Female players (20%) mostly opt for slots and live casinos, with their share gradually increasing due to mobile platforms.

Finances:

  • Monthly income ranges from $400–800, with an average session deposit of $30–100. 
  • Geography: 62% reside in major cities (Ho Chi Minh, Hanoi, Danang); 38% from rural areas with fewer entertainment alternatives.

Behavioral Traits:

  • Channels: Telegram prediction groups, TikTok memes about betting, mobile apps (average 3–5 installed per user).
  • Tech-Savvy: Expertise in circumventing blocks, using crypto for anonymous payments, mobile wallets (MoMo, ZaloPay).
  • Hooks: Quick free bets, live-streamed matches with instant betting, local tournaments.
  • Importance: This generation is digitally native, valuing speed, transparency, and gamification. Hype formats (short videos, chatbots) outperform traditional banner ads.

Favorite Games and Bets Among Vietnamese Players?

Top 5 Online Slots*:

  1. Aviator (Spribe): Trending across Southeast Asia, known for quick money and express emotions.
  2. Book of Ra (Novomatic): A classic loved by generations. 
  3. Starburst (NetEnt): Appeals to both females and older players.
  4. Dragon Power Flame (Joker Gaming): Chinese-inspired design tailored for Vietnamese taste.
  5. Sweet Bonanza (Pragmatic Play): Bright, colorful, and often seen in TikTok top charts.

*Vietnam Online Gambling Market Size Share Report 2025-2033.

Popular Sports and Bets:

  • Football: V.League 1, national team, EPL, Champions League.
  • Esports: Dota 2, League of Legends, CS:GO.

Teams and Stars Driving the Vietnamese Market:

  • Vietnamese National Team: Victories spark waves of betting across the country!
  • Hanoi FC: Most decorated club. 
  • Hoang Anh Gia Lai FC: A breeding ground for young talent. 
  • Nguyen Quang Hai: A true hero whose goals boost both mood and betting activity. 
  • Nguyen Cong Phuong: Celebrity, blogger, and Instagram star. 
  • Trần “Divkid” Đức Anh (SBTC Esports, LoL): Young-generation influencer, frequently mentioned in Telegram prediction chats. 
  • Nguyễn “Zeref” Minh Nhật (496 Gaming, Dota 2): His forecasts and memes spread faster than any TikTok trend.

How to Promote Casinos and Bookmakers in Vietnam: A Guide for Those Looking to Stay in the Loop

Vietnam isn’t about dull landing pages and random banners. Creativity, localization, and knowledge of where real traffic resides are the keys to success here. If you want to generate profit – not just waste money – catch the best strategies and practical tools!

1 of 9
  • 1. Telegram: Your Best Friend and #1 Platform

    Insider Secret: Telegram is home to Vietnam’s hottest and most profitable gambling traffic.
      — Local betting chats, private groups with “secret strategies,” fast bots with mirrors and bonuses, forecast marathons.

    How to Use:
      — Create Your Channel: Share predictions, VIP bonuses, and marathon giveaways.
      — Collaborate with local admins for placements, integrations, and drops.
      — Use Bots: Reward users with exclusive free bets — provide phone numbers for access to working mirrors and fast betting.

    Example:
    The channel “Bóng đá 24h” grew from 3,000 to 60,000 subscribers in one year by distributing free V.League/EPL expressess with TikTok-style creatives and relatable memes!

    Read more
  • 2. TikTok & Short Videos: Kings of Youth Engagement

    Why It’s Effective: TikTok in Vietnam isn’t just about dancing and food. It boasts tens of millions of views on highlights, predictions, “guess-and-win” challenges, and betting clips.

    How to Use:
      — Launch Challenges: Who guesses scores fastest, epic loss stories, or tales of first big wins.
      — Integrate affiliate links directly into profile descriptions or via private messages (circumventing the rules through stickers, QR codes and encrypted words — locals love it).
      — Micro-Influencers: Partner with bloggers (<50k followers) who avoid detection and often accept free bets or bonuses instead of cash!

    Caution: TikTok officially bans direct gambling ads, so only grey-area content, community building, and workarounds (via DM, Telegram, or stickers) are viable.

    Read more
  • 3. Facebook, Instagram, and Zalo: Local Media Buying Classics

    Facebook*:
      — Effective Strategy: Sports-related communities, private groups, memes, challenges, and thematic stories. Personal profiles are risky due to ban threats. Direct ads are quickly moderated.
      — Better Practices: Closed groups, review pages, forecaster clubs.

    Instagram*:
      — Short stories, memes, storytelling like “how I won my first big bankroll,” redirecting to Telegram or mobile apps.

    Zalo:
      — Vietnam’s equivalent of WhatsApp + Viber. A messenger with social elements, used nationally.
      — Strategy: Local communities, interest-based mailings, private clubs sharing links, promos, and bonuses.
      — Official paid subscriptions exist (risky for gambling but yield hot traffic).

    *Facebook and Instagram have been blocked in Russia by court order.

    Read more
  • 4. SEO and Content Strategies

    Vietnamese users seek information through:
      — Google, Cốc Cốc (Local browser, hugely popular!), forums like Webtretho and Voz.vn.

    SEO Life Hacks:
      — Reviews of bookmakers and casinos in Vietnamese (ngôn ngữ Việt), guides on bypassing blocks, top strategies for Aviator, and lists of casinos offering crypto payouts rank highly in searches.
      — Effective Topics: Odds tables, match analyses, storytelling (“how I won/lost $1000”), screenshots of real wins (especially in Sweet Bonanza and Aviator).

    Don’t be lazy to do localization:
      — Native Vietnamese translation is essential (Google Translate is not sufficient).
      — Affiliate partnerships function well through content aggregators, review offers, and betting directory listings.

     

    Read more
  • 5. Forums and Local Services

    Cốc Cốc: Not just a browser, but also a news aggregator and advertising platform.

    Webtretho: The most popular forum where even mothers discuss football betting; integrate offers skillfully to extract traffic.

    Voz.vn: Powerful platform for programmers, young IT specialists, and thoughtful youth who frequently debate bonuses, hacks, and lucrative schemes.

    Read more
  • 6. International Platforms and Legal Advertising

    Google Ads: Can’t run pure gambling ads, but grey-themed traffic (reviews, forecasts, sports-related content) can flow through Google Discovery and Display Network with creative camouflage.

    Meta (Facebook/Instagram*): Limited to promotions via fan groups, sports pages, story reviews, and native ads. Running white-label ads is nearly impossible.

    YouTube: Content about betting, game reviews, compilations of goals and losses, strategies. Keywords or Telegram links hidden in descriptions. Gaming content, slot reviews (without mentioning brands) work well.

    Push/Pop-Ups: RichAds, Propeller, Push.House still deliver solid mobile traffic.

    *Facebook and Instagram have been blocked in Russia by court order.

    Read more
  • 7. Local Social Networks, Apps, and Services

    Zalo: The most popular messenger with mailing lists, public pages, and interest-based clubs.

    Lotus: Experimental Vietnamese social network (younger audience, not widespread but effective for targeted campaigns).

    Cốc Cốc: Browser, aggregator, and search engine. A must-have for SEO optimization and a must-try for content-based advertising!

    LadiPage, Haravan: Local platforms for landing pages/pre-landers, integrations with Zalo, and email campaigns.

    Read more
  • 8. Affiliate Tips from Local Experts

    Set Up Local Accounts and SIM Cards: Use Vietnamobile, Viettel, MobiFone for smoother rotation and avoid early bans!


    Embrace Native Content: Slots, player stories, reviews, and screenshots. Direct offers are quickly blocked.


    Prime Hours Matter: Most players log in from 8 pm to midnight local time.

     

    Bonuses and Marathons: Key weapons that work equally well on Telegram and Zalo.

    Read more
  • 9. Special Features

    “Traffic Through Predictions”: Works incredibly well when a leading Telegram/YouTube influencer (e.g., Trần “Divkid” Đức Anh) provides their daily bet recommendation.

    Airdrops and NFT Sticker Giveaways: Only tried by the boldest, but lead conversion rates are stellar!

    Read more

Vietnam Checklist for Media Buyers:

(Print and Hang Near Your Workspace!)

  • Establish a Vietnamese Telegram Account: Purchase or activate using a local SIM (Vietnamobile, Viettel, MobiFone). 
  • Test VPNs and Fresh Mirrors: Install at least 2 VPN services and monitor active domain lists. 
  • Create Content and Creatives in Vietnamese: Deep localization, human touch — not Google Translate. 
  • Expand Your Arsenal: TikTok, Zalo, Facebook (for groups, stories, challenges, live streams). The social network Facebook is blocked in Russia by a court decision. 
  • Launch a Telegram Bot: Offer bonuses and mirrors to collect leads and attract the hottest prospects.
  • Build Communities in Zalo/Cốc Cốc: Engage active audiences ready for offers.
  • Monitor Payments via Local Wallets/Crypto: Momo, ZaloPay, USDT — a must have! 
  • Catch Prime Hours: Optimize stories and mailings for peak times (8pm–midnight GMT+7).
  • Collaborate with Local Influencers: Even microbloggers (<10k followers) drive substantial traffic!
  • Track Latest Slot/Sports Trends: Aviator, Sweet Bonanza, V.League 1 — always in demand. 
  • Experiment with Airdrop, NFT Stickers, Interactive Content: Vietnamese love novelty and hype.
  • Stay Alert on New Blockings: Subscribe to Telegram profiles and forums for updates.

Top 5 Influencers, Chats, and Communities for Gambling/Betting in Vietnam

(Note: Influencers often operate in the “grey area” and rarely disclose their identities openly. Approach respectfully and propose collaborations tactfully!)

1 of 3
  • Telegram / Chats

    Bóng đá 24h: Largest Vietnamese Telegram channel for betting predictions, often collaborates with bookmakers and distributes free bets.

    VietBet Guru: Closed community for sports and esports betting, featuring top analysts and regular promotions.

    VIP Tipster VN: Chat where members share winning screenshots and “secret” express bets.

    Read more
  • TikTok / YouTube

    Trần “Divkid” Đức Anh (TikTok/YouTube): Famous esportsman (LoL), shares betting predictions and integrates bookmaker links into entertaining content.


    Nguyen Cong Phuong (Instagram*, YouTube): Football star, shares personal betting stories and collaborates with brands (often promotes offers in stories without direct calls to action).

    *Facebook and Instagram have been blocked in Russia by court order.

    Read more
  • Facebook / Zalo

    Hội những người thích cá cược bóng đá (Facebook Group: “Society of Football Betting Enthusiasts”): Largest open community for sharing betting tips, memes, and life hacks. 

    Zalo Clubs “Kèo bóng VIP”: Small local Zalo chats for exchanging working bonuses and links (searchable via Zalo Search).

    Read more

We recommend starting with integrating into chat groups, conducting small collaborations, launching free marathons, and dropping free bets. This is where traffic heats up and converts into real registrations, not just passive scrolling through creatives.

Payment Methods for Casinos and Bookmakers in Vietnam 

  • Momo, ZaloPay, ViettelPay — local e-wallets through which the majority of deposits are processed.
  • International Cards: Often processed through shadow gateways; direct processing rare.
  • Crypto (USDT, BTC): Must-have for offshore sites, enabling fast deposits and withdrawals anonymously. 
  • Qiwi, Jeton: Legal for affiliate schemes, fast, convenient, and familiar.

Vietnam isn’t just about coffee and lotuses! It’s a vast ocean of mobile and Telegram traffic where media buyers, SEO gurus, and advertisers alike can ride the wave and his “big win”. The key is flexibility, blending creatives with local flavor, and fearlessly testing new channels.


  Want to catch the trend first? Upgrade your Telegram, pump up your TikTok traffic, and remember: bonuses, free bets, and native content are the secret ingredients to success in Vietnam! We’ve prepared a hot list for you: top offers where casinos and bookmakers welcome Vietnamese traffic!

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