Publication date: 27 Feb 2025
Online casinos and sports betting are permitted in the Netherlands from 2021. In a recent mini-review published on 3S.INFO, we’ve compiled essential information and the latest updates regarding how to drive traffic toward online betting and gambling platforms in the Netherlands.
How is gambling and betting regulated in the Netherlands?
Online gambling and betting in the Netherlands is regulated by the Remote Gambling Act of 2021.
The regulatory body overseeing compliance is the Dutch Gaming Authority (Kansspelautoriteit / KSA).
What types of gambling are allowed in the Netherlands?
A comprehensive list of licensed casinos and betting shops in the Netherlands can be accessed via the regulator’s website. The site includes a search function, allowing users to verify licenses by company name, license holder, website, or app.
How are illegal casinos and bookmakers blocked in the Netherlands?
The Regulator assumes responsibility for blocking unlicensed casino and bookmaker websites operating within the jurisdiction. However, any blockade requires a court order, prolonging the process. For instance, as reported by the KSA in November 2024, blocking a domain can take up to a year.
Outlook for the gambling and betting market in the Netherlands
In October 2024, the betting and gambling market underwent changes aimed at protecting players in the Netherlands. Specifically, monthly deposit limits were instituted: €150 for individuals under 24 and €350 for those aged 24 and above. To adjust these thresholds, players must liaise directly with operators, who are obligated to verify the user’s financial standing.
By the end of 2025, the country’s gambling market is projected to undergo substantial reform, as confirmed by State Secretary for Legal Protection Teun Struycken in February 2025.
What will be new for gambling and betting in the Netherlands in 2025-2026?
- The minimum age requirement for players will rise to 21 years.
- Operators must enforce stricter “responsible gaming” policies, incorporating deposit limits and verifying the financial stability of prospective players.
- Additional measures are planned to impose even stricter regulations governing the promotion of casinos and bookmakers.
- Blockades of unauthorized online betting and gambling sites will proceed upon the regulator’s request, bypassing the need for a court ruling.
Advertising rules for casinos and bookmakers in the Netherlands
In April 2024, Dutch authorities imposed a sweeping ban on all forms of online gambling and betting advertisements.
How are Dutch residents attracted to casino and bookmaker websites?
The Kingdom of the Netherlands (historically known as Holland) is a Western European state, boasting several overseas territories in the Caribbean Sea, namely Aruba, Bonaire, Saba, Saint Martin, Saint Eustatius, and Curaçao. Among these, Aruba, Curaçao, and Sint Maarten enjoy autonomous governance.
The population is approximately 18 million.
Major cities: Amsterdam (official capital), The Hague (actual capital), the largest port Rotterdam, Utrecht, Eindhoven, Tilburg, Groningen.
The official language is Dutch.
The official currency is the Euro.
Which traffic sources are popular in the Netherlands?
According to StatCounter data for the last year (January 2024 to January 2025), the most favored among Dutch residents are
- Social media: Twitter (76.04%), Facebook* (13.57%), YouTube (4.92%), Pinterest (2.17%), Instagram* (2.08%), LinkedIn (0.57%).
- Search engines: Google (92.01%), Bing (5.02%), Yahoo! (2.72%), Yandex (0.09%), DuckDuckGo (0.08%), Baidu (0.03%).
- Mobile dominates with 55.395% of the market share, while desktops account for 39.91%.
- The most popular models of mobile devices: Apple (31.09%), Samsung (21.9%), Oppo (13.91%), Vivo (10.61%), Xiaomi (7.5%), Realme (4.64%).
- The most popular browsers are Chrome (70.06%), Safari (18.38%), Edge (4.22%), Samsung Internet (2.94%), Firefox (2.92%) and Opera (0.72%).
(Facebook and Instagram are blocked in Russia by court order).
Gambling in the Netherlands is an important part of the economy, generating significant revenues for both the government and operators. Post-legalization, online betting and gambling thrive as vital contributors to the Dutch economy, yielding substantial revenues for both governmental bodies and operators alike. Despite rigorous advertising constraints, the sector continues to flourish. 3SNET has prepared a selection of premium offers from casinos and bookmakers eagerly awaiting quality traffic from the Netherlands.
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