Betting and Gambling Traffic in Argentina: Advantages, Case Studies, Tips

Publication date: 28 Jul 2025

Our new review “iGaming Overview of Argentina: Laws and Target Audience for Betting and Gambling” examines why directing traffic to casinos and bookmakers in Argentina is beneficial for webmasters and marketers. In the second part on 3S.INFO, we provide practical recommendations for marketing betting and gambling in Argentina, along with real-world collaboration examples and projections for future market growth. An indispensable resource for anyone planning to expand in Latin America.

This content serves informational purposes only. We do not endorse violations of local laws or service policies. Please familiarize yourself with local regulations and comply accordingly! 

Affiliate Marketing Efficiency in Argentina: Competition, Opportunities, Risks

The Argentine market is a battlefield between major international brands (Bet365, Betsson, Codere, William Hill) and powerful local players (Bplay, Jugadon, Casino Magic, City Center, etc.). Despite fierce competition, affiliates can benefit from:

• Fast Localization: Customized funnels and creatives that speak directly to local players rather than treating them as mere guests.
• Exclusive Offers: Access to unique CPA/RevShare offers from local brands, especially during football tournaments or holidays.
• Hybrid Models: Combining licensed white-hat approaches with grey-traffic strategies for international casinos through proxy connections. 
• Testing Unconventional Channels: Exploring Telegram, offline promotions, special projects aligned with football events, and custom landing pages tied to newsworthy events.
• Offline/Online Collaboration: Engaging in collaborative campaigns (see real-case examples below).

Media Buying Conditions in Argentina

• Average CPA rate for Argentina in 2025 is $30–70 per deposit (varies by provider and niche), RevShare ranges from 25–40%, hybrid models are sometimes available.
  
• Local brands occasionally offer “open exclusives” (increased percentage or bonuses specifically for your traffic).
• Top prospects: esports, crypto casinos (popular among youth but highly competitive), info products for betting/gaming education, direct collaborations with football clubs, bars, pubs (especially ahead of major events like the World Cup and Copa América).

How to Start Driving Traffic to Argentina: Entry Windows and Growth Opportunities

• Quick Entry: Launch new offers (especially local exclusives) faster to capture early profits.
  
• Trend Topics: Leverage themes like football, crypto, mobile bonuses, and new-user promotions as players appreciate freshness.
  
• Provincial Edge: Less competitive markets outside Buenos Aires offer opportunities for lower-cost traffic acquisition.

What Risks Can Occur When Working with Gambling and Betting in Argentina?

1. Regulatory Risks
   Argentina is a country with smooth regulation. At any moment, rules for online casino or betting operators may become either more complicated or simplified. Laws change frequently, so it’s important to stay abreast of news and new regulatory rulings.
2. Technical Risks
   Domain blocking, payment issues, delayed payouts (especially in the grey market).
3. Market Risks
   Intense competition: easy to enter the market, hard to stabilize.
   Lead costs are high, and CR fluctuate, especially for sports betting outside major events.
   Player attrition to the gray market is a persistent headache for legitimate operators.

Where and How to Successfully Direct Traffic to Gambling and Betting in Argentina: Proven Strategies

Collection of Top Online Slots and Providers That Are Actually Popular Among Argentine Audiences in 2025

Affiliate Tips:

• Generate creatives with real screenshots of wins in these slots as local audiences believe only what they’ve seen.
• Promote “No Deposit Free spins” for Book of Ra, Sweet Bonanza, Gates of Olympus — always performs better than abstract bonuses. 
• Keep track of Drops & Wins actions from Pragmatic — many local casinos integrate them into their promo strategies. 
• Don’t forget about local slot tournaments: City Center, Casino Magic, Bplay often host weekly “battles” with big prizes — another entry point for the audience.

Localization: What Payment Solutions Should Be on the Site?

Argentina is one of the most chaotic payment markets in Latin America, precisely why affiliates and operators love it. Parallel economies thrive here: official banking, quasi-official fintech services, P2P exchanges, and cryptocurrencies. These coexist seamlessly in everyday life, as players care only about one thing — swift deposits and withdrawals.

Tips for Operators and Affiliates in Argentina

• Always provide alternative payment methods and P2P/crypto options to build trust and reduce churn. 
• Use local slang and familiar service names on landing pages (“Recharge via MercadoPago — fast and easy!”).
• Run promotions with bonuses for first deposits made through mobile apps—such offers perform better than standard “extra spins.”

Popular Traffic Acquisition Channels in Argentina

Sources where Argentinians learn about iGaming brands:

• Social Media: 50%
• Online Search: 40%
• Friend Referrals: 30%
• Television Ads: 25%
• Mobile App Notifications: 20%
• Sports Media: 15%
• Paid Platforms: 10%

Data from Blask (June 2025)

User Acquisition Channels for Casino and Betting Websites in Argentina

• Social Networks: VKontakte is not popular, but Facebook, Instagram, and TikTok dominate. Stories, micro-influencers, giveaways, and challenges generate excellent traffic.
• Streaming: Twitch and YouTube are key for esports and live casino promotions.
• Influencers: Even football stars endorse betting and casinos indirectly (often through hidden schemes due to advertising restrictions).
• Content: Local blogs, Telegram channels and WhatsApp groups (especially in provinces) are valuable sources of “hot” traffic.

Argentina’s Most Popular Platforms (StatCounter, May 2025):

• Social Networks: Facebook* (66,14%), Instagram* (13,55%), YouTube (9,54%), Pinterest (4,74%), LinkedIn (2,67%), Twitter (2,38%);
• Search Engines: Google (94,57%), Bing (3,43%), Yahoo! (1,54%), Yandex (0,21%), DuckDuckGo (0,2%), Ecosia (0,03%);
• Browsers: Chrome for Android (54,71%), Chrome 136.0 (17,28%), Chrome 135.0 (5,34%), Safari iPhone (4,81%), Edge 136 (2,57%);
• Device Ratio: mobile (62,23%) / desktop (37,14%);
• Smartphone Models: Samsung (45,58%), Motorola (25,37%), Apple (11,21%), Xiaomi (7,37%). 

* Facebook and Instagram are blocked in Russia by court order.

Affiliate Marketing Tips for Argentina

Use local memes, national holidays, football themes, and exclusive promotions.

• Spanish-language creatives with a light local accent outperform global templates.
• Mock interviews with famous football players, success stories of ordinary players hitting jackpots or winning bets on beloved clubs perform well.
• Insight for Affiliates: Target creatives not only at young audiences but also at older gamers who’ve frequented casinos for decades. Use real photos of halls, testimonials, winner stories, and special promotions for “old customers”. This significantly enhances CR in Argentina.

What Creatives Do Casino and Betting Websites Use to Attract Users?

• All content should be localized: all advertisements translated into Argentine Spanish. Ideally, support and services are also provided in the local dialect. 
• Emphasize Security: Highlight possession of a license to instill trust. Guaranteed payouts matter to Argentinians. For instance, phrases like “Withdraw pesos in 1 hour or get a $10 gift” are effective.
• Reference local realities: football (Boca Juniors, River Plate), tennis (Schwartzman), polo.
• Bonuses and promotions require a “local touch”: for example, “100% bonus on a bet in the classic Boca vs River match” or cashback for losing bets on the Argentine national team.
• Special promotions are not only held before major sporting events but also on holiday days, such as Independence Day (July 9). Official national holidays (public holidays): January 1st – Año Nuevo (New Year), March/April – Semana Santa (Holy Week, including Viernes Santo (Good Friday)), April 2nd – Día del Veterano y de los Caídos en la Guerra de Malvinas (Veteran’s Day and Memorial Day for the Falklands War), May 1st – Día del Trabajador (Labour Day), May 25th – Día de la Revolución de Mayo (Anniversary of the May Revolution in 1810), June 20th – Día de la Bandera (Flag Day, commemorating Manuel Belgrano), August 17th – Día del Libertador San Martín (Commemorating José de San Martín), October 12th – Día del Respeto a la Diversidad Cultural (Day of Respect for Cultural Diversity, formerly Columbus Day), December 8th – Inmaculada Concepción de María (Immaculate Conception of Mary), December 25th – Navidad (Christmas).
• Slot tournaments with tango or gaucho themes, mailings with predictions from “experts,” short videos showing wins (“I bet $1000 on Messi — watch the outcome!”), partnerships with influencers (like Martín Liberman) perform well. 

iGaming Traffic in Argentina: Opportunities and Case Studies 

• Offline-Online Synergy: Great entry point for white traffic and loyal audiences.
• Unique Case Studies: Beyond basic bonuses, focus on unique offers tailored to local characteristics (football, local holidays, loyalty programs, joint promotions with bars, pubs, and supermarkets).
• Key Factor: Close collaboration with local brands and strong focus on brand awareness among the audience.

Below are several real cases of collaborations between offline and online casinos/bookmakers in Argentina, particularly interesting from the perspective of an affiliate or media buyer.

Outlook for Affiliate Marketing in Chile: Forecasts for 2025–2026

Argentina will cement itself as one of the most profitable and dynamic iGaming markets in Latin America. New regions will open up for online casinos and betting, intensifying competition between local and international brands. Payment solutions, mobility, and flexible marketing strategies will be key to success. Affiliates testing innovative formats and launching creative offers tailored to local specifics will maximize profitability.

What Should Operators and Affiliates Know About Argentina?

• Prioritize mobile user experience and fast payouts. 
• Don’t skimp on localization: personalized offers, local language, custom memes, support for local payment methods.
• Prepare to operate in a “hybrid” field: both white hat and gray hat strategies should be in your arsenal.
• Verify legal aspects separately for each province: laws may differ!
• Utilize Telegram, WhatsApp, and closed social networks: they’re the core of local affiliate marketing.
• Maximize collaborations with local offline brands, clubs, bars and influencers.

Argentina isn’t just a hyped market; it’s a universe of opportunities for affiliates, media buyers and operators. Staying relevant, catching trends promptly, building trust through localization, and communicating with the audience in their language are paramount. Although risks are significant, the profits can indeed be “Argentine-size” — provided strategic action is taken.

Thus, if you’re looking to go beyond simply running a couple of offers and genuinely establish yourself in the market, focus on mobility, payment solutions, creativity, and a localized approach. The rest will come!