Betting and Gambling in Austria: Media Buying Opportunities

Publication date: 6 August 2025

In our latest research iGaming Overview of Austria: Regulation and Audience for Betting and Gambling, we explain why sports betting and casino sectors in Austria offer promising opportunities for media buying. The second part of our material on 3S.INFO focuses purely on practical strategies for betting and gambling promotion, showcases successful partnerships and provides forecasts for industry development in the coming years. A must-read for anyone looking to establish themselves in the European gambling market! 

This content serves informational purposes only. We do not endorse violations of local laws or service policies. Please familiarize yourself with local regulations and comply accordingly! 

Affiliate Marketing Effectiveness in Argentina: Traffic and Marketing

Austria offers unique opportunities for media buying due to its current market characteristics. 

Why Is It Possible to Make Money on Traffic from Austrian GEO?

• The monopoly system artificially restricts supply, while demand for diverse gaming products remains high.
• The competitive landscape is characterized by the dominance of a single licensed operator, Win2day, which controls only 30% of the market. This leaves ample room for international operators and creates a high demand for quality traffic.
• CPA models in Austria can be particularly lucrative due to the high LTV (Lifetime Value) of players. Austrians traditionally exhibit brand loyalty and have strong purchasing power. RevShare models are also attractive thanks to the extended lifecycle of players.
• Exclusive offers for Austria are commonly available to affiliates handling Austrian traffic as operators strive to increase their market share in this undersaturated market. Many major brands are willing to offer higher rates for high-quality Austrian traffic.

What Risks Could Arise When Working with Gambling and Betting in Austria?

1. Regulatory risks involve potential legislative changes and increased blocking of illegal operators. The new coalition government promises “decisive” actions against illegal gambling, including internet and payment blocks.
2. Domain and IP address blocking pose technical risks. Operators and affiliates must prepare for swift transitions to mirrors and alternate domains. 
3. Market risks include potential liberalization, which could lead to increased competition and decreased profitability. However, it may also open new opportunities for legal market entry.
4. Current market fragmentation offers windows for entry and growth. The period until 2027 holds particular interest as the industry prepares for potential liberalization.

How to Start Directing Traffic to Austrian Casinos and Bookmakers: Proven Strategies

Working attraction channels in Austria span a wide array of digital platforms. Social networks play a central role, given that 80.1% of the population utilizes social media platforms.

Top 5 Austrian Gambling Influencers

Based on Austrian influencer marketing research, the following categories stand out:

1. Sports Commentators: Particularly football analysts.
2. Lifestyle Bloggers: Content creators focused on entertainment.
3. Financial Influencers: investment and trading experts.
4. Gaming Streamers: Computer game players.
5. Regional Celebrities: Local artists and athletes.

SEO remains an effective channel for sustainable traffic generation. Keywords should focus on German-language queries such as “Online Casino Österreich,” “Sportwetten Austria,” “Glücksspiel online” as well as local variations.

Content marketing proves effective due to Austrians’ high level of education. Quality reviews, guides and educational content on gaming strategies resonate strongly with the audience.

Affiliate programs and cashback services are popular among Austrian players who appreciate added value and bonuses.

iGaming Traffic in Austria: Opportunities and Successful Cases  

Launching Gambling and Betting Traffic in Austria: Checklist for Media Buyers 

For successful campaign launches in Austria, affiliates must consider the following key points:

What’s Next for Affiliate Marketing in Austria: Predictions and Prospects 

Austria’s iGaming market presents a unique opportunity for media buyers and operators, standing at the threshold of fundamental transformation. The monopolistic system, in place since 1989, nears its conclusion with the expiry of Casinos Austria’s license in 2027.

• Regulatory Transformation: The years 2025-2027 will be pivotal for Austria’s market. With the formation of a new government and initiation of a tender process, there are grounds for liberalization, potentially leading to a multi-license system akin to Denmark or Sweden.
• arket Potential: With a current market size of €632 million in 2024 and projected growth to €777 million by 2029, Austria remains an underrated market with significant growth potential.
• Media Buying Opportunities: The existing 35% share of the black market signals untapped player demand, creating opportunities for high-quality traffic. Combined with Austrians’ strong purchasing power (GDP per capita €48,000), this leads to favorable LTV metrics.
• Tax Appeal: The absence of player-winning taxes and exemption from 20% VAT make the Austrian market attractive for operators, despite high tax rates (40% for online casinos).

Austria is gearing up to become one of the last European markets transitioning from a monopoly to a competitive model, opening unprecedented opportunities for industry participants over the next 2-3 years.

Anna Volotskaya

I write about sports, marketing, and betting. I manage the sports calendar and articles, making information clear and useful for...

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