Which AI chatbots allow iGaming advertising?

Publication date: 12 February 2026

Advertising in AI chatbots in 2026 has only formally “launched,” but in fact, it has already become a separate channel for performance marketing, including for high-risk verticals, under strict limitations.

What Advertising Formats Have Emerged in AI Chats in 2026?

Embedded Ad Blocks in Responses

In early 2026, the launch of trial advertising in major AI chats was announced, where ads are shown to users on free tiers as separate, labeled blocks next to the AI’s response, rather than within the AI’s text.
The ads are thematically linked to the query (e.g., searching for a vacation → a block with hotels), while it is declared that the commercial block should not alter the model’s own response and is not natively integrated into it.

Banners and “Cards” in the Chat Interface

Separate AI chats and platforms have added recommendation cards beneath responses: “sponsored answer,” “affiliate service,” “try service X”— essentially, this is contextual advertising within the chat.
Possible formats include: text + button, a mini-card with a description and CTA, a carousel of several options.

Advertising within Ecosystems and Voice/Chat Agents

The development of “AI commerce”: integrating generative assistants into messengers, social networks, and marketplaces, where a bot can immediately display a product showcase, select an item, and guide the user to payment.
Monetization occurs through promotional placements within these showcases and by prioritizing affiliate services (essentially, paid placement in the assistant’s “recommendations”).

Generative SEO (GEO) and “Visibility for Chatbots”

The fundamental logic of promotion is changing: the goal is no longer just to rank in search results, but to appear in the AI-generated results (the brief answers and recommendations displayed by AI assistants).
A separate practice is emerging: optimizing content and structure so that AI chats more frequently “pull” your brands, articles, and services as a source or example.

Where Can You Already Advertise Through AI Chats in 2026?

Major Universal Assistants (at least ChatGPT is already officially testing ad blocks for part of its free user base in the US; paid tiers remain ad-free).
Thematic AI Bots in Messengers (Telegram, VK, WhatsApp) focused on finance, shopping, travel, and education: many have introduced paid placements within responses, offer carousels, and sponsored recommendations.
AI Chat Platforms and Bot Builders: they provide businesses with the ability to add their own promotional blocks and affiliate links to the responses of their corporate bot.

Important! In all major systems, there is a significant and growing focus on advertising regulation: age restrictions, prohibitions on personalized advertising without consent, clear separation between advertisements and AI-generated responses, and similar measures.

Opportunities for Promoting Betting and Gambling in AI Chats

This field is no longer as open as it is for “conventional” verticals: gambling falls into the high-risk category in almost all policies.

What is Typically Prohibited or Restricted?

In major universal assistants, gambling and betting advertising is most often either completely prohibited or only available to licensed operators in strictly defined GEOs, with stringent age and content restrictions (18+ and above, avoidance of promises of easy earnings, etc.).
Personalized advertising that uses the history of conversations with the AI for targeting is prohibited or heavily restricted due to data protection requirements and gambling regulations.

Where are the windows of opportunity?

Thematic and Branded Bots

Own AI bots of bookmakers and casinos on messengers, websites, and in apps: advice on betting lines, FAQ, personal promotions, match reminders, cross-selling of sports/casino products.

Partner bots from affiliates: analytics, predictions, strategy selection, tips on bankroll management and responsible gambling → soft lead nurturing and conversion to offers through links/buttons.

Advertising within Ecosystems and Messengers

Purchasing traffic in the ad networks of social media/messengers (VK, Telegram ecosystem via third-party networks and bot catalogs), where the bot serves as an entry point: a person sees an ad → lands in an AI bot → receives valuable content and a soft offer.

Sponsorship within thematic bots (sports, analytics, esports), if the platform’s rules permit gambling advertising in that specific GEO.

Native Content for AI-Generated Results

Creating content and services that AI assistants can use as an example or source: betting guides, calculators, statistical services, analytical blogs, with a carefully integrated, “white” promotional zone for betting.

The goal: when a user asks an AI about predictions, strategies, terminology, or match schedules, the assistant may reference your resource (where monetization through betting offers is already in place).

Communication Formats for Betting/Gambling in AI Bots

Educational Scenarios: The bot explains basic betting markets, bankroll management, risks, shows examples of bet slips, and only then suggests “trying it out on a real sportsbook.”
Service Scenarios: Match reminders, push notifications with “Top 3 events of the day,” daily express bets, team statistics; the bot acts as a “bettor’s assistant.”
Responsible Gambling: Separate conversation threads about limits, time-outs, signs of addiction. This is not only useful but also helps with compliance for affiliates and operators.

How to Launch Advertising in ChatGPT for Betting?

Launching “betting advertising in ChatGPT” directly using the “log into the dashboard — upload a banner” model is currently impossible. Official advertising inventory is only in testing, available to a limited set of brands, and typically not intended for gambling. However, there are workable indirect approaches: through custom GPT bots, partner integrations, and promoting betting around ChatGPT, not inside it.

What Advertising Options for Bookmakers Are Realistically Available in ChatGPT in 2026?

OpenAI is testing sponsored blocks below responses for a subset of users on the free version and the “Go” plan in the US.
Format: A message labeled as “Ad” or “Sponsored” located below the AI’s response, which does not influence the response text itself.
Ad selection is based on the context of the query (intent targeting), not traditional keywords/audience segments.
At launch, the priority is “white” verticals (e‑commerce, SaaS, fintech, travel, education); gambling is considered high‑risk and is almost certainly either prohibited or available only to strictly licensed brands and under specific local requirements.

Expecting to simply create an account and run betting offers in ChatGPT’s official advertising is currently unrealistic. One must pursue more careful, yet legal, mechanics.

Basic Restrictions for Betting in AI Advertising Inventory

Gambling falls under specially regulated advertising: age restrictions (18+/21+), GEO limitations, prohibition on promises of “fast money,” mandatory disclaimers, requirements for a legal license, etc.
Major platforms are unwilling to risk their reputation and regulatory standing, so they either outright block gambling or provide a window only to verified brands through direct agreements.

In practice, this means that classic media buying in ChatGPT for an affiliate or using “gray” methods is closed.

Working Ways to “Enter ChatGPT” with Betting

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Create Your Own GPT Bot and Monetize Through It
ChatGPT allows users to create their own bots (GPTs) and publish them in the GPT Store: a user selects a bot from the catalog and interacts with it.

What can be done?

Bot Theme: “Sports Betting Assistant” (educational, not providing specific “bet here” advice) / “2026 Olympics / Football / 2026 World Cup Statistics and Analytics” / “Guide to Responsible Betting and Bankroll Management”.

Internal Monetization:
- Build into the bot’s prompt: It doesn’t give specific predictions, but can explain markets, strategies, risks, and suggest moving to a website with extended analytics, where your affiliate network/offer is already set up.
- Careful CTAs: “You can learn more about odds and betting lines here” → link to an informational site/landing page (without directly pushing a casino/bookmaker), and on that site — a “white-label” betting integration.
Funnel: User in ChatGPT → finds/launches your GPT → interacts, gets value → clicks on links → lands on your resource → where monetization via betting offers is already in place.

N.B.: The bot must be configured as “white” as possible: educational and service-oriented functionality, emphasis on responsibility, without aggressively pushing bets. Otherwise, there’s a risk of moderation.
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Promote Your Sites in ChatGPT's Responses
There is a field known as “SEO for ChatGPT”: the goal is for the assistant to reference your resource specifically when answering questions about betting/sports.

Steps:
- Create content: betting guides, breakdowns of markets, terminology dictionaries, match and tournament analysis.
- Structure data (markup, good navigation, FAQ) so it is convenient for AI models to use and cite.
- Ensure that betting integration on the site is “white”: legal information, age restrictions, avoidance of promises of easy earnings.
Funnel: A user asks a question about betting/World Cup/strategies → ChatGPT, among its sources, links to your site → the user clicks through → lands in your prepared funnel with affiliate links.
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Use ChatGPT as a Tool, Not a Platform

Currently, ChatGPT is ideal as a generator of creatives and structure, but not as a direct advertising vehicle for betting.

What can be done?

Generate texts for ads (Google Ads, VK, TikTok, etc.) / scripts for bots and automated funnels in Telegram/VK / content for blogs/landing pages about betting, which are then ranked in search results and appear in AI responses.

Build funnels: traffic from classic ad networks → your chatbot (Telegram/VK) with an AI core → valuable content → conversion to a BC/casino.

Here, ChatGPT is not the advertising channel, but the engine of your media buying machine.

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Why Can’t You Simply “Launch Betting Ads in ChatGPT”?

The official OpenAI Ads format is only in testing, access is limited and subject to strict moderation.
Gambling is a sensitive category; without the status of a major licensed operator and a direct agreement, it is highly unlikely you will gain entry.
Attempts to introduce betting disguised as another product can result in the banning of both the account and the content.

Practical Checklist “Promoting iGaming in ChatGPT”: What to Do Right Now

Register and configure your own GPT bot with an “educational/analytical” sports focus.
Embed discreet links within it to your informational websites, where betting affiliate networks’ offers are already placed.
Optimize these websites for both SEO and AI-generated results (content, markup, structure).
Use ChatGPT as a tool to generate texts and scripts for your standard media buying traffic (Google, VK, TikTok, Telegram bots).

iGaming Promotion Case Studies via AI Bots in 2026

In 2026, there are already real-world cases of how gambling is promoted through AI bots, but almost all operate on “near-white” scenarios. The bot is not a direct casino showcase, but a layer of service, content, and personalization surrounding the product.

Typical Case Studies: What Is Already Being Done

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Case 1. "Casino Analyst" Telegram Bot Based on AI

A 2026 media buying case describes a combination: a Telegram bot built on Python + ChatGPT integration → the bot provides advice, slot recommendations, answers about bonuses and rules, with monetization occurring through affiliate links to gambling offers across several GEOs.

Approach: Traffic is directed to the bot (from ads/channels), the bot delivers valuable content, and at the right moment, suggests moving to a recommended casino, where the user lands on the affiliate’s landing page.

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Case 2. AI Chatbots for Operator Support

Operators and affiliate programs are implementing AI chatbots on their websites/apps that handle up to 80% of routine queries: deposits, withdrawals, bonuses, rules, technical issues.

These bots not only save on support costs but also perform “soft selling”: they show relevant promotions, personal bonuses, recommend games and events. Essentially, they function as both a support tool and an upsell engine.

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Case 3. AI Bot as a Personal "LTV Manager"

In the iGaming market, AI is used to automatically match personalized bonuses, free spins, and promotions based on player behavior: favorite games, bet size, frequency, risk of churn.

The bot (in a website widget, app, or messenger) serves as the interface for this personalization: “Today’s bonus for you is…”; “It’s been a while since you last visited, here are some free spins,” etc., which increases engagement and LTV by tens of percent.

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Case 4. AI Bot as a Media Buying Link in Telegram

Cases of Telegram media buying describe a scheme: paid traffic (ads/recommendations) → AI bot in Telegram → the bot then guides the user through a script with content (tutorials, “casino reviews,” game collections) containing embedded affiliate links.

Result: By driving engagement through dialogue and smart recommendations, the bot achieves a higher CR for registrations and deposits compared to a simple direct ad link.

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How AI Bots Enhance Gambling Marketing

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Personalization and Retention

Using AI, the platform analyzes player behavior in real-time and selects individual bonuses, free spins, and offers, significantly boosting CR and average transaction value.

Recommendation systems “like Netflix”: The bot suggests slots and games that are highly likely to appeal to a specific player, increasing time spent on the product and session frequency.

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Acquisition and Onboarding

AI bots assist newcomers by explaining rules, RTP, risks, providing demo scenarios, and helping them choose their first games and bonuses. This reduces the fear of “not understanding anything” and improves conversion from registration to first deposit.

In media buying, this transforms into a funnel: traffic → assistant bot → lead nurturing → offer, where CR and player quality are higher due to preliminary education and filtering.

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Churn Prediction and Reactivation

Algorithms predict who is likely to “cool off” or leave soon and trigger retention scenarios through the bot: a personal bonus, tournament reminders, suggestions to switch games/limits, dialogues about issues.

This drives LTV growth (market analytics estimates suggest a 20-40% increase with a fully implemented AI-first model).

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Comparison of AI Bot Advertising Platforms for Affiliate Marketing

It is more convenient to compare “AI bot advertising platforms” for media buying not by brands, but by types of ecosystems: universal AI chats, messengers with bot marketplaces, and branded/affiliate-owned AI bots. 3S.INFO provides a concise review specifically tailored to the needs of a media buyer.

Types of AI Bot Platforms for Media Buying

The main categories worth working with in 2026:

Major Universal Assistants (ChatGPT-like, Claude-like, etc.): strong brand and trust, but almost closed for direct gambling advertising and have strict compliance requirements.
Messengers and Social Networks with Bots (Telegram, VK, WhatsApp ecosystem): the primary practical channel. It’s easy to launch AI bots, advertising formats exist around them, and there’s relative flexibility regarding verticals depending on GEO and platform rules.
Owned Web- and In-App Bots of Operators/Media: suitable for Retention/LTV (operators) and monetization through affiliate programs (media and affiliates).

Key Comparison Criteria for Media Buying

Vertical Accessibility (Can gambling even be promoted?);
Traffic Acquisition Options (Is there built-in advertising or do you need to drive traffic from external networks?);
Integration Depth (buttons, links, payments);
Moderation and Banning Risks;
Scalability by GEO.

AI Bot Platforms and Their Suitability for Gambling Media Buying (2026)

Platform Type	Advantages for Media Buying	Drawbacks/Risks for Gambling	Typical Use Cases
Universal AI Assistants	User trust, high engagement, advertising blocks in responses are being tested.	Strict moderation; gambling is almost always restricted or prohibited; requires a “whitel” brand and compliance.	Creating “educational” GPT bots, generating content/creatives, not direct promotion.
Telegram Bots with AI	Huge audience, flexible bot configuration, ability to conduct dialogues, provide recommendations, embed affiliate links.	Risk of blocking in certain countries; need to monitor gambling advertising rules in specific GEOs.	Combinations like “ad → AI bot → lead nurturing → offer,” content and nurturing bots.
VK Bots / Social Networks with AI	Own advertising accounts, targeting and look-alike features, ability to redirect users to the bot, use dialogues and mini-apps.	Strict rules for gambling, the need to “whitelist” the funnel, risks of ad creative rejection.	Schemes like “targeting → assistant bot → landing page/offer,” a lot of “white-label” content.
Web Chatbots on Sites	Full control, deep integration with analytics, CRM and affiliate programs, no external moderation.	Requires your own traffic; without external advertising, the bot itself does not attract users.	Retention, upsells, training and converting existing users.
In-App Bots for Operators	Access to behavioral data, personalization of bonuses and recommendations, increased LTV.	This is at the brand/operator level itself, not classic affiliate media buying.	Managing LTV, churn prediction, internal personalized promotions.

Practical Approach: How to Compare for Your Specific Case

For your traffic stack, you can go through a checklist:

What traffic sources are available (contextual, teasers, social networks, push notifications)?
Where will the bot live (Telegram, website, mini-app, custom GPT bot)?
What are the requirements for GEO and regulation (EU, LATAM, Asia, .com)?
Which KPI is more important: quick FTD (CPA) or long-term LTV (RevShare/Hybrid)?

And based on that:

Telegram/website bots: for deep engagement and increasing CR.
Universal assistant platforms: for creating content and indirect inclusion in the AI-generated results not for direct advertising.

Direct and unrestricted iGaming advertising (casinos, betting) is currently NOT permitted in mainstream public AI chatbots (such as ChatGPT, Claude, Gemini, Copilot) in their standard versions. However, specialized platforms, channels, and strategies exist where it is possible. Explore your options!

FAQ

Can you currently show casino and betting ads directly in major AI chats (ChatGPT-like)?

In open, universal assistants, direct iGaming advertising in general inventory is either completely prohibited or available only to large, licensed operators under strict GEO and age restrictions. For affiliates and “regular” brands, schemes of the “upload a banner into the chat and send traffic to a sportsbook” kind are essentially closed in 2026. One must work with “near-white” scenarios surrounding the assistants, not through their official advertising inventory.

In which AI bots is iGaming advertising realistically permissible?

The most viable channel is thematic and branded bots in messengers and on websites: the own AI bots of bookmakers and casinos, affiliate partner bots on Telegram, VK, WhatsApp, as well as web/in-app bots of operators. There, iGaming advertising is integrated into the product’s logic (advice on betting lines, promotions, reminders, FAQ), and restrictions are defined by the policies of the specific platform and local legislation, not by the global rules of a universal AI chat.

How do affiliates use AI bots to promote iGaming when direct advertising is restricted?

The primary approach is to position the AI bot not as a casino showcase, but as a service layer: analytics, predictions, market explanations, bankroll management, statistics, match reminders. Users are provided with valuable content, and offers are discreetly embedded as links and buttons leading to informational sites or landing pages, where monetization via CPA/Hybrid models takes place. This format is more compliant and generates higher-quality, more engaged traffic.

Can you "launch advertising in ChatGPT" for betting through the official ad format?

As of 2026, official sponsored blocks are being tested but are available to a limited range of “white-listed” verticals (e-commerce, fintech, travel, education, etc.). Gambling is classified as high-risk and is almost certainly excluded or heavily regulated. For iGaming, the viable path is not direct media buying, but creating your own GPT bots with educational/analytical functions and building a funnel: assistant → your bot/site → affiliate integrations.

Which AI bot formats are most promising for media buyers and affiliates in iGaming?

Three main areas are most commonly effective: AI Bots in Messengers (especially Telegram and VK) as an entry point following ad campaigns / Web and In-App Bots on operator/media websites for converting and retaining acquired traffic (personalized bonuses, recommendations, reactivation) / “AI SEO”: creating content and services so that AI assistants reference your resources in their responses, where affiliate integrations are already in place.
In all cases, the key to long-term operation is legal compliance, a strong emphasis on responsible gambling, and avoiding aggressive promises of “quick money.”