Publication date: 13 Aug 2021
At the end of July 2021, short video service TikTok topped the rating of the most downloaded non-game models. This data is contained in a study by analytics company Sensor Tower.
“TikTok was the most downloaded non-gaming app worldwide in July 2021 with more than 63 million installations,” Sensor Tower stated.
The leading countries in terms of installations are China with a local version of the service called Douyin (15%) and the United States (9%).
Thus, despite the significant presence on the market, TikTok continues to increase its audience.
TikTok maintained the leadership in this ranking for 1.5 years, with a few exceptions – in November 2020, when WhatsApp came out on top, and in January 2021, when users began actively downloading Telegram due to changes in WhatsApp’s Privacy Policy. According to App Annie, TikTok became the most downloaded app in 2020.
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