Top Bookmakers in the World: 2023 Rating

Publication date: 10 January 2024

At the end of 2023, over 1 billion people visited the bookmaker’s websites with a Russian license. Such data is provided by Similarweb.

Top 10 legal bookmakers in Russia

1. Fonbet – 382.4 million users;
2. Winline – 156.1 million;
3. Liga Stavok – 98.6 million;
4. Betboom – 82.5 million;
5. Pari – 89.1 million;
6. BetCity – 79.8 million;
7. Olimpbet – 59.6 million;
8. Leon – 20.2 million;
9. Marathonbet – 18.5 million;
10. 1xStavka – 16.16 million.

By the way, from 1 January 2024, the percentage of targeted deductions of Russian BCs increased to 2%. Meanwhile, the minimum amount of deductions remains the same at 30 million roubles per quarter.

The November issue of GPWA Time magazine features data collected by iGaming Directory. These are popularity rankings of the highest performing betting sites (traffic statistics, number of visitors, visits and page views, as well as the total estimated time spent on the site by all visitors). The experts presented the best sports betting sites from Asia, Europe, Latin America and North America for the first 3 months of 2023.

Top 10 best bookmakers in the world

1. bet365.com;
2. sports.caliente.mx (Mexico);
3. sportybet.com (Kenya, by the way, is one of the very first countries in the world to fully legalize all types of gambling.  However, the rapid development of casinos and betting shops began only a few years ago. What became the reason and how to further promote betting and gambling in Kenya, read in the 3SNET review);
4. betking.com;
5. betika.com;
6. betway.co.za (South Africa);
7. fon.bet;
8. betplay.com.co (Colombia);
9. bovada.lv (Latvia);
10. nesine.com.

Top 10 best bookmakers in Europe

1. bet365.com;
2. stoiximan.gr (Greece);
3. fon.bet;
4. betfair.com;
5.  tipsport.cz (Czech Republic);
6. bet365.it (Italy);
7. atg.se (From the review on 3S.INFO, find out how to promote online betting and gambling in Sweden?);
8. betcityru.com;
9. bet365.gr (Greece);
10. sisal.it (Italy).

Top 10 best bookmakers in Asia

1. nesine.com;
2. bet365.com;
3. hkjc.com (Hong Kong Jockey Club);
4. 1xbet.com;
5. olimpbet.kz (Kazakhstan);
6. 1xbet.kz (Kazakhstan);
7. bilyoner.com;
8. gg.bet;
9. singaporepools.com.sg (Singapore).

Top 10 best bookmakers in Latin America

1. bet365.com;
2. caliente.mx (Mexico);
3. betplay.com.co (Colombia);
4. fullreto.co (Colombia);
5. betfair.com;
6. rushbet.co (Colombia);
7. bet365.mx (Mexico);
8. apuestatotal.com;
9. sportingbet.com;
10. wplay.co (Colombia).

Top 10 best bookmakers in North America

1. bovada.lv (Latvia);
2. draftkings.com;
3. betus.com.pa (Panama);
4. tvg.com;
5. twinspires.com;
6. caesars.com;
7. betmgm.com;
8. betonline.ag (Antigua and Barbuda);
9. bet365.com;
10. nyrabets.com (NY Racing Association).

The Most Popular Betting Sites 2023: Experts’ Conclusions

Reaching the top positions of the rating is quite difficult. If we compare the data of 2023 with the same period of 2022, only 10 out of 50 positions of the rating for the year appeared in the list for the first time. These are bet365.com, Mexican sports.caliente and caliente, hkjc.com, 1xbet.com, Kazakh olimpbet and 1xbet, betplay.com.co, fullreto.co, draftkings.com.

At the same time, even getting into the ranking of the world’s top bookmakers for the first time, sites can show a huge increase in popularity. For example, bet365.com was on the 1st place at once in the overall ranking, the top 10 of Europe and Latin America, and among the sites of North America it was on the second place.  The rapid growth of Olimpbet and 1xbet in Kazakhstan should also be noted, + 36 positions (and overall 7th place among the world leaders) for the Russian legal bookmaker Fonbet.

Most of the most sought-after sports betting sites are in the .com top-level domain zone.

Choose the right GEO, connect offers from the best bookmakers on 3SNET and get your profit!