Top Bookmakers in LatAm

Bet365 positions itself as a premium, reliable, and technologically advanced global product available to Latin American bettors.

Bet365 is a global leader renowned for its vast range of betting options, particularly in football, and high-quality live streaming. Their football event coverage is one of the deepest in the industry. This includes not only top European leagues (La Liga, Premier League), but also major Latin American championships (Brazilian Serie A and B, Argentine Primera División, Copa Libertadores and Sudamericana) with a large number of betting markets.

Live streaming is their primary competitive advantage. The Live Streaming feature is incredibly popular in the region. Many users register specifically because they can watch matches directly within the Bet365 app while placing live bets.   

Bet365 operates in Latin America as a global giant that flexibly adapts to local realities. Their success formula in the region looks like this: “global brand strength” + “deep localization” (football, payments, language) + “access to core markets” (legally or “grey” area) + “best-in-class live streams.” They aren’t always the first to enter a new market, but thanks to their scale, reliability, and service quality, they almost always become one of the key players once the market matures. 

Betano is a brand owned by Greek company Stoiximan that made a powerful leap in LATAM by becoming the title sponsor of Brazilian Serie A and partnering with major clubs.

Betano deliberately obtains local licenses in key countries. This gives them the right to legal advertising, partnerships with major sports organizations, and building trust both with regulators and players. They aim to be present wherever there is sport. Their logo has become one of the most recognizable in the region.

Betano acts as a “conqueror”: aggressive marketing + strategic sponsorships + obtaining local licenses + localization = swift market dominance. From day one, they invest heavily in marketing to become the most visible brand associated with sports in the country. This strategy demands colossal expenses but allows them to swiftly occupy leading positions in emerging markets.

Betwinner operates in Latin America as one of the most aggressive and versatile international operators, combining a broad product line with a robust marketing expansion.

Betwinner occupies a strategic position as a “mass aggregator” in the LATAM market, providing a universal solution for all types of gambling entertainment. Their strength lies in the ability to serve diverse audiences through a single platform.

Outlook. Despite regulatory challenges, Betwinner maintains strong positions due to:

• Loyalty of existing user base;
• Continuous influx of new players through affiliate network;
• Ability to quickly adapt to market changes.

Feature: The company successfully balances between mass appeal and specialization, remaining one of the most recognizable international brands in the region.

Codere is a Spanish operator with deep roots and strong presence in Mexico, Colombia, Argentina, and Panama through a network of land-based betting outlets and an online platform.

The main advantage and distinguishing feature of Codere is its powerful combination of physical presence through a network of betting shops and a well-developed online platform. This enables them to cover all segments of the audience.

Codere doesn’t act as a foreign guest but rather as a local operator. Like everyone else in the region, they emphasize football, but their expertise in local leagues and tournaments is profound due to many years of presence. Their online platform is integrated with popular payment methods in each specific country (for example, OXXO in Mexico).

DraftKings & FanDuel are American operators actively exporting their successful fantasy sports (DFS) and betting model to the region, especially in Mexico.  

Their main distinction and competitive advantage lie in their focus on Daily Fantasy Sports (DFS) rather than traditional pre-match and live betting.

• What is Daily Fantasy Sports (DFS)? It’s a game of skill where users create virtual teams consisting of real athletes and earn points based on their statistical performance in real matches. It’s more akin to a strategy game or quiz than pure gambling. In many jurisdictions, DFS is classified not as gambling but as a game of skill, allowing them to operate in markets where traditional betting is still prohibited or poorly regulated.

DraftKings and FanDuel do not attempt to “conquer” LATAM in the classical sense. Their strategy is niche-focused: Unique Product (DFS) + Focus on American Sports + Target Audience of Millennials and US Fans + Operating in Legal “Grey” Zones favorable for DFS.

Their growth is directly linked to the rising popularity of NBA and NFL in the region. While unlikely to become mainstream bookmakers, they have every chance to lead in their narrow yet highly profitable niche of fantasy sports in Latin America.

Rushbet (operator: Coralsea) is one of the most ambitious local players, actively expanding in Colombia, Peru, and Mexico. Known for aggressive marketing and orientation towards the Latino-American bettor.

Rushbet does not aspire to be a global giant for everyone. Instead, they focus on becoming the leading local bookmaker in each specific country where they operate. Their motto is: “Hecho por latinos, para latinos” (“Created by Latinos for Latinos”). This isn’t just a slogan — it’s the foundation of their entire business model.

Rushbet deliberately acquires local licenses in key regulated jurisdictions, enabling them to conduct legitimate business and aggressively advertise.

WinWin (WinWinwin.bet) is a niche operator “for insiders.” It’s not for beginners who come because of Ronaldinho ads. It’s for experienced players tired of limit reductions at other bookmakers and seeking a platform that treats them as serious partners.

Their strategy effectively retains loyal and high-revenue customers, but does not imply scaling to the level of mass-market brands. With tightening regulation in the region, their “grey” status might become the biggest challenge.

High betting limits are one of the main advantages. WinWin allows significantly larger stakes compared to many competitors, attracting professional players and “whales.”

The platform’s interface is often described as “utilitarian” — it’s not overly bright or animated, but focused on efficiency for making bets. An enormous variety of bet types is offered, including specialized markets.

Paripesa operates in Latin America following a typical model used by international operators holding a Curaçao license. This allows the bookmaker to be present in multiple markets without obtaining local licenses in each country, but it also creates certain risks for users.

Paripesa employs an aggressive marketing strategy aimed at attracting players through digital channels. Generous bonus policies are their primary tool. They offer very attractive welcome bonuses (e.g., 100% or more on the first deposit), free bets, and ongoing promotions to lure users away from competitors.

Paripesa offers one of the broadest ranges of sports betting lines in the industry, covering niche sports and regional leagues. It boasts a highly developed section for esports betting and a massive selection of slots and live casino games, which form a critical part of their business model. Additionally, it supports transactions in various cryptocurrencies, appealing to a particular audience and ensuring anonymity.

20Bet operates in Latin America according to the classic scheme of an international operator with a Curaçao license, relying on aggressive marketing and generous bonuses. It is most active in Brazil, Mexico, Colombia, Argentina, and Chile.

20Bet occupies a specific niche in the LATAM market, targeting players willing to accept increased risks for better bonuses and broader betting options. Their strategy is effective for quickly capturing market share, but vulnerable in the long term due to stricter regulations in key regions.

1GO Bet occupies a unique niche in the LATAM market, catering exclusively to the esports community and cryptocurrency users. Their strategy is effective for capturing a specific segment of the market but limited for mass adoption.

With the growing popularity of esports in the region and increased usage of cryptocurrencies, 1GO Bet has potential to strengthen its position within its niche. However, it is unlikely to compete with mainstream operators in the traditional sports betting market.

The company makes a conscious choice for narrow specialization instead of competing for a broad audience, which is a rare but potentially sustainable strategy in the competitive Latin American market.