Publication date: 27 Nov 2024
Winter is coming! But we have prepared for it! On 3SNET website we’ve gathered all the most important things to effectively direct gambling and betting traffic. There are opinions of our experts, advertisers and representatives of famous iGaming brands for you. Which GEOs will be in demand this winter to drive traffic to casinos and bookmakers? What is trending and converting well right now? Which sources are prioritized? Anything new?
What GEOs will be in demand in the winter of 2024-25?
Of course, the success of an advertising campaign to direct traffic to betting or gambling depends on the right choice of GEO. What is the audience of the country? Do they have the money and the desire to gamble? How do the authorities treat casinos and bookmakers? How faithful are the laws and advertising regulations? Read how to choose a GEO to direct gambling traffic to our website.
Gambling and betting in Brazil: to direct traffic or not?
3SNET expert and analyst Alex Miller: “Brazil is the big news lately! Due to regulation, it is unclear how this market will continue to function. Some companies have already left. Most likely, another part of the companies will leave due to the inability to pay for traffic. In addition, others may reduce their volumes.
KTO representatives shared their problems in Brazil: “Since our company has only one brand and one market, we continue to work here! The main challenge this quarter is to ensure the website and complaint readiness in accordance with CONAR marketing guidelines and regulatory requirements”.
A spokesperson for BetWinner BC revealed that payments in Brazil started to drop. “Nevertheless, we quickly adjusted. It seems that things remain unchanged there in terms of traffic. We believe that licensing will take more than a year, just like in other Latam countries,” BetWinner added.
Meanwhile, BetObet’s opinion on the matter is unambiguous: “It’s time to say goodbye to Brazil….”.
- As we can see, the opinions of experts vary dramatically: from “everything will be fine” to “it’s time to forget”. In fact, Brazil is in the midst of a complex process of regulation and re-launch of the legal market. Operators must obtain a license and meet a number of other requirements. As a result, it has become difficult for many brands, even very large ones. Read more about all that is going on with casinos and bookmakers in the review “How to promote online betting and gambling in Brazil”?
New GEOs to drive casino and bookmaker traffic: what to choose?
“Perhaps because of the problems with Brazil, Mexico has become more active. Therefore, 3SNET has an increasing number of requests for them. Requests for licensed Europe have increased. Of course, there are problems with gray brands. However, you should definitely pay attention to the GEO!” – Alex Miller continues.
In addition, WOW Partners confirms the trend: “All our target GEOs for Europe are converting perfectly! Some problems may arise with Germany (where the law prohibits affiliate management for advertising casinos and bookmakers), but strong affiliates continue to work. From the new and promising: Middle East is growing fast”.
Another GEO was voiced by Alex Miller: “The USA maintains its leading position. No global changes are expected yet. However, due to the new Google rules and people willing to take advantage of this relaxation, it is possible that Social Casinos will increase. Read more about what a Social Casino is and how it can be used to direct gambling traffic”.
BetObet told 3S.INFO that Canada, NORDIC (Nordic countries) and GCC (Gulf countries) will be in demand this winter. The United Arab Emirates is predicted to be the next major country to effectively direct traffic to gambling and betting.
Look for these GEOs on 3SNET soon: with Sigma Malta we brought not only offers from top advertisers but also insights into new sources.
Representatives of the Heroicaffiliates affiliate program agree with the information about Canada. “And then there’s Australia! These are currently the most profitable GEOs,” the company explained.
“Suddenly Bangladesh is doing well. We will try to expand it. Asia is still vague, but Thailand shows potential. So, we’re waiting for more offers for that GEO. Africa is also still constrained by budgets, which makes scaling very difficult,” said 3SNET analyst Alex Miller.
Betting forecast for the end of 2024 and the beginning of 2025 was announced by the bookmaker Fonbet: “Russia, Belarus and Kazakhstan. We continue to work on the identification of KZ GEO. Moreover, we hope that in 2025 we will be able to grow on this GEO!”
BetWinner BC shared other relevant GEOs: “Our conversion in Uzbekistan is significantly reduced. It has become more difficult to work with local Uzcard and Humo there. Only P2P methods are left, which are not very trustworthy. Nevertheless, reg2dep in Uzbekistan is still over 40%! We said goodbye to Europe a long time ago, and India is still falling due to the emergence of a large number of local players ruining the market. Among the prospects: Southeast Asia and hopefully Serbia will get a license soon.
Batery Partners talked about promising GEOs: “These are Tier 1 (USA, UK, Canada, Australia) and Tier 3 (India, Kazakhstan, African countries). Some GEOs, such as traditional EU markets with high competition (e.g., Italy or France), may become less attractive for new affiliates due to strong regulation and strict rules, as well as high cost per lead. Similarly, GEOs where the market is already quite overheated (e.g., Brazil) may be less profitable. Other interesting GEOs: South Korea and Japan could be promising given the growing interest in esports and online gambling in these countries.
Which betting and gambling traffic sources will be relevant in the fall?
Alex Miller, 3SNET expert and analyst, shared information about profitable gambling and betting traffic sources: “Traditionally, PPC/SEO are the most desirable for everyone! All market experts interviewed by 3SNET agree. Facebook* is pretty much everyone’s choice, perhaps at a lower rate. ASO is rare and few people work with it, its comeback would be welcome”.
According to WOW Partners, “In addition to PPC/SEO, our top includes influencers/streamers. FB is accepted only with KPIs”.
BetWinner’s expert named the most popular sources for online bookmaker promotion: “Traditional still works well. Apps, PWA FB and UAC are less accepted as the quality is terrible. Sources related to the promotion of native mobile apps hosted in stores or ARCs are gaining popularity: Unity Ads, Applovin, Mintegral, Shareit, Vungle, IronSource, Minimob, Bigo Ads”.
Betway says the most profitable sources for casinos and bookmakers are SEO, in-app, push notifications, media buying.
*The social network Facebook is blocked in Russia by court order.
Where to direct betting traffic in the winter of 2024-25?
What important winter sports events will bring new users to bookmakers’ sites?
Top winter sports events of Fonbet bookmaker:
- Russian Figure Skating Championships (December 18-23, 2024);
- World Junior Ice Hockey Championships (December 26, 2024 – January 5, 2025);
- UFC, Conor McGregor vs. Dan Hooker fight (February 1, 2025);
- Four Nations (for NHL players) (February 12-20, 2025);
- Russian Grand Prix Figure Skating Finals (February 13-17, 2025);
- Australian Open (January 12-26, 2025).
BetObet has a slightly shorter list: UEFA Champions League, National Football League and Australian Open.
Batery Partners has a list broken down by GEO:
- For Canada: Australian Open – January, 2025 World Junior Ice Hockey Championships – December-January, Four Nations (for NHL players) – February, UFC Conor McGregor vs. Dan Hooker – February.
- For India: Chess – World Chess Championship: Ding Liren – Gukesh D – November 25 – December 13, Volleyball – Club World Cup (in Bangalore) – December.
Traditionally, 3SNET prepares a selection of the most popular sports events for the coming month “Where to direct betting traffic in December?” It is convenient to follow the starting dates of all important events of different levels via the Sporting Events Calendar on 3S.INFO.
What kind of gambling should be focused on in winter?
KTO representatives described the situation in Brazil: crash games are still popular here. Meanwhile, pragmatic slot machines are becoming more and more popular. Compared to Aviator, Jet X is gradually gaining momentum.
Batery Partners shared general trends: promising trends in iGaming include the development of cryptocurrency casinos and betting platforms that allow anonymous transactions. Machine learning based sports betting bots are becoming increasingly popular.
Slots such as Coin Strike: Hold and Win, Coin Volcano and Gates of Olympus continue to lead the way. The new Snoop Dogg Dollars slot is gaining ground. Crash games such as Plinko and Aviator continue to be popular.
Betway noted the popularity of Hot Hot Betway, Hot Hot Fruit, Mystic Fortune Deluxe, Wealth Inn and 777 Strike.
Play.Partners – Bananza and BetObet – Aviator reminded of traditional popular slots.
3SNET expert and analyst Alex Miller added: “And here we see a decline in the popularity of all crash games. It’s time to find something new!
How to effectively drive gambling and betting traffic? Study the trends, get ready, plan your advertising campaign and go! You can find top offers from the best casinos and bookmakers from all over the world on 3SNET. Join and direct traffic!
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