Users are spending twice as much traffic on social media

Publication date: 12 Dec 2021

The total volume of mobile traffic on social networks has doubled in 2021.

According to a study conducted by Megafon, users spent the most traffic on Instagram – 35.5%. VKontakte is in second place in terms of popularity (28%) and TikTok is in third place (24%). Last year, Odnoklassniki was firmly in third place.

In terms of daily activity, VKontakte is ahead of other networks. It is visited by 74% of users every day, Instagram by 60% and TikTok by 35%.

Traffic on TikTok over the year has more than doubled. Analysts believe this is due to a general increase in interest in short videos. This is confirmed by the 53% growth of Instagram traffic after the launch of short video service Reels.

Let us remind you that according to AppAnnie report, the number of active TikTok users around the world is growing rapidly. The number of monthly active users of the social network will exceed 1.5 billion in 2021.

TikTok tests new app

TikTok plans to launch an app that will spur the development of e-commerce on the platform: a new tool will maximize sales on the social network.

The new TikTok Seller app is being tested in Indonesia. The main purpose of the app is to make it easier to manage sales on the platform. Among the features available are seller registration, product management, order management, promotion, customer service, and data analysis.

If the pilot project proves successful, TikTok will get the product on the other markets.

Telegram announced a number of innovations

Telegram has updated its messenger. Channel owners will now be able to prohibit users from taking screenshots, forwarding messages, as well as saving photos and videos posted to them.

1.     In addition to tools to protect content from saving and copying from groups and channels, there is now the ability to delete messages over a specific period for all users.
2.     There are also options for managing connected devices: using Telegram from all your devices at once and managing active sessions via the menu, as well as allowing you to receive calls and new secret chats on individual devices.
3.     It has also become possible to leave anonymous comments in public groups on behalf of channels.
4.     A very interesting innovation is the recognition of English-language text in a picture, which can be highlighted and used for messages.

As a reminder, an advertising platform has appeared in Telegram. According to the rules, the ad will be shown in channels, groups and games with more than 1 thousand subscribers. Using the messenger without ads will allow a paid subscription.