Publication date: 13 November 2025
Which bookmakers are the best in the world? Choosing a bookmaker should be based on your needs and strategy. All operators included in the ranking have stood the test of time and offer competitive terms for players at different levels.
In the world of sports betting, choosing a reliable bookmaker is key to success. On 3S.INFO, we have analyzed dozens of international operators. Therefore, we present a rating of the best bookmakers that combine reliability, attractive odds, and modern service.
Below are the GGR forecasts for the volume of online betting in 2025, according to research by the international consulting company Regulus Partners, published in October 2025.
To compile the ranking of the world’s top betting companies, we relied on several selection criteria:
The iGaming industry is becoming increasingly regulated worldwide: licenses are now required not only for operators but also for their marketing partners. This has led to the creation of the affiliate license—a permit for those who promote casino and bookmaker brands. On 3S.INFO, you will find a complete guide on why this license is needed, in which jurisdictions it is mandatory, and how to obtain it.
| Rank | Bookmaker | Countries of Operation | Estimated Annual Revenue | Features and Comments |
| 1 | Bet365 | Over 200 countries (Europe, Asia, America) | $3.6–4 billion | Largest bookmaker, high reliability, wide range of bets |
| 2 | William Hill | UK, Europe, Australia, Canada | $1.5–2 billion | One of the oldest brands, large retail network, online service |
| 3 | 1xBet | Europe, Asia, Africa, CIS (50+ countries) | $1.3–1.8 billion | Active expansion, strong promotion in esports |
| 4 | Betfair | UK, Europe, Australia | $500–900 million | Betting exchange with active player interaction |
| 5 | Pinnacle | 100+ countries, excluding USA and UK | $500+ million | Low margin, for professionals, high odds |
This ranking was compiled based on an analysis of traffic, engagement, and overall market dynamics of bookmaking websites in 2025, covering key GEOs: Asia, Europe, CIS, Latin America, and North America.
All these bookmakers show stable growth due to adaptation to mobile traffic, improved user experience (UX), and expansion of their betting events lineup. They provide quality live betting platforms and modern payment methods for maximum user convenience.
What bookmakers do you work with? Where and why do you place sports bets?
According to the 2025 ranking, based on an analysis of traffic, revenue, and user engagement, the best bookmakers in the world include Bet365, William Hill, 1xBet, Betfair, and Pinnacle. The undisputed leader is Bet365, which operates in over 200 countries and demonstrates the highest reliability and the widest range of betting lines. William Hill maintains its status as one of the oldest and most authoritative brands with a powerful retail network. 1xBet stands out for its active expansion and strong position in esports, while Betfair offers a unique betting exchange for player interaction. Pinnacle, in turn, is aimed at professionals due to its lowest margin and high odds. The regional leaders in terms of player activity in Europe are Fonbet and Bet365, in Asia – Parimatch and 1xBet, and in the Americas – Betway, 22bet, and Stake.
When compiling the rating, experts recommend paying attention to several key parameters:
According to 2025 forecasts, the largest markets by online betting GGR are:
This demonstrates the global scale and active development of the iGaming industry.
The Russian sports betting market represents a unique ecosystem that combines international standards with local specifics. It is dominated by proven local operators like Fonbet, Winline, and BetBoom, which demonstrate high user traffic and engagement rates, successfully competing with international brands.
The stable growth of leading bookmakers in 2025 is largely driven by their adaptation to mobile traffic. A quality mobile application is not just mobile access to the website, but a full-featured platform that provides maximum user convenience. It allows betting at any time, offers a user-friendly interface (UX), access to live streams, and fast payment methods. Thus, a modern application has become not an option, but a standard for any bookmaker aspiring to rank among the best.
Share it with your friends via favorite social media
Today, the American iGaming market is perceived as one of the most technologically advanced and …
For participants and organizers of iGaming conferences, stable and fast internet is not just a …
The betting market in Latin America is developing at a rapid pace and becoming one …
3S.INFO has compiled a selection of the best books on betting. This useful and engaging …
iGaming in Asia is rapidly evolving thanks to technological innovations, mobile platforms, live betting, and …
How did experience and many years of development in the gaming and gambling industry contribute …
An affiliate license is an official document or registration confirming the right of a partner …
How to fail all job interviews but lead one of the strongest teams in affiliate …
Which betting companies are included in the ranking of the best bookmakers in Russia? The …
In media buying, a tracker (Traffic Distribution System, TDS) is a fundamental component of the …
